{"id":124755,"date":"2026-05-10T02:17:46","date_gmt":"2026-05-10T01:17:46","guid":{"rendered":"https:\/\/univga.org\/courses\/bachelor-of-science-en-communication-dentreprise-brand-management\/"},"modified":"2026-05-10T02:17:46","modified_gmt":"2026-05-10T01:17:46","slug":"bachelor-of-science-in-corporate-communication-brand-management","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/bachelor-of-science-en-communication-dentreprise-brand-management\/","title":{"rendered":"Bachelor of Science (BSc) in Business Communication & Brand Management"},"content":{"rendered":"
\n

Le Bachelor of Science (BSc) en Communication d’Entreprise & Brand Management d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des communicants polyvalents capables de piloter l’image d’une marque, d’une institution ou d’une ONG. Le programme couvre la communication corporate, l’identit\u00e9 de marque, les relations presse, la communication interne, le digital, l’\u00e9v\u00e9nementiel et la gestion de crise.<\/p>\n

Con\u00e7ue pour r\u00e9pondre aux besoins des entreprises africaines, ONG et institutions publiques en qu\u00eate de profils communication structur\u00e9s, cette formation est dispens\u00e9e \u00e0 100% en ligne. Elle combine la rigueur d’une formation universitaire et l’op\u00e9rationnalit\u00e9 de cas pratiques inspir\u00e9s du quotidien des directions communication, agences conseil et services RP.<\/p>\n

Market challenges and career opportunities<\/h3>\n

The communication function has become strategic: transparency demanded by stakeholders, ongoing reputation management, proliferation of digital channels, increasing CSR expectations. African companies, banks, telecoms, NGOs, public institutions, and large international NGOs are actively recruiting communication officers trained in both PR fundamentals and new media.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Year 1 \u2014 Marketing and Communication Fundamentals.<\/strong> Fundamental marketing, communication theories, audience behavior, written and oral communication, descriptive statistics, professional office skills, and digital culture.<\/p>\n

Year 2 \u2014 Deepening Communication.<\/strong> Visual identity and graphic charter, internal communication, press relations and media training, event communication, social media management, design with Canva and Figma, emailing, professional English.<\/p>\n

Ann\u00e9e 3 \u2014 Sp\u00e9cialisation communication d’entreprise.<\/strong> Brand management et strat\u00e9gie de marque, communication de crise, communication corporate et RSE, contenu de marque et brand journalism, gestion d’agence et budget de communication, analyse de r\u00e9putation en ligne, IA g\u00e9n\u00e9rative pour la communication. Le cursus se conclut par un m\u00e9moire professionnel encadr\u00e9, soutenu oralement en visioconf\u00e9rence devant un jury acad\u00e9mique.<\/p>\n

Career opportunities<\/h3>\n

Charg\u00e9 de communication, brand manager junior, attach\u00e9 de presse, community manager, charg\u00e9 de communication interne, charg\u00e9 d’\u00e9v\u00e9nementiel, account manager en agence de communication. Poursuite en Master Communication, Master Brand Management ou MBA Communication.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA is designed to meet the needs of working professionals (80% of our audience). Platform accessible 24\/7, flexible schedules, recorded virtual classes, personalized support. Ideal for junior communication officers, press officers, and community managers looking to structure their skills.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le Bachelor of Science (BSc) en Communication d’Entreprise & Brand Management d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des communicants polyvalents capables de piloter l’image d’une marque, d’une institution ou d’une ONG. 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