{"id":128054,"date":"2026-05-10T02:20:15","date_gmt":"2026-05-10T01:20:15","guid":{"rendered":"https:\/\/univga.org\/courses\/master-of-science-en-marketing-digital-2\/"},"modified":"2026-05-10T02:20:15","modified_gmt":"2026-05-10T01:20:15","slug":"master-of-science-en-marketing-digital-2","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-of-science-en-marketing-digital-2\/","title":{"rendered":"Master of Science (MSc) in Digital Marketing"},"content":{"rendered":"<p>Ce Master of Science (MSc) forme des experts du marketing digital centr\u00e9s sur le Data Marketing et la gestion de la relation client digitale, adapt\u00e9s au contexte CEMAC\/Gabon et int\u00e9grant les implications OHADA\/SYSCOHADA lorsque pertinent. Le parcours articule savoirs th\u00e9oriques et comp\u00e9tences op\u00e9rationnelles autour des <strong>Digital marketing, Data analytics, Digital CRM, Customer Journey, SEO\/SEA, UX\/UI, Marketing automation, Data governance and protection.<\/strong>. It follows the LMD logic: L1\/L2 for fundamentals, L3 for specialization, Master for strategic management, governance, and decision-making vision. Pedagogy: 100% online, asynchronous, written courses supported by PDF materials and practical case studies accessible 24\/7, promoting autonomous learning and professional application. Target audience: holders of Bac+3 aiming for a role as a digital or data-driven project manager.<\/p>\n<p>D\u00e9bouch\u00e9s : postes de Responsable CRM, Data Marketing Manager, Chef de projet digital, Responsable acquisition et fid\u00e9lisation, Consultant en transformation digitale ou Directeur marketing digital en PME\/entreprises r\u00e9gionales; \u00e9volution possible vers des fonctions de direction marketing, directeur de la relation client ou consultant strat\u00e9gique. Le dipl\u00f4me d\u00e9livre un niveau Bac+5, Cycle Master of Science (MSc) (M1 &amp; M2) sur 16 mois, totalisant 60 ECTS. Le r\u00e9f\u00e9rentiel p\u00e9dagogique int\u00e8gre contraintes juridiques et comptables locales (OHADA\/SYSCOHADA) et vise la capacit\u00e9 \u00e0 piloter la performance commerciale digitale, \u00e0 gouverner les donn\u00e9es clients et \u00e0 \u00e9laborer la strat\u00e9gie marketing multicanale au niveau strat\u00e9gique et op\u00e9rationnel.<\/p>","protected":false},"excerpt":{"rendered":"<p>Ce Master of Science (MSc) forme des experts du marketing digital centr\u00e9s sur le Data Marketing et la gestion de la relation client digitale, adapt\u00e9s au contexte CEMAC\/Gabon et int\u00e9grant les implications OHADA\/SYSCOHADA lorsque pertinent. Le parcours articule savoirs th\u00e9oriques et comp\u00e9tences op\u00e9rationnelles autour des Marketing digital, Data analytics, CRM digital, Parcours client (Customer Journey), [&hellip;]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-128054","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Master of Science (MSc) en Marketing Digital - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/master-of-science-en-marketing-digital-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master of Science (MSc) en Marketing Digital\" \/>\n<meta property=\"og:description\" content=\"Ce Master of Science (MSc) forme des experts du marketing digital centr\u00e9s sur le Data Marketing et la gestion de la relation client digitale, adapt\u00e9s au contexte CEMAC\/Gabon et int\u00e9grant les implications OHADA\/SYSCOHADA lorsque pertinent. 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