{"id":109012,"date":"2026-05-03T09:52:44","date_gmt":"2026-05-03T08:52:44","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-dinfluence-360\/"},"modified":"2026-05-03T09:52:44","modified_gmt":"2026-05-03T08:52:44","slug":"professional-certificate-in-influence-strategy-360","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-dinfluence-360\/","title":{"rendered":"Professional Certificate in 360\u00b0 Influence Strategy"},"content":{"rendered":"<p><strong>Africa is experiencing unprecedented acceleration<\/strong> in digital communication: over 570 million internet users in 2024, mobile-first growth, the rise of social commerce and conversational commerce via WhatsApp Business, and the emergence of powerful African creators (Afroinfluencers, AfroBeats, Nollywood). Everywhere, the transformation of media, the creator economy, generative AI, employer branding, and credible CSR communication are reshaping priorities. In this context, influencer marketing becomes critical for awareness, engagement, conversion, and reputation, provided that compliance (ARPP\/FTC\/IAB), brand safety, and measurement are mastered. <strong>ROI\/ROAS<\/strong> end-to-end. Communication and marketing departments now require data-driven, traceable strategies integrated into the media mix, capable of connecting content, communities, and business results.<\/p>\n<p><strong>The UNIVGA method<\/strong> offers a 100% online, asynchronous, flexible program (5\u20138 hours\/week) with pedagogical support. You will work on real cases from African and international agencies and brands (African Cannes Lions, Effie Awards, Trace, Orange, MTN, BGFI, Ecobank), and produce immediately usable deliverables: brand platform, creative brief for influencers, 360\u00b0 campaign, social media plan, press kit, CSR report, analytics dashboard. The content is strictly aligned with the ARPP \/ FTC Endorsement Guides \/ IAB Influencer standards, as well as the best practices of IABC, AACC, PRSA, and AMEC for measurement. The approach is resolutely operational and directly transposable to agencies, communication departments, creative studios, advertising agencies, or marketing departments.<\/p>\n<p><strong>Concrete professional impact<\/strong>: this certificate positions you to advance to roles such as communication director, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer, and marketing data analyst. The UNIVGA Professional Certificate is valued by major African and international agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (UA, CEMAC, BAD), and consulting firms in CEMAC, ECOWAS, and Francophone Africa. You will know how to frame, execute, and measure compliant, effective, and resilient influencer programs, serving measurable business and reputation objectives.<\/p>","protected":false},"excerpt":{"rendered":"<p>100% online certification program to manage effective and measurable influencer campaigns. Aligned with ARPP \/ FTC Endorsement Guides \/ IAB Influencer, it equips professionals to select creators, secure compliance, and maximize operational ROI.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109012","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gie d\u2019Influence 360\u00b0 | UNIVGA<\/title>\n<meta name=\"description\" content=\"Programme certifiant 100% en ligne pour piloter des campagnes d\u2019influence performantes et mesurables. 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