{"id":109774,"date":"2026-05-03T12:02:06","date_gmt":"2026-05-03T11:02:06","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-search-marketing-performance\/"},"modified":"2026-05-03T12:02:06","modified_gmt":"2026-05-03T11:02:06","slug":"professional-certificate-in-search-marketing-performance","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-search-marketing-performance\/","title":{"rendered":"Professional Certificate in Search Marketing & Performance"},"content":{"rendered":"

Digital communication<\/strong> has become the central growth lever in Africa and worldwide, driven by 570 million African internet users, the mobile-first rise, social commerce, and the creator economy (Afroinfluencers, AfroBeats, Nollywood). The transformation of media, generative AI, employer branding, credible CSR communication, and mastery of e-reputation require a robust, measurable, and responsible Search Marketing (SEO\/SEA) strategy. Communication and marketing departments must manage clear KPIs, link investments to business impacts, secure their visibility in volatile SERPs, and capitalize on data to optimize ROI, while adhering to quality, ethics, and compliance standards.<\/p>\n

The UNIVGA Method<\/strong> is 100% online, asynchronous (5\u20138 hours\/week), structured around real case studies from African and international agencies and brands (African Cannes Lions, Effie Awards, Trace campaigns, Orange, MTN, BGFI, Ecobank). You will produce concrete deliverables valued in agencies and companies: brand platform, creative brief, 360\u00b0 campaign, social media plan, press kit, CSR report, analytics dashboard. The program strictly aligns with Google Search Essentials, Google Ads, Bing Webmaster, and draws inspiration from IABC, AACC, PRSA, AMEC standards to ensure immediate applicability in communication management, creative studio, advertising agency, and marketing management.<\/p>\n

Professional impact<\/strong> : this certificate accelerates the evolution towards roles such as communication director, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer, marketing data analyst. Recognized for its operational rigor, the UNIVGA Professional Certificate is valued by major African and international agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (AU, CEMAC, BAD) and consulting firms in CEMAC, ECOWAS, and Francophone Africa.<\/p>","protected":false},"excerpt":{"rendered":"

Become operational in SEO\/SEA to boost visibility and performance. Certification path aligned with Google Search Essentials, Google Ads and Bing Webmaster. Designed for marketing-communication employability, ROI-oriented and based on concrete African and international cases.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109774","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"\nCertificat Professionnel en Search Marketing & Performance - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en SEO\/SEA pour booster la visibilit\u00e9 et la performance. 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