{"id":128106,"date":"2026-05-10T02:20:18","date_gmt":"2026-05-10T01:20:18","guid":{"rendered":"https:\/\/univga.org\/courses\/master-of-science-en-marketing-et-communication\/"},"modified":"2026-05-10T02:20:18","modified_gmt":"2026-05-10T01:20:18","slug":"master-of-science-in-marketing-and-communication","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-of-science-en-marketing-et-communication\/","title":{"rendered":"Master of Science (MSc) in Marketing and Communications"},"content":{"rendered":"<p>Le Master of Science (MSc) Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des organisations dans le contexte CEMAC\/Gabon, en int\u00e9grant les r\u00e9f\u00e9rentiels OHADA\/SYSCOHADA et les contraintes r\u00e9glementaires r\u00e9gionales. Le parcours s&rsquo;inscrit dans une logique p\u00e9dagogique L1-L2 = fondamentaux, L3 = sp\u00e9cialisation, Master = pilotage strat\u00e9gique. Le cursus traite l&rsquo;analyse des march\u00e9s africains, la gestion de marque, la communication digitale, le marketing strat\u00e9gique et l&rsquo;\u00e9thique. <strong>Key subjects: Marketing strategy, Corporate communication, Brand management, Digital marketing, Market studies, OHADA law, Crisis management, Performance management.<\/strong>. The pedagogy is 100% online, asynchronous: written courses, PDF materials, and local case studies, with 24\/7 access. Audience: holders of a Bac+3 aiming for governance, management, and marketing leadership positions.<\/p>\n<p>Ce Master of Science (MSc) (M1+M2) se r\u00e9alise sur 16 mois et d\u00e9livre un dipl\u00f4me de niveau Bac+5 certifi\u00e9 pour 60 ECTS, ax\u00e9 sur le pilotage strat\u00e9gique, la gouvernance et la vision manag\u00e9riale. D\u00e9bouch\u00e9s : directeur marketing, chef de projet communication, brand manager, consultant en strat\u00e9gie, responsable e-marketing, charg\u00e9 des relations institutionnelles ou cr\u00e9ateur d&rsquo;entreprise dans le secteur commercial et des services. \u00c9volution vers des postes de top management, direction g\u00e9n\u00e9rale ou conseil strat\u00e9gique. Les modalit\u00e9s d&rsquo;\u00e9valuation combinent \u00e9tudes de cas OHADA, projets appliqu\u00e9s, \u00e9preuves \u00e9crites et m\u00e9moire professionnel, afin d&rsquo;assurer une employabilit\u00e9 rapide et une ad\u00e9quation aux r\u00e9alit\u00e9s r\u00e9glementaires et \u00e9conomiques du Gabon et de la zone CEMAC.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le Master of Science (MSc) Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des organisations dans le contexte CEMAC\/Gabon, en int\u00e9grant les r\u00e9f\u00e9rentiels OHADA\/SYSCOHADA et les contraintes r\u00e9glementaires r\u00e9gionales. Le parcours s&rsquo;inscrit dans une logique p\u00e9dagogique L1-L2 = fondamentaux, L3 = sp\u00e9cialisation, Master = pilotage strat\u00e9gique. Le [&hellip;]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-128106","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Master of Science (MSc) en Marketing et Communication - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/master-of-science-in-marketing-and-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master of Science (MSc) en Marketing et Communication\" \/>\n<meta property=\"og:description\" content=\"Le Master of Science (MSc) Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des organisations dans le contexte CEMAC\/Gabon, en int\u00e9grant les r\u00e9f\u00e9rentiels OHADA\/SYSCOHADA et les contraintes r\u00e9glementaires r\u00e9gionales. 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