{"id":108798,"date":"2026-05-03T09:19:01","date_gmt":"2026-05-03T08:19:01","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-employer-branding-communication-rh\/"},"modified":"2026-05-03T09:19:01","modified_gmt":"2026-05-03T08:19:01","slug":"professional-certificate-in-employer-branding-hr-communication","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-employer-branding-communication-rh\/","title":{"rendered":"Professional Certificate in Employer Branding &amp; HR Communication"},"content":{"rendered":"<p>Communication and marketing in Africa are experiencing unprecedented acceleration, driven by mobile-first growth, the rise of social and video platforms, the creator economy, the rise of generative AI, and social commerce. In this context, the <strong>employer brand<\/strong> becomes a critical lever for <strong>Design a robust and differentiating EVP aligned with business and HR<\/strong> to attract, engage, and retain talent. Between credible CSR, e-reputation, and the war for talent, communication and HR departments must align a <strong>clear EVP with authentic content, master LinkedIn ecosystems and African creators, and drive performance through data to prove impact and the<\/strong> The UNIVGA method offers a 100% online, asynchronous, progressive program (5\u20138 hours\/week), grounded in the reality of the African and international market. You will work on real case studies from award-winning agencies and brands (African Cannes Lions, Effie Awards) and players such as <strong>Return on Investment (ROI)<\/strong>.<\/p>\n<p>Trace, Orange, MTN, BGFI, Ecobank. <strong>You will produce immediately usable professional deliverables: employer branding platform and EVP, creative brief, 360\u00b0 campaign, HR social media plan, press kit, advocacy plan, synthetic CSR report, and.<\/strong>The pedagogical engineering strictly aligns with the standards <strong>analytics dashboard.<\/strong>Universum \/ LinkedIn Talent \/ EVP Framework <strong>, as well as the IABC, AACC, PRSA, and AMEC frameworks to ensure relevance, measurability, and practical applicability.<\/strong>At the end, you will enhance your employability towards roles such as<\/p>\n<p>, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer, or marketing data analyst. The UNIVGA Professional Certificate is valued by major African and international agencies ( <strong>communication director<\/strong>), corporate communication departments of major companies (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (UA, CEMAC, BAD), and consulting firms in CEMAC, ECOWAS, and Francophone Africa. You will be equipped to manage employer reputation, unite employees, and transform talent performance through communication and data.<strong>BBDO, Ogilvy, McCann, Voodoo, Publicis<\/strong>Become operational in employer branding and digital recruitment. UNIVGA's certification program aligned with Universum, LinkedIn Talent, and the EVP Framework to design the EVP, produce effective HR content, activate social media, and measure impact in Africa and internationally.<\/p>","protected":false},"excerpt":{"rendered":"<p>corporate &amp; internal communication<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-108798","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Employer Branding &amp; Communication RH - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en marque employeur et recrutement digital. 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