{"id":109958,"date":"2026-05-03T12:12:41","date_gmt":"2026-05-03T11:12:41","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-creation-visuelle-360-identite-de-marque\/"},"modified":"2026-05-03T12:12:41","modified_gmt":"2026-05-03T11:12:41","slug":"certificat-professionnel-en-creation-visuelle-360-identite-de-marque","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-creation-visuelle-360-identite-de-marque\/","title":{"rendered":"Professional Certificate in 360\u00b0 Visual Creation &amp; Brand Identity"},"content":{"rendered":"<p><strong>La communication et le marketing en Afrique<\/strong> are experiencing an unprecedented acceleration: rapidly growing digital audiences, mobile-first, social commerce, creator economy, generative AI, and actionable data are structurally transforming Advertising &amp; Creation. From employer branding to anti-greenwashing CSR communication, through online reputation and social listening, Art Direction becomes a critical lever for business impact, differentiation, and trust. In this ecosystem \u2014 African video platforms, influencers, digitized pan-African media \u2014 organizations expect high-performing, traceable, and brand-safe creations. Art Directors and designers must orchestrate identity, content, and experiences while proving creative ROI through relevant KPIs and robust brand governance.<\/p>\n<p><strong>The UNIVGA method<\/strong> is 100% online, asynchronous, designed for professionals (5\u20138 hours\/week). You progress through real case studies from African and international agencies and brands (African Cannes Lions, Effie Awards, Trace, Orange, MTN, BGFI, Ecobank) and produce tangible deliverables: brand platform, creative brief, 360\u00b0 campaign, social media plan, press kit, CSR report, analytics dashboard. The curriculum strictly aligns with Adobe Certified Professional \/ D&amp;AD \/ AGI standards as well as IABC, AACC, PRSA, and AMEC frameworks to ensure employability, creative excellence, and measurability. The skills are immediately transferable to agencies, communication departments, creative studios, advertising management, or marketing departments, with operational workflows and checklists ready to use.<\/p>\n<p><strong>Professional impact<\/strong> : ce certificat ouvre des perspectives concr\u00e8tes vers des postes de directeur de la communication, brand manager, CMO, chef de projet, social media manager, content manager, directeur artistique, copywriter, PR manager, responsable \u00e9v\u00e9nementiel, charg\u00e9 d\u2019affaires publiques ou data analyst marketing. Reconnue pour son exigence, la certification UNIVGA valorise votre profil aupr\u00e8s des grandes agences africaines et internationales (BBDO, Ogilvy, McCann, Voodoo, Publicis), des directions communication d\u2019entreprises majeures (Total, BGFI, Orange, MTN, Bollor\u00e9), des m\u00e9dias panafricains (Jeune Afrique, Africanews, Trace), des institutions (UA, CEMAC, BAD) et des cabinets de conseil en CEMAC, CEDEAO et Afrique francophone. Vous b\u00e2tissez un portfolio mesurablement efficace et pr\u00eat \u00e0 convaincre comit\u00e9s de direction, jurys et clients.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ma\u00eetrisez la direction artistique et le design graphique 360\u00b0 pour des campagnes efficaces en Afrique et \u00e0 l\u2019international. Certifiant, align\u00e9 Adobe Certified Professional \/ D&#038;AD \/ AGI, ce programme professionnalisant vous outille pour livrer des identit\u00e9s, contenus et assets mesurables.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-109958","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Cr\u00e9ation Visuelle 360\u00b0 &amp; Identit\u00e9 de Marque - UNIVGA<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez la direction artistique et le design graphique 360\u00b0 pour des campagnes efficaces en Afrique et \u00e0 l\u2019international. 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