{"id":108731,"date":"2026-05-03T08:53:56","date_gmt":"2026-05-03T07:53:56","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-de-marque-storytelling-360\/"},"modified":"2026-05-03T08:53:56","modified_gmt":"2026-05-03T07:53:56","slug":"professional-certificate-in-brand-strategy-360-storytelling","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-de-marque-storytelling-360\/","title":{"rendered":"Professional Certificate in Brand Strategy &amp; 360\u00b0 Storytelling"},"content":{"rendered":"<p><strong>Communication and marketing in Africa and around the world<\/strong> are experiencing a historic acceleration: explosion of mobile audiences, social commerce, generative AI, creator economy, and heightened demands in employer branding, CSR, and e-reputation. In this context, <strong>Strategy &amp; Brand<\/strong> becomes critical to differentiate, build trust, and orchestrate coherent narratives across all touchpoints. Communication departments are equipping themselves with data and brand equity while agencies are professionalizing and pan-African media are digitalizing. Mastering the <strong>positioning<\/strong>, the <strong>storytelling<\/strong> and the measurement of <strong>Return on Investment (ROI)<\/strong> is now a decisive competitive advantage to drive growth, brand preference, and measurable business impact.<\/p>\n<p>The <strong>UNIVGA Method<\/strong> is 100% online, asynchronous, at a rate of 5\u20138 hours\/week. You progress through <strong>real case studies<\/strong> (African Cannes Lions, Effie Awards, Trace campaigns, Orange, MTN, BGFI, Ecobank) and produce directly usable deliverables: <strong>brand platform<\/strong>, creative brief, 360\u00b0 campaign, social media plan, press kit, CSR report, analytics dashboard. The course is strictly aligned with <strong>Joseph Campbell<\/strong> (Hero's Journey) and <strong>Donald Miller's StoryBrand<\/strong>, and referenced by IABC, AACC, PRSA, AMEC to ensure relevance, ethics, and measurability. The methods are immediately applicable in <strong>agency<\/strong>, communication direction, creative studio, advertising management or marketing direction.<\/p>\n<p>The skills acquired open up concrete career advancement opportunities towards positions of <strong>communication director<\/strong>, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer or marketing data analyst. The <strong>Professional Certificate UNIVGA<\/strong> enhances your profile with major agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (AU, CEMAC, AfDB) and consulting firms in CEMAC, ECOWAS and Francophone Africa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Master brand positioning and storytelling to generate measurable ROI. UNIVGA certificate aligned with Joseph Campbell and Donald Miller's StoryBrand. Immediate operational applications in communication\/marketing with concrete deliverables and support.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-108731","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gie de Marque &amp; Storytelling 360\u00b0 - UNIVGA<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez le positionnement et le storytelling de marque pour g\u00e9n\u00e9rer un ROI mesurable. 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