{"id":110314,"date":"2026-05-03T12:30:49","date_gmt":"2026-05-03T11:30:49","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-ia-creativite-360\/"},"modified":"2026-05-03T12:30:49","modified_gmt":"2026-05-03T11:30:49","slug":"professional-certificate-in-ai-strategy-creativity-360","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-ia-creativite-360\/","title":{"rendered":"Professional Certificate in AI Strategy &amp; 360\u00b0 Creativity"},"content":{"rendered":"<p>African communications and media are experiencing unprecedented acceleration: rapidly increasing digital audiences, mobile-first, social commerce via WhatsApp, creator economy, and streaming. Globally, the<strong>Generative AI<\/strong> disrupts content creation, personalization, and measurement, while employer branding, credible CSR communication, and e-reputation become crucial. In this context, the field <strong>Data, Measurement &amp; Innovation<\/strong> is critical to ensure business impact, brand safety, and demonstrable ROI. This certificate equips you to integrate AI into communication roles (strategy, creation, social, PR, corporate, influence, events) by adopting a responsible, effective approach tailored to the realities of African and international markets.<\/p>\n<p>The UNIVGA method prioritizes action: 100% online, asynchronous (5\u20138h\/week), coached, and based on real case studies from African and international agencies and brands (African Cannes Lions, Effie Awards, Trace campaigns, Orange, MTN, BGFI, Ecobank). You produce immediately usable deliverables \u2014 <strong>brand platform<\/strong>, <strong>creative brief<\/strong>, <strong>360\u00b0 campaign<\/strong>, <strong>social media plan<\/strong>, <strong>press kit<\/strong>, <strong>CSR report<\/strong>, <strong>analytics dashboard.<\/strong> \u2014 while practicing ChatGPT\/Claude\/Gemini\/Copilot, Midjourney\/DALL\u00b7E\/Stable Diffusion, Sora\/Runway\/Pika, and conversational agents. The methodological alignment is strict: <strong>OpenAI \/ Google AI \/ EU AI Act \/ UNESCO AI Ethics<\/strong>, IABC, AACC, PRSA, AMEC. The transferability is immediate in agencies, communication departments, creative studios, advertising agencies, and marketing departments.<\/p>\n<p>At the end, you will demonstrate a concrete professional impact: progression or advancement to positions such as communication director, brand manager, CMO, project manager, social media manager, content manager, art director, copywriter, PR manager, event manager, public affairs officer or. <strong>marketing data analyst<\/strong>The UNIVGA Professional Certificate is valued by major agencies (BBDO, Ogilvy, McCann, Voodoo, Publicis), communication departments of large groups (Total, BGFI, Orange, MTN, Bollor\u00e9), pan-African media (Jeune Afrique, Africanews, Trace), institutions (AU, CEMAC, BAD), and consulting firms in CEMAC, ECOWAS, and Francophone Africa. You will be recognized for your ability to combine creativity, performance, and ethical compliance, by managing communications enhanced by AI that prove their ROI.<\/p>","protected":false},"excerpt":{"rendered":"<p>Become operational in designing, automating, and measuring 360\u00b0 AI-enhanced campaigns. UNIVGA Certificate aligned with OpenAI \/ Google AI \/ EU AI Act \/ UNESCO AI Ethics. Master text, image, video, conversational agents, and ROI in real African cases.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1949],"course-tag":[],"class_list":["post-110314","courses","type-courses","status-publish","hentry","course-category-departement-communication-marketing-medias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gie IA &amp; Cr\u00e9ativit\u00e9 360\u00b0 - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel pour concevoir, automatiser et mesurer des campagnes 360\u00b0 augment\u00e9es par l\u2019IA. Certificat UNIVGA align\u00e9 OpenAI \/ Google AI \/ EU AI Act\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-ai-strategy-creativity-360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificat Professionnel en Strat\u00e9gie IA &amp; Cr\u00e9ativit\u00e9 360\u00b0\" \/>\n<meta property=\"og:description\" content=\"Devenez op\u00e9rationnel pour concevoir, automatiser et mesurer des campagnes 360\u00b0 augment\u00e9es par l\u2019IA. Certificat UNIVGA align\u00e9 OpenAI \/ Google AI \/ EU AI Act\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-ai-strategy-creativity-360\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-strategie-ia-creativite-360\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-strategie-ia-creativite-360\\\/\",\"name\":\"Certificat Professionnel en Strat\u00e9gie IA & Cr\u00e9ativit\u00e9 360\u00b0 - UNIVGA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#website\"},\"datePublished\":\"2026-05-03T11:30:49+00:00\",\"description\":\"Devenez op\u00e9rationnel pour concevoir, automatiser et mesurer des campagnes 360\u00b0 augment\u00e9es par l\u2019IA. Certificat UNIVGA align\u00e9 OpenAI \\\/ Google AI \\\/ EU AI Act\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-strategie-ia-creativite-360\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-strategie-ia-creativite-360\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-strategie-ia-creativite-360\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/univga.