{"id":109602,"date":"2026-05-03T11:53:22","date_gmt":"2026-05-03T10:53:22","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategies-daffaires-publiques-et-influence-b2g\/"},"modified":"2026-05-03T11:53:22","modified_gmt":"2026-05-03T10:53:22","slug":"professional-certificate-in-public-business-strategies-and-b2g-influence","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategies-daffaires-publiques-et-influence-b2g\/","title":{"rendered":"Professional Certificate in Public Affairs Strategies and B2G Influence"},"content":{"rendered":"<p>African and international ecosystems of <strong>communication<\/strong> and of <strong>marketing<\/strong> are transforming: rapidly growing digital audiences, creator economy, rise of <strong>social commerce<\/strong> and conversational commerce, generalization of<strong>Generative AI<\/strong> in content and data, increased demands for <strong>employer brand<\/strong> and of <strong>CSR communication<\/strong> credibility. In this context, the <strong>Public Relations &amp; Media<\/strong> \u2014 at the intersection of advocacy, e-reputation, compliance, and data-driven management \u2014 become critical to anticipate regulatory risks, engage with regulators, governments, parliaments, NGOs, and think tanks, and demonstrate the<strong>impact<\/strong> like the <strong>Return on Investment (ROI)<\/strong> of actions taken.<\/p>\n<p>The method <strong>UNIVGA<\/strong> prioritizes operational: 100% online, asynchronous, 5\u20138 hours\/week, tutoring and projects rooted in real cases from African and international agencies and brands (African Cannes Lions, Effie Awards, Trace, Orange, MTN, BGFI, Ecobank). You produce immediately actionable deliverables: <strong>brand platform<\/strong> public <strong>creative brief<\/strong>, <strong>360\u00b0 campaign<\/strong> general interest <strong>social media plan<\/strong> B2G <strong>press kit<\/strong> institutional, <strong>CSR report<\/strong> and <strong>analytics dashboard.<\/strong>. Everything is strictly aligned with <strong>PAGGI \/ EPACA \/ OECD Lobbying Principles<\/strong>, as well as with the IABC, AACC, PRSA, and AMEC frameworks, to ensure ethics, traceability, and measurability. The applicability is direct in agencies, communication departments, creative studios, advertising management, or marketing departments.<\/p>\n<p>As a result, you concretely strengthen your trajectory towards roles in <strong>communication director<\/strong>, <strong>brand manager<\/strong>, <strong>CMO<\/strong>, <strong>project manager<\/strong>, <strong>social media manager<\/strong>, <strong>content manager<\/strong>, <strong>artistic director<\/strong>, <strong>copywriter<\/strong>, <strong>PR manager<\/strong>, <strong>event manager<\/strong>, <strong>public affairs officer<\/strong> or <strong>marketing data analyst<\/strong>. The UNIVGA Professional Certificate is recognized by major African and international agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (AU, CEMAC, AfDB), and consulting firms in CEMAC, ECOWAS, and Francophone Africa. You become a credible interlocutor for public decision-makers, capable of orchestrating advocacy, transparent lobbying, and institutional influence, driven by data.<\/p>","protected":false},"excerpt":{"rendered":"<p>Advanced certification program to manage advocacy, responsible lobbying, and B2G communication. Aligned with PAGGI \/ EPACA \/ OECD Lobbying Principles, focused on results and employability in agencies, large organizations, and public institutions in Africa.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109602","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gies d\u2019Affaires Publiques et Influence B2G - UNIVGA<\/title>\n<meta name=\"description\" content=\"Programme certifiant avanc\u00e9 pour piloter l\u2019advocacy, le lobbying responsable et la communication B2G. 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