{"id":108932,"date":"2026-05-03T09:37:59","date_gmt":"2026-05-03T08:37:59","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-social-media-et-community-management\/"},"modified":"2026-05-03T09:37:59","modified_gmt":"2026-05-03T08:37:59","slug":"professional-certificate-in-social-media-strategy-and-community-management","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-social-media-et-community-management\/","title":{"rendered":"Professional Certificate in Social Media Strategy and Community Management"},"content":{"rendered":"<p><strong>The African digital revolution<\/strong> is accelerating: 570 million internet users in 2024, sustained mobile-first growth, the rise of social commerce via WhatsApp Business, and the emergence of African creators are reshaping brand visibility. In an ecosystem where media transformation, the creator economy, generative AI, employer branding, CSR communication, and e-reputation intersect, the <strong>Digital communication<\/strong> becomes critical. Communication and marketing departments must orchestrate measurable multi-platform strategies, from native content to social ads, including advocacy, crisis management, and analytics. The central challenge is impact: proving ROI, linking KPIs and business outcomes, and driving data-driven decisions in a regulated and competitive environment, both local and international.<\/p>\n<p>With the <strong>UNIVGA Method<\/strong> (100% online, asynchronous, 5\u20138h\/week), you learn by doing through real African and international case studies: African Cannes Lions, Effie Awards, Trace campaigns, Orange, MTN, BGFI, Ecobank. You produce professional deliverables \u2013 brand platform, creative brief, 360\u00b0 campaign, social media plan, press kit, CSR report, analytics dashboard \u2013 immediately reusable. Progress is strictly aligned with the standards <strong>Meta Blueprint<\/strong>, <strong>TikTok Academy<\/strong>, <strong>LinkedIn Marketing Labs<\/strong>, as well as best practices from IABC, AACC, PRSA, and the measurement framework <strong>AMEC.<\/strong>Each module equips you for a <strong>direct applicability<\/strong> in an agency, communication department, creative studio, advertising management, or marketing direction, with pedagogical support and updated resources.<\/p>\n<p>This Professional Certificate opens tangible prospects: progression towards roles in. <strong>communication director<\/strong>, <strong>brand manager<\/strong>, <strong>CMO<\/strong>, <strong>social media manager<\/strong>, <strong>content manager<\/strong>, <strong>artistic director<\/strong>, <strong>copywriter<\/strong>, <strong>PR manager<\/strong>, <strong>event manager<\/strong>, <strong>public affairs officer<\/strong> and <strong>marketing data analyst<\/strong>It is valued by major African and international agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), as well as institutions (UA, CEMAC, BAD) and consulting firms in CEMAC, ECOWAS, and Francophone Africa. You validate an immediately deployable operational skill recognized by the market.<\/p>","protected":false},"excerpt":{"rendered":"<p>Become operational in social media strategy and community management, aligned with the standards of Meta Blueprint, TikTok Academy, and LinkedIn Marketing Labs. Certification pathway focused on ROI to manage content, ads, KPIs, and social CRM in an African context.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-108932","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gie Social Media et Community Management - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en strat\u00e9gie social media et community management, align\u00e9 aux standards Meta Blueprint, TikTok Academy et LinkedIn Marketing Labs. 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