{"id":109150,"date":"2026-05-03T11:32:58","date_gmt":"2026-05-03T10:32:58","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-brand-strategy-et-communication-integree\/"},"modified":"2026-05-03T11:32:58","modified_gmt":"2026-05-03T10:32:58","slug":"professional-certificate-in-brand-strategy-and-integrated-communication","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-brand-strategy-et-communication-integree\/","title":{"rendered":"Professional Certificate in Brand Strategy and Integrated Communication"},"content":{"rendered":"<p>African and international markets are experiencing a historic acceleration: 570 million African internet users by 2024, sustained mobile-first growth, rise of social commerce and conversational commerce, power of creators (AfroBeats, Nollywood), generalization of<strong>Generative AI<\/strong> in agencies and media, rise of the <strong>employer brand<\/strong> and demand for credible CSR communication. In this context, the <strong>Strategy &amp; Brand<\/strong> becomes a critical lever for managing e-reputation, acquisition, retention, and regulatory influence. Communication and marketing departments must orchestrate an effective on\/offline media mix, tell a clear brand platform, and demonstrate the<strong>business impact<\/strong> through robust KPIs, real-time dashboards, and ROI\/ROMI measurement compliant with international best practices.<\/p>\n<p>The UNIVGA method is 100% online, asynchronous, and designed for 5\u20138 hours\/week. It relies on real pan-African and international case studies (African Cannes Lions, Effie Awards, campaigns from Trace, Orange, MTN, BGFI, Ecobank) and the production of concrete deliverables: <strong>brand platform<\/strong>, <strong>creative brief<\/strong>, <strong>360\u00b0 campaign<\/strong>, <strong>social media plan<\/strong>, <strong>press kit<\/strong>, <strong>CSR report<\/strong>, <strong>analytics dashboard.<\/strong>. The pedagogical engineering strictly aligns content with the standards <strong>PRSA \/ IABC \/ AACC \/ Cannes Lions<\/strong>, and integrates AMEC frameworks for measurement. The approach equips you for immediate applicability in an agency, communication department, creative studio, advertising agency, or marketing department, anywhere in CEMAC, ECOWAS, and Francophone Africa.<\/p>\n<p>This professional certificate enhances your employability and opens tangible prospects: progression to roles such as <strong>communication director<\/strong>, <strong>brand manager<\/strong>, <strong>CMO<\/strong>, 360\u00b0 project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer, marketing data analyst. The <strong>Professional Certificate UNIVGA<\/strong> is designed to be recognized by major agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), by the communication departments of major players (Total, BGFI, Orange, MTN, Bollor\u00e9), by pan-African media (Jeune Afrique, Africanews, Trace), by institutions (AU, CEMAC, AfDB) and by consulting firms in Francophone Africa. You will emerge ready to manage measurable, creative, and responsible 360\u00b0 strategies, from diagnosis to ROI.<\/p>","protected":false},"excerpt":{"rendered":"<p>Become operational in 360\u00b0 strategy and brand strategy, compliant with PRSA\/IABC\/AACC\/Cannes Lions standards. UNIVGA certificate 100% online, ROI and employability-oriented, to conduct audits, brand platforms, media plans, content, social ads, influence, and impact measurement.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109150","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Brand Strategy et Communication Int\u00e9gr\u00e9e - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en strat\u00e9gie 360\u00b0 et brand strategy, conforme aux standards PRSA\/IABC\/AACC\/Cannes Lions. Certificat UNIVGA 100% en ligne, orient\u00e9 ROI\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-brand-strategy-and-integrated-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificat Professionnel en Brand Strategy et Communication Int\u00e9gr\u00e9e\" \/>\n<meta property=\"og:description\" content=\"Devenez op\u00e9rationnel en strat\u00e9gie 360\u00b0 et brand strategy, conforme aux standards PRSA\/IABC\/AACC\/Cannes Lions. Certificat UNIVGA 100% en ligne, orient\u00e9 ROI\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-brand-strategy-and-integrated-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-brand-strategy-et-communication-integree\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-brand-strategy-et-communication-integree\\\/\",\"name\":\"Certificat Professionnel en Brand Strategy et Communication Int\u00e9gr\u00e9e - UNIVGA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#website\"},\"datePublished\":\"2026-05-03T10:32:58+00:00\",\"description\":\"Devenez op\u00e9rationnel en strat\u00e9gie 360\u00b0 et brand strategy, conforme aux standards PRSA\\\/IABC\\\/AACC\\\/Cannes Lions. Certificat UNIVGA 100% en ligne, orient\u00e9 ROI\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-brand-strategy-et-communication-integree\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-brand-strategy-et-communication-integree\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-brand-strategy-et-communication-integree\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/univga.