{"id":128106,"date":"2026-05-10T02:20:18","date_gmt":"2026-05-10T01:20:18","guid":{"rendered":"https:\/\/univga.org\/courses\/master-of-science-en-marketing-et-communication\/"},"modified":"2026-05-10T02:20:18","modified_gmt":"2026-05-10T01:20:18","slug":"master-of-science-in-marketing-and-communication","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-of-science-en-marketing-et-communication\/","title":{"rendered":"Master of Science (MSc) in Marketing and Communications"},"content":{"rendered":"<p>The Master of Science (MSc) in Marketing and Communication prepares executives capable of defining and driving the marketing and communication strategy of organizations in the CEMAC\/Gabon context, integrating OHADA\/SYSCOHADA standards and regional regulatory constraints. The program follows a pedagogical logic L1-L2 = fundamentals, L3 = specialization, Master's = strategic management. The curriculum addresses the analysis of African markets, brand management, digital communication, strategic marketing, and ethics. <strong>Key subjects: Marketing strategy, Corporate communication, Brand management, Digital marketing, Market studies, OHADA law, Crisis management, Performance management.<\/strong>. The pedagogy is 100% online, asynchronous: written courses, PDF materials, and local case studies, with 24\/7 access. Audience: holders of a Bac+3 aiming for governance, management, and marketing leadership positions.<\/p>\n<p>This Master of Science (MSc) (M1+M2) is completed over 16 months and awards a Bac+5 certified diploma for 60 ECTS, focused on strategic management, governance, and managerial vision. Career opportunities: marketing director, communication project manager, brand manager, strategy consultant, e-marketing manager, institutional relations officer, or entrepreneur in the commercial and services sector. Progression to top management positions, general management, or strategic consulting. Evaluation methods combine OHADA case studies, applied projects, written exams, and a professional thesis to ensure rapid employability and alignment with the regulatory and economic realities of Gabon and the CEMAC zone.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le Master of Science (MSc) Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des organisations dans le contexte CEMAC\/Gabon, en int\u00e9grant les r\u00e9f\u00e9rentiels OHADA\/SYSCOHADA et les contraintes r\u00e9glementaires r\u00e9gionales. Le parcours s&rsquo;inscrit dans une logique p\u00e9dagogique L1-L2 = fondamentaux, L3 = sp\u00e9cialisation, Master = pilotage strat\u00e9gique. Le [&hellip;]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-128106","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Master of Science (MSc) en Marketing et Communication - Online Course - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"Le Master of Science (MSc) Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/master-of-science-in-marketing-and-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master of Science (MSc) en Marketing et Communication\" \/>\n<meta property=\"og:description\" content=\"Le Master of Science (MSc) Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/master-of-science-in-marketing-and-communication\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-of-science-en-marketing-et-communication\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-of-science-en-marketing-et-communication\\\/\",\"name\":\"Master of Science (MSc) en Marketing et Communication - 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