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formations\",\"item\":\"https:\\\/\\\/univga.org\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Certificat Professionnel en Strat\u00e9gie IA &#038; Cr\u00e9ativit\u00e9 360\u00b0\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/univga.org\\\/#website\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"name\":\"GROUPE UNIVGA\",\"description\":\"Formations 100% en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/univga.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\",\"name\":\"GROUPE UNIVGA\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"width\":200,\"height\":200,\"caption\":\"GROUPE UNIVGA\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/univga1\\\/\",\"https:\\\/\\\/x.com\\\/univga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/univga1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Professional Certificate in AI Strategy &amp; 360\u00b0 Creativity - UNIVGA","description":"Become operational to design, automate, and measure 360\u00b0 campaigns enhanced by AI. UNIVGA certificate aligned with OpenAI \/ Google AI \/ EU AI Act","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/univga.org\/en\/courses\/professional-certificate-in-ai-strategy-creativity-360\/","og_locale":"en_US","og_type":"article","og_title":"Certificat Professionnel en Strat\u00e9gie IA & Cr\u00e9ativit\u00e9 360\u00b0","og_description":"Devenez op\u00e9rationnel pour concevoir, automatiser et mesurer des campagnes 360\u00b0 augment\u00e9es par l\u2019IA. Certificat UNIVGA align\u00e9 OpenAI \/ Google AI \/ EU AI Act","og_url":"https:\/\/univga.org\/en\/courses\/professional-certificate-in-ai-strategy-creativity-360\/","og_site_name":"GROUPE UNIVGA","article_publisher":"https:\/\/facebook.com\/univga1\/","og_image":[{"width":200,"height":200,"url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@univga1","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-ia-creativite-360\/","url":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-ia-creativite-360\/","name":"Professional Certificate in AI Strategy &amp; 360\u00b0 Creativity - UNIVGA","isPartOf":{"@id":"https:\/\/univga.org\/#website"},"datePublished":"2026-05-03T11:30:49+00:00","description":"Become operational to design, automate, and measure 360\u00b0 campaigns enhanced by AI. UNIVGA certificate aligned with OpenAI \/ Google AI \/ EU AI Act","breadcrumb":{"@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-ia-creativite-360\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-ia-creativite-360\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-ia-creativite-360\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/univga.org\/"},{"@type":"ListItem","position":2,"name":"Formations","item":"https:\/\/univga.org\/courses\/"},{"@type":"ListItem","position":3,"name":"Certificat Professionnel en Strat\u00e9gie IA &#038; Cr\u00e9ativit\u00e9 360\u00b0"}]},{"@type":"WebSite","@id":"https:\/\/univga.org\/#website","url":"https:\/\/univga.org\/","name":"UNIVGA Group","description":"100% Online Training Courses","publisher":{"@id":"https:\/\/univga.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/univga.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/univga.org\/#organization","name":"UNIVGA Group","url":"https:\/\/univga.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/","url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","width":200,"height":200,"caption":"GROUPE UNIVGA"},"image":{"@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/univga1\/","https:\/\/x.com\/univga1","https:\/\/www.linkedin.com\/company\/univga1"]}]}},"_links":{"self":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses\/110314","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media?parent=110314"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-category?post=110314"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-tag?post=110314"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}