{"id":110142,"date":"2026-05-03T12:22:23","date_gmt":"2026-05-03T11:22:23","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-management-de-levenementiel-et-de-lexperience-de-marque\/"},"modified":"2026-05-03T12:22:23","modified_gmt":"2026-05-03T11:22:23","slug":"professional-certificate-in-event-management-and-brand-experience","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-management-de-levenementiel-et-de-lexperience-de-marque\/","title":{"rendered":"Professional Certificate in Event and Brand Experience Management"},"content":{"rendered":"<p>Driven by digital transformation, the mobile-first rise, and the creator economy in Africa and worldwide, communication now relies on live and hybrid experiences capable of activating brand preference, accelerating social commerce, and engaging talents. Communication and marketing departments, faced with the<strong>Generative AI<\/strong>social listening <strong>and the demands of<\/strong> credible, place the <strong>CSR communication<\/strong> event and experiential<strong>Design 360\u00b0 events aligned with the brand platform and business objectives<\/strong> design of memorable experiences <strong>, mastering hybrid\/virtual formats, and the<\/strong>end-to-end ROI measurement. <strong>This certificate equips professionals to connect business objectives, data, and real impact while protecting e-reputation and compliance.<\/strong> de bout en bout. Ce certificat outille les professionnels pour relier objectifs business, data et impact r\u00e9el, tout en prot\u00e9geant l\u2019e-r\u00e9putation et la conformit\u00e9.<\/p>\n<p>The UNIVGA method combines flexibility (100% online, asynchronous, 5\u20138 hours\/week) and intensive practical project work, with agencies and African and international brands (African Cannes Lions, Effie Awards, Trace, Orange, MTN, BGFI, Ecobank). You produce immediately reusable deliverables: <strong>real case studies<\/strong> . The approach is strictly aligned with <strong>brand platform<\/strong>, <strong>creative brief<\/strong>, <strong>360\u00b0 campaign<\/strong>, <strong>social media plan<\/strong>, <strong>press kit<\/strong>, <strong>CSR report<\/strong>, <strong>analytics dashboard.<\/strong>ISO 20121 \/ MPI \/ IAEE \/ EMEC <strong>IABC<\/strong> and relies on best practices. <strong>AACC<\/strong>, <strong>PRSA<\/strong>, <strong>to ensure international standards. The applicability is direct in agencies, communication departments, creative studios, advertising management, and marketing departments, with pedagogical support and ready-to-use templates.<\/strong>, <strong>AMEC.<\/strong> At the end, you consolidate a portfolio of sought-after skills to advance to roles in.<\/p>\n<p>The UNIVGA Professional Certificate is recognized by major African and international agencies ( <strong>communication director<\/strong>, <strong>brand manager<\/strong>, <strong>CMO<\/strong>, <strong>project manager<\/strong>, <strong>social media manager<\/strong>, <strong>content manager<\/strong>, <strong>artistic director<\/strong>, <strong>copywriter<\/strong>, <strong>PR manager<\/strong>, <strong>event manager<\/strong>, <strong>public affairs officer<\/strong> or <strong>marketing data analyst<\/strong>BBDO<strong>Ogilvy<\/strong>, <strong>McCann<\/strong>, <strong>Voodoo<\/strong>, <strong>Publicis<\/strong>, <strong>), communication departments of large groups (<\/strong>Total<strong>BGFI<\/strong>, <strong>Bollor\u00e9<\/strong>, <strong>Orange<\/strong>, <strong>MTN<\/strong>, <strong>), pan-African media (<\/strong>Jeune Afrique<strong>Africanews<\/strong>, <strong>Trace<\/strong>, <strong>), as well as institutions (<\/strong>) and consulting firms at the CEMAC, ECOWAS, and Francophone Africa levels.<strong>UA<\/strong>, <strong>CEMAC<\/strong>, <strong>Bad<\/strong>Become operational by designing and managing 360\u00b0 events with high business impact. Certified training aligned with ISO 20121 \/ MPI \/ IAEE \/ EMEC, ROI-oriented, hybrid\/virtual, data &amp; RSE. 100% online, immediate applicability in companies and agencies.<\/p>","protected":false},"excerpt":{"rendered":"<p>Devenez op\u00e9rationnel en concevant et pilotant des \u00e9v\u00e9nements 360\u00b0 \u00e0 fort impact business. Formation certifiante align\u00e9e ISO 20121 \/ MPI \/ IAEE \/ EMEC, orient\u00e9e ROI, hybride\/virtuel, data &#038; RSE. 100% en ligne, applicabilit\u00e9 imm\u00e9diate en entreprise et agence.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-110142","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Management de l\u2019\u00c9v\u00e9nementiel et de l\u2019Exp\u00e9rience de Marque - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en concevant et pilotant des \u00e9v\u00e9nements 360\u00b0 \u00e0 fort impact business. 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