{"id":109866,"date":"2026-05-03T12:07:07","date_gmt":"2026-05-03T11:07:07","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-publicite-copywriting-creation-360\/"},"modified":"2026-05-03T12:07:07","modified_gmt":"2026-05-03T11:07:07","slug":"professional-certificate-in-advertising-copywriting-360-creation","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-publicite-copywriting-creation-360\/","title":{"rendered":"Professional Certificate in Advertising, Copywriting &amp; 360\u00b0 Creation"},"content":{"rendered":"<p><strong>Advertising and creation<\/strong> are at the heart of brand transformation in Africa and around the world. With 570 million African internet users in 2024, the mobile-first rise, social commerce via WhatsApp Business, and the emergence of Afro creators (AfroBeats, Nollywood) are redefining attention. Communication departments are professionalizing, <strong>employer brand<\/strong> is becoming essential, credible CSR communication fights against greenwashing, and<strong>Generative AI<\/strong> (text, image, video) accelerates ideation and production. In this environment of e-reputation and big data marketing, success requires an integrated mastery of <strong>creative brief<\/strong>, consumer insight, <strong>copy strategy<\/strong>, central idea, 360\u00b0 formats (TV, print, OOH\/DOOH, radio, digital, social ads), and rigorous measurement of <strong>Return on Investment (ROI)<\/strong>.<\/p>\n<p>The method <strong>UNIVGA<\/strong> is 100% online, asynchronous (5\u20138h\/week), grounded in practice and the <strong>AACC \/ Cannes Lions \/ D&amp;AD \/ Effie Awards standards<\/strong>, IABC, PRSA, AMEC. It relies on real case studies from African and international agencies and brands (Cannes Lions Africa winners, Effie Awards, campaigns from Trace, Orange, MTN, BGFI, Ecobank). You will produce directly usable deliverables: <strong>brand platform<\/strong>, <strong>creative brief<\/strong>, 360\u00b0 campaign, social media plan, press kit, concise CSR report, analytics dashboard. Each sequence connects frameworks (Kapferer, Jung archetypes, StoryBrand, SCCT), tools (Meta Business Suite, TikTok, Google Ads, GA4), and best agency practices for immediate applicability in an agency, communication department, creative studio, advertising agency, or marketing department.<\/p>\n<p>At the end, you will enhance your impact as <strong>communication director<\/strong>, <strong>brand manager<\/strong>, <strong>CMO<\/strong>, project manager, social media\/content manager, <strong>artistic director<\/strong>, <strong>copywriter<\/strong>, PR manager, event manager, public affairs officer, or marketing data analyst. The <strong>Professional Certificate UNIVGA<\/strong> is valued by major agencies in Africa and internationally (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (UA, CEMAC, BAD), and consulting firms in CEMAC, ECOWAS, and Francophone Africa. A concrete springboard to deliver effective, measurable, and culturally relevant creative campaigns.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ma\u00eetrisez la publicit\u00e9 360\u00b0, du brief cr\u00e9atif au ROI, pour performer en agence et en direction communication. Parcours certifiant align\u00e9 AACC \/ Cannes Lions \/ D&#038;AD \/ Effie Awards. 100% en ligne, orient\u00e9 livrables concrets et employabilit\u00e9 imm\u00e9diate sur les march\u00e9s africains.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109866","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Publicit\u00e9, Copywriting &amp; Cr\u00e9ation 360\u00b0 - UNIVGA<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez la publicit\u00e9 360\u00b0, du brief cr\u00e9atif au ROI, pour performer en agence et en direction communication. 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