{"id":128158,"date":"2026-05-10T02:20:20","date_gmt":"2026-05-10T01:20:20","guid":{"rendered":"https:\/\/univga.org\/courses\/master-of-science-en-marketing-et-communication-2\/"},"modified":"2026-05-10T02:20:20","modified_gmt":"2026-05-10T01:20:20","slug":"master-of-science-in-marketing-and-communication-2","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-of-science-en-marketing-et-communication-2\/","title":{"rendered":"Master of Science (MSc) in Marketing and Communications"},"content":{"rendered":"<p>Professional program in relational marketing and client communication for the CEMAC\/Gabon context, focused on mastering the strategic, legal, and operational challenges of the digital client. The teachings cover <strong>relationship marketing strategy, CRM &amp; client data, loyalty, multichannel communication, customer experience (CX), analytics &amp; ROI measurement, digital marketing, OHADA\/SYSCOHADA regulations.<\/strong>. P\u00e9dagogie 100% en ligne asynchrone : cours \u00e9crits, supports PDF, \u00e9tudes de cas appliqu\u00e9es au contexte africain, \u00e9valuations continues et projet professionnel, accessibles 24h\/24. Public vis\u00e9 : titulaires d&rsquo;un Bac+3 souhaitant acc\u00e9der \u00e0 des fonctions de pilotage marketing et communication.<\/p>\n<p>Career opportunities: Relationship Marketing Manager, CRM Manager, Loyalty Manager, Customer Communication Manager, Digital Project Manager, Customer Marketing Consultant, or entrepreneur in the commerce, finance, telecoms, and public services sectors in the OHADA\/CEMAC zone. Progression to governance roles, marketing management, or strategic customer relationship management. Training leading to a Bac+5 level diploma (Master of Science (MSc)) with 60 ECTS, designed to develop strategic management capacity, regulatory compliance, and data-driven decision-making.<\/p>","protected":false},"excerpt":{"rendered":"<p>Programme professionnalisant en marketing relationnel et communication client pour le contexte CEMAC\/Gabon, ax\u00e9 sur la ma\u00eetrise des enjeux strat\u00e9giques, juridiques et op\u00e9rationnels du client num\u00e9rique. Les enseignements couvrent strat\u00e9gie de marketing relationnel, CRM &amp; data client, fid\u00e9lisation, communication multicanale, exp\u00e9rience client (CX), analytics &amp; mesure ROI, marketing digital, r\u00e9glementation OHADA\/SYSCOHADA. P\u00e9dagogie 100% en ligne asynchrone [&hellip;]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-128158","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Master of Science (MSc) en Marketing et Communication - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/master-of-science-in-marketing-and-communication-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Master of Science (MSc) en Marketing et Communication\" \/>\n<meta property=\"og:description\" content=\"Programme professionnalisant en marketing relationnel et communication client pour le contexte CEMAC\/Gabon, ax\u00e9 sur la ma\u00eetrise des enjeux strat\u00e9giques, juridiques et op\u00e9rationnels du client num\u00e9rique. 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