{"id":109535,"date":"2026-05-03T11:49:01","date_gmt":"2026-05-03T10:49:01","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategies-rp-medias-360\/"},"modified":"2026-05-03T11:49:01","modified_gmt":"2026-05-03T10:49:01","slug":"professional-certificate-in-pr-strategies-media-360","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategies-rp-medias-360\/","title":{"rendered":"Professional Certificate in 360\u00b0 PR &amp; Media Strategies"},"content":{"rendered":"<p><strong>Communication in Africa and worldwide is undergoing a major transformation<\/strong> driven by the explosion of mobile-first digital audiences, the rise of social commerce, the creator economy, and the adoption of generative AI in writing and agencies. In this accelerating landscape, <strong>Public Relations &amp; Media<\/strong> become strategic for building reputation, securing CSR credibility, attracting talent through employer branding, and protecting e-reputation. Decision-makers now demand data-driven PR that can demonstrate business impact. This certificate equips you to transition from tactical actions to a <strong>measurable PR strategy<\/strong>, linked to marketing, sales, and corporate objectives, with robust indicators and evidence of ROI.<\/p>\n<p>The <strong>UNIVGA Method<\/strong> combines 100% online, asynchronous, 5 to 8 hours per week, and case studies from award-winning African and international agencies and brands (African Cannes Lions, Effie Awards) and iconic campaigns from Trace, Orange, MTN, BGFI, Ecobank. You produce concrete deliverables ready for use: <strong>brand platform, creative brief, 360\u00b0 campaign, social media plan, press kit, CSR report, analytics dashboard.<\/strong>. The entire program is strictly aligned with PRSA, SCRP, AACC PR, IPRA standards, and articulated with IABC, AACC, PRSA, and the AMEC framework for measurement. The skills acquired are immediately <strong>applicable in agencies, communication departments, creative studios, advertising management<\/strong> or marketing departments, with a focus on pan-African media and CEMAC and ECOWAS regulatory specifics.<\/p>\n<p>This certificate accelerates your professional impact and opens access to roles as <strong>communication director, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer, marketing data analyst.<\/strong>It enhances your profile with major African and international agencies <strong>BBDO, Ogilvy, McCann, Voodoo, Publicis<\/strong>, communication departments of <strong>Total, BGFI, Orange, MTN, Bollor\u00e9<\/strong>, pan-African media <strong>Jeune Afrique, Africanews, Trace<\/strong>, as well as institutions <strong>UA, CEMAC, AfDB<\/strong> and consulting firms operating in CEMAC, ECOWAS, and Francophone Africa. You graduate with a portfolio of evidence and proven methods to gain credibility, drive PR performance, and contribute directly to your organization's results.<\/p>","protected":false},"excerpt":{"rendered":"<p>Devenez op\u00e9rationnel en Relations Presse &#038; M\u00e9dias pour g\u00e9n\u00e9rer couverture, influence et leads en Afrique et \u00e0 l\u2019international. Certifiant UNIVGA align\u00e9 PRSA\/SCRP\/AACC RP\/IPRA, ax\u00e9 livrables concrets, m\u00e9diatraining, mesure ROI\/PRV et employabilit\u00e9 imm\u00e9diate en agences et directions communication.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109535","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gies RP &amp; M\u00e9dias 360\u00b0 | UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en Relations Presse &amp; M\u00e9dias pour g\u00e9n\u00e9rer couverture, influence et leads en Afrique et \u00e0 l\u2019international. 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