{"id":122346,"date":"2026-05-10T02:16:18","date_gmt":"2026-05-10T01:16:18","guid":{"rendered":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/"},"modified":"2026-05-10T02:16:18","modified_gmt":"2026-05-10T01:16:18","slug":"bachelor-of-science-in-marketing-and-communication-2","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/bachelor-of-science-en-marketing-et-communication-2\/","title":{"rendered":"Bachelor of Science (BSc) in Marketing and Communication"},"content":{"rendered":"
\n

Le Bachelor of Science (BSc) en Marketing & Vente d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des professionnels capables de piloter une d\u00e9marche marketing compl\u00e8te et d’animer une force de vente. Le programme couvre les fondamentaux marketing, l’\u00e9tude de march\u00e9, le marketing mix, les techniques de vente, la n\u00e9gociation, la distribution, le management commercial et la strat\u00e9gie commerciale.<\/p>\n

Designed to meet the needs of African businesses, distributors, manufacturers of fast-moving consumer goods, telecom operators, retail banks, insurers, and major retailers, this training is delivered 100% online. It combines the rigor of a university education with the practicality of real-life cases in sell-in\/sell-out, sales force management, and category strategy.<\/p>\n

Market challenges and career opportunities<\/h3>\n

The development of the African middle class, the rise of major retail, and the digitization of the purchasing journey make marketing and sales strategic functions. Distributors, FMCG manufacturers, telecom operators, banks, insurers, real estate and automotive players are actively recruiting marketing and sales profiles capable of managing a category or leading a field team.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Year 1 \u2014 Marketing and Economic Fundamentals.<\/strong> Fundamental marketing, consumer behavior, general economics, OHADA accounting, financial mathematics, descriptive statistics, business English, professional office skills, OHADA commercial law.<\/p>\n

Year 2 \u2014 Marketing-Sales Deepening.<\/strong> Qualitative and quantitative market research, applied marketing mix, B2C and B2B sales techniques, commercial negotiation, distribution and trade marketing, merchandising, commercial communication, advanced business English.<\/p>\n

Year 3 \u2014 Specialization in operational marketing and commercial management.<\/strong> Marketing strategy and category management, key account management (KAM), CRM (Salesforce, HubSpot, Zoho), managing a sales team, sales animation and incentives, commercial business plan, AI applied to marketing and sales. The program concludes with a supervised professional thesis, presented orally via videoconference before an academic jury.<\/p>\n

Career opportunities<\/h3>\n

Operational marketing manager, junior product manager, marketing research officer, B2B or B2C sales representative, junior key account manager, trade marketing officer, network animator, point of sale manager. Continuation in Master's in Marketing, Master's in Sales & Distribution, or MBA in Commerce.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA is designed to meet the needs of working professionals (80% of our audience). Platform accessible 24\/7, flexible rhythms, recorded virtual classes, personalized support. Ideal for sales representatives, department managers, network animators, and promotion officers looking to structure their skills and obtain a recognized diploma.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le Bachelor of Science (BSc) en Marketing & Vente d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des professionnels capables de piloter une d\u00e9marche marketing compl\u00e8te et d’animer une force de vente. Le programme couvre les fondamentaux marketing, l’\u00e9tude de march\u00e9, le marketing mix, les techniques de vente, la n\u00e9gociation, […]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-122346","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"\nBachelor of Science (BSc) en Marketing et Communication - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/bachelor-of-science-in-marketing-and-communication-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bachelor of Science (BSc) en Marketing et Communication\" \/>\n<meta property=\"og:description\" content=\"Le Bachelor of Science (BSc) en Marketing & Vente d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des professionnels capables de piloter une d\u00e9marche marketing compl\u00e8te et d’animer une force de vente. Le programme couvre les fondamentaux marketing, l’\u00e9tude de march\u00e9, le marketing mix, les techniques de vente, la n\u00e9gociation, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/bachelor-of-science-in-marketing-and-communication-2\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/\",\"name\":\"Bachelor of Science (BSc) en Marketing et Communication - GROUPE UNIVGA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"datePublished\":\"2026-05-10T01:16:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-marketing-et-communication-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/univga.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formations\",\"item\":\"https:\\\/\\\/univga.org\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Bachelor of Science (BSc) en Marketing et Communication\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/univga.org\\\/#website\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"name\":\"GROUPE UNIVGA\",\"description\":\"Formations 100% en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/univga.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\",\"name\":\"GROUPE UNIVGA\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"width\":200,\"height\":200,\"caption\":\"GROUPE UNIVGA\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/univga1\\\/\",\"https:\\\/\\\/x.com\\\/univga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/univga1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bachelor of Science (BSc) in Marketing and Communication - UNIVGA GROUP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/univga.org\/en\/courses\/bachelor-of-science-in-marketing-and-communication-2\/","og_locale":"en_US","og_type":"article","og_title":"Bachelor of Science (BSc) en Marketing et Communication","og_description":"Le Bachelor of Science (BSc) en Marketing & Vente d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des professionnels capables de piloter une d\u00e9marche marketing compl\u00e8te et d’animer une force de vente. Le programme couvre les fondamentaux marketing, l’\u00e9tude de march\u00e9, le marketing mix, les techniques de vente, la n\u00e9gociation, […]","og_url":"https:\/\/univga.org\/en\/courses\/bachelor-of-science-in-marketing-and-communication-2\/","og_site_name":"GROUPE UNIVGA","article_publisher":"https:\/\/facebook.com\/univga1\/","og_image":[{"width":1024,"height":683,"url":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@univga1","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/","url":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/","name":"Bachelor of Science (BSc) in Marketing and Communication - UNIVGA GROUP","isPartOf":{"@id":"https:\/\/univga.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/#primaryimage"},"image":{"@id":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/#primaryimage"},"thumbnailUrl":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","datePublished":"2026-05-10T01:16:18+00:00","breadcrumb":{"@id":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/#primaryimage","url":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/univga.org\/courses\/bachelor-of-science-en-marketing-et-communication-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/univga.org\/"},{"@type":"ListItem","position":2,"name":"Formations","item":"https:\/\/univga.org\/courses\/"},{"@type":"ListItem","position":3,"name":"Bachelor of Science (BSc) en Marketing et Communication"}]},{"@type":"WebSite","@id":"https:\/\/univga.org\/#website","url":"https:\/\/univga.org\/","name":"UNIVGA Group","description":"100% Online Training Courses","publisher":{"@id":"https:\/\/univga.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/univga.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/univga.org\/#organization","name":"UNIVGA Group","url":"https:\/\/univga.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/","url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","width":200,"height":200,"caption":"GROUPE UNIVGA"},"image":{"@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/univga1\/","https:\/\/x.com\/univga1","https:\/\/www.linkedin.com\/company\/univga1"]}]}},"_links":{"self":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses\/122346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/users\/2232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media\/88232"}],"wp:attachment":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media?parent=122346"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-category?post=122346"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-tag?post=122346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}