{"id":110222,"date":"2026-05-03T12:28:23","date_gmt":"2026-05-03T11:28:23","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-mesure-analytics-de-la-communication-360\/"},"modified":"2026-05-03T12:28:23","modified_gmt":"2026-05-03T11:28:23","slug":"professional-certificate-in-measurement-analytics-of-360-communication","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-mesure-analytics-de-la-communication-360\/","title":{"rendered":"Professional Certificate in 360\u00b0 Communication Measurement &amp; Analytics"},"content":{"rendered":"<p>Communication and marketing in Africa and worldwide are undergoing rapid transformation: exploding digital audiences, social commerce and WhatsApp Business, creator economy, generative AI in newsrooms and agencies, employer branding requirements, and credible CSR communication in the face of greenwashing. In this mobile-first and pan-African environment, mastering the <strong>Data, Measurement &amp; Innovation<\/strong> is critical to manage reputation, image, engagement, and conversion while protecting reputation. Communication departments must link content, media, and influence to business results, model ROI, and ensure GDPR compliance. Big data marketing, brand health monitoring, and multi-touch attribution are transforming the professions: without robust measurement frameworks, there is no sustainable performance.<\/p>\n<p>The method <strong>UNIVGA<\/strong> is 100% online, asynchronous, at your own pace (5\u20138h\/week), with pedagogical support. You will work on real cases from African and international agencies and brands (African Cannes Lions, Effie Awards, Trace campaigns, Orange, MTN, BGFI, Ecobank), and produce immediately operational deliverables: brand platform, creative brief, 360\u00b0 campaign, social media plan, press kit, CSR report. <strong>analytics dashboard.<\/strong>The program is strictly aligned with the standards <strong>Google Analytics 4<\/strong> \/ <strong>IAB Measurement<\/strong> \/ <strong>Barometer AMEC<\/strong>, and the best practices IABC, AACC, PRSA, and AMEC to ensure direct applicability in agencies, communication departments, creative studios, advertising agencies, or marketing departments.<\/p>\n<p>As a result, you enhance your professional impact and accelerate towards roles in. <strong>communication director<\/strong>, <strong>brand manager<\/strong>, <strong>CMO<\/strong>, <strong>project manager<\/strong>, <strong>social media manager<\/strong>, <strong>content manager<\/strong>, <strong>artistic director<\/strong>, <strong>copywriter<\/strong>, <strong>PR manager<\/strong>, <strong>event manager<\/strong>, <strong>public affairs officer<\/strong> and <strong>marketing data analyst<\/strong>The UNIVGA Professional Certificate is valued by major African and international agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), corporate communication departments (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (UA, CEMAC, BAD), and consulting firms in CEMAC, ECOWAS, and Francophone Africa. You will know how to measure what matters, communicate performance to executive committees, and optimize multi-channel ROI\/ROAS.<\/p>","protected":false},"excerpt":{"rendered":"<p>Become operational in data-driven communication management: KPIs, GA4, GTM, dashboards, and ROI. Aligned with Google Analytics 4, IAB Measurement, and Barometer AMEC. UNIVGA Professional Certificate to boost your employability in agencies, marketing departments, and media.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-110222","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Mesure &amp; Analytics de la Communication 360\u00b0 - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en pilotage data-driven des communications: KPIs, GA4, GTM, dashboards et ROI. 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