{"id":126652,"date":"2026-05-10T02:18:53","date_gmt":"2026-05-10T01:18:53","guid":{"rendered":"https:\/\/univga.org\/courses\/bachelor-of-science-en-community-management-reseaux-sociaux\/"},"modified":"2026-05-10T02:18:53","modified_gmt":"2026-05-10T01:18:53","slug":"bachelor-of-science-in-community-management-social-networks","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/bachelor-of-science-en-community-management-reseaux-sociaux\/","title":{"rendered":"Bachelor of Science (BSc) in Community Management & Social Media"},"content":{"rendered":"
\n

Le Bachelor of Science (BSc) en Community Management & R\u00e9seaux Sociaux d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des community managers, social media managers, content creators, charg\u00e9s d’influence marketing et charg\u00e9s de e-r\u00e9putation capables d’intervenir en agence digitale, en entreprise (marques, banques, t\u00e9l\u00e9coms, assurances), en ONG, en organisation politique ou en freelance.<\/p>\n

Con\u00e7ue pour r\u00e9pondre \u00e0 l’explosion des r\u00e9seaux sociaux en Afrique francophone (200+ millions d’utilisateurs Facebook, 100+ millions TikTok, croissance LinkedIn) et \u00e0 la professionnalisation du m\u00e9tier de community manager, cette formation est dispens\u00e9e \u00e0 100% en ligne. Elle combine la rigueur d’une formation universitaire en communication digitale et l’op\u00e9rationnalit\u00e9 d’un poste op\u00e9rationnel.<\/p>\n

Market challenges and career opportunities<\/h3>\n

Le digital repr\u00e9sente plus de 30% des budgets de communication des grandes marques africaines. Le m\u00e9tier de community manager est devenu un poste strat\u00e9gique. Banques, t\u00e9l\u00e9coms, assurances, marques de grande consommation, e-commerce, ONG, partis politiques, agences digitales (et freelances) recrutent en permanence. Les r\u00e9mun\u00e9rations progressent rapidement avec l’exp\u00e9rience et la sp\u00e9cialisation.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Year 1 \u2014 Fundamentals of communication and digital culture.<\/strong> Histoire et th\u00e9ories de la communication, sociologie des publics et des m\u00e9dias sociaux, \u00e9criture web et copywriting, s\u00e9miologie de l’image, marketing digital de base, anglais marketing, design graphique de base (Canva, Photoshop), bureautique avanc\u00e9e.<\/p>\n

Year 2 \u2014 Social media strategy and content creation.<\/strong> Social media strategy (objectives, editorial line, calendar), Meta (Facebook, Instagram) \u2014 algorithms, formats, pages and profiles, TikTok and short platform culture, LinkedIn and B2B social selling, X\/Twitter, Threads, Bluesky, YouTube and long formats, advanced graphic content creation (Canva Pro, Photoshop, Figma), video content (Premiere Rush, CapCut, mobile editing).<\/p>\n

Year 3 \u2014 Specialization in performance, influence, and e-reputation.<\/strong> KPI and analytics (Meta Insights, TikTok Analytics, Brandwatch, Mention), social media advertising (Meta Ads Manager, TikTok Ads, LinkedIn Ads, Google Ads), influence marketing (sourcing, contracts, ROI measurement), crisis management and e-reputation (bad buzz, fake news, moderation), social listening and competitive monitoring, generative AI for content (ChatGPT, Midjourney, ElevenLabs, Sora), digital entrepreneurship and freelancing. The program concludes with a supervised professional thesis, presented orally via videoconference before an academic jury.<\/p>\n

Career opportunities<\/h3>\n

Community manager en entreprise, agence ou ONG, social media manager, content creator, charg\u00e9 d’influence marketing, charg\u00e9 de e-r\u00e9putation, social media advertiser (Meta Ads, TikTok Ads), creative strategist, freelance social media. Poursuite en Master Marketing Digital, Master Communication ou MBA Digital.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA is designed to meet the needs of working professionals (80% of our audience). Platform accessible 24\/7, flexible schedules, recorded virtual classes, personalized support. Ideal for self-taught community managers, content creators, freelancers, communication officers, and marketing collaborators looking to validate a degree and structure their practice.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Le Bachelor of Science (BSc) en Community Management & R\u00e9seaux Sociaux d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des community managers, social media managers, content creators, charg\u00e9s d’influence marketing et charg\u00e9s de e-r\u00e9putation capables d’intervenir en agence digitale, en entreprise (marques, banques, t\u00e9l\u00e9coms, assurances), en ONG, en organisation politique […]<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1887],"course-tag":[],"class_list":["post-126652","courses","type-courses","status-publish","hentry","course-category-departement-info-communication"],"yoast_head":"\nBachelor of Science (BSc) en Community Management & R\u00e9seaux Sociaux - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/bachelor-of-science-in-community-management-social-networks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bachelor of Science (BSc) en Community Management & R\u00e9seaux Sociaux\" \/>\n<meta property=\"og:description\" content=\"Le Bachelor of Science (BSc) en Community Management & R\u00e9seaux Sociaux d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des community managers, social media managers, content creators, charg\u00e9s d’influence marketing et charg\u00e9s de e-r\u00e9putation capables d’intervenir en agence digitale, en entreprise (marques, banques, t\u00e9l\u00e9coms, assurances), en ONG, en organisation politique […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/bachelor-of-science-in-community-management-social-networks\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-community-management-reseaux-sociaux\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/bachelor-of-science-en-community-management-reseaux-sociaux\\\/\",\"name\":\"Bachelor of Science (BSc) en Community Management & R\u00e9seaux Sociaux - 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