{"id":109083,"date":"2026-05-03T10:17:21","date_gmt":"2026-05-03T09:17:21","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-de-communication-rse-marque-engagee\/"},"modified":"2026-05-03T10:17:21","modified_gmt":"2026-05-03T09:17:21","slug":"professional-certificate-in-csr-communication-strategy-engaged-brand","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-de-communication-rse-marque-engagee\/","title":{"rendered":"Professional Certificate in CSR Communication Strategy &amp; Engaged Brand"},"content":{"rendered":"<p>The accelerated transformation of audiences in Africa and around the world \u2014 mobile-first, social commerce, messaging \u2014 is disrupting the communication professions. The rise of generative AI, the creator economy, and video platforms is reconfiguring brand storytelling, while the <strong>CSR communication<\/strong> becomes a lever of trust, employer attractiveness, and license to operate. In the field of <strong>Event &amp; Experiential<\/strong>, brands must create responsible, traceable, and inclusive experiences that can engage demanding and connected local communities. This certificate equips professionals to articulate impact, compliance, and creativity, linking climate and societal issues to business objectives. You will learn to secure e-reputation, orchestrate data-driven 360\u00b0 campaigns, and demonstrate a <strong>Return on Investment (ROI)<\/strong> tangible.<\/p>\n<p>The method <strong>UNIVGA<\/strong> is 100% online, asynchronous, with a recommended pace of 5\u20138h\/week. It combines real cases from African and international agencies and brands (Cannes Lions Africa, Effie Awards, Trace campaigns, Orange, MTN, BGFI, Ecobank), and the production of operational deliverables: <strong>brand platform<\/strong>, creative brief, 360\u00b0 campaign, social media plan, press kit, <strong>CSR report<\/strong>, analytics dashboard. The approach is strictly aligned with the standards <strong>GRI \/ ISO 26000 \/ SDG \/ TCFD<\/strong>, as well as best practices from IABC, AACC, PRSA, and the integrated AMEC framework for measurement. The focus is on direct applicability in agencies, in communication management, in creative studios, in advertising management, and in marketing management, with anti-greenwashing checklists and ready-to-use templates.<\/p>\n<p>At the end, you will be immediately operational to evolve towards roles in <strong>communication director<\/strong>, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer or marketing data analyst. The <strong>Professional Certificate UNIVGA<\/strong> is valued by major agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (AU, CEMAC, AfDB), and consulting firms in CEMAC, ECOWAS, and Francophone Africa. You will have a portfolio of deliverables and a proven method to design, deploy, and measure impactful, responsible, and effective CSR communication strategies.<\/p>","protected":false},"excerpt":{"rendered":"<p>Master CSR communication and societal engagement to design effective and measurable 360\u00b0 campaigns. UNIVGA certification aligned with GRI, ISO 26000, SDG, and TCFD, focused on employability and concrete deliverables for African and international agencies and marketing departments.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109083","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gie de Communication RSE &amp; Marque Engag\u00e9e - UNIVGA<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez la communication RSE et l\u2019engagement soci\u00e9tal pour concevoir des campagnes 360\u00b0 efficaces et mesurables. 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