{"id":119351,"date":"2026-05-09T12:08:51","date_gmt":"2026-05-09T12:08:51","guid":{"rendered":"https:\/\/univga.org\/?post_type=courses&p=119351"},"modified":"2026-05-09T13:10:11","modified_gmt":"2026-05-09T12:10:11","slug":"licence-pro-communication-evenementielle","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/licence-pro-communication-evenementielle\/","title":{"rendered":"Professional License in Event Communication"},"content":{"rendered":"
\n

La Licence Professionnelle en Communication \u00c9v\u00e9nementielle d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des charg\u00e9s d’\u00e9v\u00e9nementiel, chefs de projet \u00e9v\u00e9nements, coordinateurs logistique \u00e9v\u00e9nement, charg\u00e9s de sponsoring et charg\u00e9s d’\u00e9v\u00e9nementiel digital capables d’intervenir en agence \u00e9v\u00e9nementielle, en entreprise, en ONG, en collectivit\u00e9 ou en organisation internationale.<\/p>\n

Con\u00e7ue pour r\u00e9pondre au dynamisme de l’\u00e9v\u00e9nementiel africain (lancements de marque, conf\u00e9rences sectorielles, festivals culturels, salons B2B, \u00e9v\u00e9nements politiques et institutionnels), cette formation est dispens\u00e9e \u00e0 100% en ligne. Elle combine la rigueur d’une formation universitaire en communication et l’op\u00e9rationnalit\u00e9 d’un poste de chef de projet \u00e9v\u00e9nements.<\/p>\n

Les enjeux du march\u00e9 et l’opportunit\u00e9 de carri\u00e8re<\/h3>\n

Les budgets \u00e9v\u00e9nementiels croissent fortement en Afrique francophone : lancements t\u00e9l\u00e9coms et bancaires, salons sectoriels (Africa Tech, Africa CEO Forum), festivals culturels (FESPACO, MASA), forums internationaux. Les agences \u00e9v\u00e9nementielles, services communication d’entreprise, ONG, minist\u00e8res de la Culture et organisations internationales recrutent en permanence des profils op\u00e9rationnels.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Year 1 \u2014 Fundamentals of communication and management.<\/strong> Communication theories, audience sociology, basic event marketing, professional writing, visual semiotics, professional English, project management, simple accounting and budgets, advanced office skills.<\/p>\n

Year 2 \u2014 Event engineering and logistics.<\/strong> Ing\u00e9nierie d’un \u00e9v\u00e9nement (cycle de vie, jalons, livrables), conception sc\u00e9nographique et exp\u00e9rience visiteur, logistique technique (son, lumi\u00e8re, vid\u00e9o, sc\u00e8ne), production \u00e9v\u00e9nement (r\u00e9gie, \u00e9quipes, prestataires), s\u00e9curit\u00e9 \u00e9v\u00e9nementielle et plan de s\u00fbret\u00e9, communication \u00e9v\u00e9nement (avant, pendant, apr\u00e8s), droit applicable (contrats artistes, lieux, assurances, autorisations).<\/p>\n

Year 3 \u2014 Specialization in premium and digital events.<\/strong> Sponsorship, patronage and partnerships, digital and hybrid events (Zoom Events, Hopin, custom platforms), immersive visitor experience (augmented reality, mapping, IoT), event ROI measurement and client reporting, AI and event tech (networking matching, chatbots, leads), responsible event management and carbon footprint, event crisis management, professional ethics. The program concludes with a supervised professional thesis, presented orally via videoconference before an academic jury.<\/p>\n

Career opportunities<\/h3>\n

Charg\u00e9 d’\u00e9v\u00e9nementiel en agence ou entreprise, chef de projet \u00e9v\u00e9nements junior, coordinateur logistique \u00e9v\u00e9nement, charg\u00e9 de sponsoring et partenariats, charg\u00e9 d’\u00e9v\u00e9nementiel digital, r\u00e9gisseur g\u00e9n\u00e9ral junior, charg\u00e9 de production en festival, freelance \u00e9v\u00e9nementiel. Poursuite en Master Communication \u00c9v\u00e9nementielle, Master Marketing ou MBA Communication.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA is designed to meet the needs of active professionals (80% of our audience). Platform accessible 24\/7, flexible rhythms, recorded virtual classes, personalized support. Ideal for event assistants, hosts\/hostesses, managers, communication collaborators, and freelancers wishing to obtain a university degree.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

La Licence Professionnelle en Communication \u00c9v\u00e9nementielle d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des charg\u00e9s d’\u00e9v\u00e9nementiel, chefs de projet \u00e9v\u00e9nements, coordinateurs logistique \u00e9v\u00e9nement, charg\u00e9s de sponsoring et charg\u00e9s d’\u00e9v\u00e9nementiel digital capables d’intervenir en agence \u00e9v\u00e9nementielle, en entreprise, en ONG, en collectivit\u00e9 ou en organisation internationale. Con\u00e7ue pour r\u00e9pondre au […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1887],"course-tag":[],"class_list":["post-119351","courses","type-courses","status-publish","hentry","course-category-departement-info-communication"],"yoast_head":"\nLicence Pro Communication \u00c9v\u00e9nementielle - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/licence-pro-communication-evenementielle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Licence Pro Communication \u00c9v\u00e9nementielle\" \/>\n<meta property=\"og:description\" content=\"La Licence Professionnelle en Communication \u00c9v\u00e9nementielle d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des charg\u00e9s d’\u00e9v\u00e9nementiel, chefs de projet \u00e9v\u00e9nements, coordinateurs logistique \u00e9v\u00e9nement, charg\u00e9s de sponsoring et charg\u00e9s d’\u00e9v\u00e9nementiel digital capables d’intervenir en agence \u00e9v\u00e9nementielle, en entreprise, en ONG, en collectivit\u00e9 ou en organisation internationale. 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