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formations\",\"item\":\"https:\\\/\\\/univga.org\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Certificat Professionnel en Brand Strategy et Communication Int\u00e9gr\u00e9e\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/univga.org\\\/#website\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"name\":\"GROUPE UNIVGA\",\"description\":\"Formations 100% en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/univga.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\",\"name\":\"GROUPE UNIVGA\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"width\":200,\"height\":200,\"caption\":\"GROUPE UNIVGA\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/univga1\\\/\",\"https:\\\/\\\/x.com\\\/univga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/univga1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Professional Certificate in Brand Strategy and Integrated Communication - UNIVGA","description":"Become operational in 360\u00b0 strategy and brand strategy, compliant with PRSA\/IABC\/AACC\/Cannes Lions standards. UNIVGA certificate 100% online, ROI-oriented","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/univga.org\/en\/courses\/professional-certificate-in-brand-strategy-and-integrated-communication\/","og_locale":"en_US","og_type":"article","og_title":"Certificat Professionnel en Brand Strategy et Communication Int\u00e9gr\u00e9e","og_description":"Devenez op\u00e9rationnel en strat\u00e9gie 360\u00b0 et brand strategy, conforme aux standards PRSA\/IABC\/AACC\/Cannes Lions. Certificat UNIVGA 100% en ligne, orient\u00e9 ROI","og_url":"https:\/\/univga.org\/en\/courses\/professional-certificate-in-brand-strategy-and-integrated-communication\/","og_site_name":"GROUPE UNIVGA","article_publisher":"https:\/\/facebook.com\/univga1\/","og_image":[{"width":200,"height":200,"url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@univga1","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-brand-strategy-et-communication-integree\/","url":"https:\/\/univga.org\/courses\/certificat-professionnel-en-brand-strategy-et-communication-integree\/","name":"Professional Certificate in Brand Strategy and Integrated Communication - UNIVGA","isPartOf":{"@id":"https:\/\/univga.org\/#website"},"datePublished":"2026-05-03T10:32:58+00:00","description":"Become operational in 360\u00b0 strategy and brand strategy, compliant with PRSA\/IABC\/AACC\/Cannes Lions standards. UNIVGA certificate 100% online, ROI-oriented","breadcrumb":{"@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-brand-strategy-et-communication-integree\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/univga.org\/courses\/certificat-professionnel-en-brand-strategy-et-communication-integree\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-brand-strategy-et-communication-integree\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/univga.org\/"},{"@type":"ListItem","position":2,"name":"Formations","item":"https:\/\/univga.org\/courses\/"},{"@type":"ListItem","position":3,"name":"Certificat Professionnel en Brand Strategy et Communication Int\u00e9gr\u00e9e"}]},{"@type":"WebSite","@id":"https:\/\/univga.org\/#website","url":"https:\/\/univga.org\/","name":"UNIVGA Group","description":"100% Online Training Courses","publisher":{"@id":"https:\/\/univga.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/univga.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/univga.org\/#organization","name":"UNIVGA Group","url":"https:\/\/univga.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/","url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","width":200,"height":200,"caption":"GROUPE UNIVGA"},"image":{"@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/univga1\/","https:\/\/x.com\/univga1","https:\/\/www.linkedin.com\/company\/univga1"]}]}},"_links":{"self":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses\/109150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media?parent=109150"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-category?post=109150"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-tag?post=109150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}