{"id":109455,"date":"2026-05-03T11:45:34","date_gmt":"2026-05-03T10:45:34","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-pilotage-strategique-de-la-communication-interne-de-lengagement\/"},"modified":"2026-05-03T11:45:34","modified_gmt":"2026-05-03T10:45:34","slug":"professional-certificate-in-strategic-management-of-internal-communication-and-engagement","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-pilotage-strategique-de-la-communication-interne-de-lengagement\/","title":{"rendered":"Professional Certificate in Strategic Internal Communication and Engagement"},"content":{"rendered":"<p><strong>The transformation<\/strong> of African and international markets disrupts practices: rapidly growing digital audiences, social commerce driven by WhatsApp Business, creator economy, generative AI in content, rise of <strong>employer brand<\/strong> and the demand for credible CSR communication. At the heart of these changes, the <strong>Corporate &amp; Internal Communication<\/strong> becomes a strategic lever for alignment, culture, engagement, and performance. It shapes the employee experience, supports change, and impacts reputation. Organizations must shift from 'push' to 'engage', industrialize editorial production, build <strong>inclusive digital workplaces<\/strong> and prove value through solid indicators, from eNPS to human capital ISO 30414, mastering KPI, attribution, and <strong>Return on Investment (ROI)<\/strong>.<\/p>\n<p>The <strong>UNIVGA Method<\/strong> combines asynchronous courses (5-8h\/week), real case studies from African and international agencies and brands (African Cannes Lions, Effie Awards, campaigns from Trace, Orange, MTN, BGFI, Ecobank), and production of immediately usable deliverables: brand platform, creative brief, internal communication plan, social media plan, editorial kits, press kit, CSR report,. <strong>analytics dashboard.<\/strong>The curriculum is strictly aligned with the standards <strong>AFCI \/ IABC \/ ISO 30414<\/strong> and is based on best practices from AACC, PRSA, and the integrated AMEC framework. Each module is designed for direct applicability in <strong>agency<\/strong>, communication management, creative studio, advertising agency, or marketing management, with a strong grounding in the realities of CEMAC, ECOWAS, and Francophone Africa.<\/p>\n<p>At the end, you accelerate towards high-impact roles: <strong>communication director<\/strong>, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer,. <strong>marketing data analyst<\/strong>The UNIVGA Professional Certificate is recognized by major African and international agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (AU, CEMAC, AfDB), and consulting firms operating in Francophone Africa. It certifies operational, measurable, and ethical mastery of internal communication and engagement, ready to deliver tangible results and a <strong>Return on Investment (ROI)<\/strong> demonstrated.<\/p>","protected":false},"excerpt":{"rendered":"<p>100% online certification program to manage internal communication and engagement, aligned with AFCI \/ IABC \/ ISO 30414. Designed for operational employability: plans, intranet, content, events, change, and ROI measurement.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109455","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Pilotage Strat\u00e9gique de la Communication Interne &amp; de l\u2019Engagement - UNIVGA<\/title>\n<meta name=\"description\" content=\"Programme certifiant 100% en ligne pour piloter la communication interne et l\u2019engagement, align\u00e9 AFCI \/ IABC \/ ISO 30414. Pens\u00e9 pour l\u2019employabilit\u00e9 op\u00e9rat\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-strategic-management-of-internal-communication-and-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificat Professionnel en Pilotage Strat\u00e9gique de la Communication Interne &amp; de l\u2019Engagement\" \/>\n<meta property=\"og:description\" content=\"Programme certifiant 100% en ligne pour piloter la communication interne et l\u2019engagement, align\u00e9 AFCI \/ IABC \/ ISO 30414. 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