{"id":124901,"date":"2026-05-10T02:17:51","date_gmt":"2026-05-10T01:17:51","guid":{"rendered":"https:\/\/univga.org\/courses\/bachelor-of-science-en-communication-digitale-3\/"},"modified":"2026-05-10T02:17:51","modified_gmt":"2026-05-10T01:17:51","slug":"bachelor-of-science-in-digital-communication-3","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/bachelor-of-science-en-communication-digitale-3\/","title":{"rendered":"Bachelor of Science (BSc) in Digital Communication"},"content":{"rendered":"
\n

Le Bachelor of Science (BSc) en Marketing Digital & E-Commerce d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des profils polyvalents capables de piloter la pr\u00e9sence digitale d’une marque, d’un commerce ou d’une institution. Le programme couvre l’ensemble des leviers du marketing en ligne, de la cr\u00e9ation de contenu \u00e0 l’analyse de performance, en passant par l’acquisition payante, le SEO, les r\u00e9seaux sociaux et l’e-commerce.<\/p>\n

Designed to meet the explosion in demand for digital skills in Africa and internationally, this training is delivered 100% online. It combines classic marketing fundamentals (market research, segmentation, marketing mix) with modern digital expertise: technical and editorial SEO, Google Ads, Meta Ads, automation, omnichannel e-commerce, and the use of generative AI tools for marketing.<\/p>\n

Market challenges and career opportunities<\/h3>\n

The digitalization of organizations has accelerated across all sectors: commerce, banking, telecommunications, NGOs, administrations. African companies are investing heavily in their digital presence, social media, and e-commerce. Profiles that master both marketing fundamentals and modern digital tools are rare and highly sought after, both in agencies and internally. Starting salaries often exceed those of equivalent junior technical profiles.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Year 1 \u2014 Marketing and Economic Fundamentals.<\/strong> Fundamental marketing (4P, segmentation, positioning), introduction to business economics, consumer behavior, descriptive statistics, written and oral communication, professional office software (Excel, Word, PowerPoint), and digital culture (web, navigation, social media).<\/p>\n

Year 2 \u2014 Digital Deepening.<\/strong> Content strategy and copywriting, fundamental SEO (natural referencing), fundamentals of SEA (Google Ads), social media management, design and visual identity (Canva, Figma introduction), emailing and marketing automation, web analytics (Google Analytics 4), and marketing English.<\/p>\n

Year 3 \u2014 Digital Specialization and E-Commerce.<\/strong> Advanced SEO and editorial strategy, programmatic advertising and Meta Ads, e-commerce (Shopify, WooCommerce, marketplaces), CRM and customer loyalty, growth hacking and acquisition, generative AI for marketing (ChatGPT, Midjourney, Claude), management of 360\u00b0 campaigns and performance dashboards. The program concludes with a supervised professional thesis, defended orally via videoconference before an academic jury.<\/p>\n

Career opportunities<\/h3>\n

Digital marketing officer, community manager, content manager, junior traffic manager (SEO\/SEA), e-commerce manager of a SME, social media campaign officer, junior growth hacker, web marketing officer in an agency or internally. Continuation to Master's in Digital Marketing, Master's in Communication, or MBA in Digital Marketing.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA is designed to meet the needs of working professionals (80% of our audience). Platform accessible 24\/7, flexible schedules, recorded virtual classes, personalized support. Ideal for salespeople, communicators, graphic designers, and entrepreneurs wishing to add structured digital expertise.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le Bachelor of Science (BSc) en Marketing Digital & E-Commerce d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des profils polyvalents capables de piloter la pr\u00e9sence digitale d’une marque, d’un commerce ou d’une institution. 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