{"id":110438,"date":"2026-05-04T18:06:34","date_gmt":"2026-05-04T17:06:34","guid":{"rendered":"https:\/\/univga.org\/courses\/management-des-equipes-commerciales-en-banque\/"},"modified":"2026-05-04T23:41:32","modified_gmt":"2026-05-04T22:41:32","slug":"management-of-sales-teams-in-banking","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/management-des-equipes-commerciales-en-banque\/","title":{"rendered":"Sales Team Management in Banking"},"content":{"rendered":"<p>This 2-month professional certificate in Sales Team Management in Banking offers intensive, practical, and 100% online training designed to meet the challenges of the banking sector in the CEMAC zone and more broadly in French-speaking Africa. The program combines methodological contributions, commercial management tools, and digital simulations to enable participants to quickly acquire operational skills in team leadership, performance management, and client portfolio development. The content is accessible via an inclusive e-learning platform (interactive videos, virtual classes, collaborative forums) and is based on professional situations conducted remotely.<\/p>\n<p>Learners will develop skills that can be directly applied in agencies or commercial management: recruitment and coaching of teams, building a commercial action plan, monitoring performance indicators, and mastering sales techniques adapted to banking and financial products. At the end of the training, participants will be able to apply for positions as commercial team leaders, agency supervisors, client managers, or key contributors in banking and fintech projects. The training is practical, adapted to the regulatory and commercial context of Africa, and delivered entirely remotely with individualized pedagogical support.<\/p>\n<h3>Benefits<\/h3>\n<ul>\n<li>Design a commercial action plan adapted to banking products and CEMAC markets<\/li>\n<li>Manage the recruitment, onboarding, and coaching of sales advisors<\/li>\n<li>Analyze commercial performance indicators and produce decision-making reports<\/li>\n<li>Create sales scenarios and scripts adapted to customer segments and digital channels<\/li>\n<li>Optimize prospecting, cross-selling, and customer retention processes using digital tools<\/li>\n<li>Supervisors and sales team leaders seeking to formalize their managerial skills<\/li>\n<li>Evaluate commercial risks and implement measures compliant with banking regulations<\/li>\n<\/ul>\n<h3>Target audience<\/h3>\n<ul>\n<li>Client managers and sales advisors in banking wishing to advance<\/li>\n<li>Superviseurs et chefs d&#039;\u00e9quipe commerciale cherchant \u00e0 formaliser leurs comp\u00e9tences manag\u00e9riales<\/li>\n<li>Finance, microfinance, insurance, and fintech professionals wishing for commercial specialization<\/li>\n<li>Entrepreneurs and SME managers wishing to structure a sales force oriented towards financial products<\/li>\n<\/ul>\n<h3>Prerequisites<\/h3>\n<ul>\n<li>Bac+2 degree (DTS\/BTS) or equivalent, or equivalent professional experience in commerce or banking<\/li>\n<li>At least 12 months of experience in sales, customer service, or banking operations desired<\/li>\n<li>Basic digital skills: web browsing, messaging, office tools<\/li>\n<li>Proficiency in written and spoken French and stable internet access to follow online content<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>This 2-month professional certificate in Management of Sales Teams in Banking offers an intensive, practical, and 100% online training designed to meet the challenges of the banking sector in the CEMAC zone and more broadly in Francophone Africa. The program combines methodological contributions, commercial management tools, and digital simulations to enable participants to quickly acquire operational skills in team leadership, performance management, and client portfolio development. The content is accessible via an inclusive e-learning platform (interactive videos, virtual classes, collaborative forums) and is based on professional situations conducted remotely.\n\nLearners will develop skills that can be directly applied in an agency or commercial management: recruitment and coaching of teams, construction of a commercial action plan, monitoring of performance indicators, and mastery of sales techniques adapted to banking and financial products. Upon completion of the training, participants will be eligible for positions as sales team leaders, agency supervisors, client managers, or key contributors in banking and fintech projects. The training is practical, adapted to the regulatory and commercial context of Africa, and delivered entirely remotely with individualized pedagogical support.<\/p>","protected":false},"author":1,"featured_media":88232,"template":"","course-category":[1936],"course-tag":[],"class_list":["post-110438","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-banque-finance-assurance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Management des \u00c9quipes Commerciales en Banque \u2014 UNIVGA<\/title>\n<meta name=\"description\" content=\"Ce certificat professionnel de 2 mois en Management des \u00c9quipes Commerciales en Banque propose une formation intensive, pratique et 100% en ligne\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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