{"id":153603,"date":"2026-07-12T12:56:23","date_gmt":"2026-07-12T11:56:23","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/"},"modified":"2026-07-12T12:56:23","modified_gmt":"2026-07-12T11:56:23","slug":"professional-certificate-in-strategic-communication-and-sports-media-relations-communication-sports-media","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/","title":{"rendered":"Professional Certificate in Strategic Communication and Sports Media Relations \u2014 Communication &#038; Sports Media"},"content":{"rendered":"<p>In a rapidly accelerating African sports market, communication has become a strategic lever at the heart of <strong>Marketing &amp; Business<\/strong>. Professional clubs, federations, leagues, academies, organizers of the CAN\/CHAN, and eSports stakeholders must enhance their visibility, monetize their audiences, and secure partnerships. The rise of digital platforms and media competition requires sharp skills in <strong>press relations<\/strong>, content production, and image management. Challenges such as covering continental competitions, narrating local talents, and activating sponsors demand profiles that are immediately operational, capable of aligning sports objectives with brand performance. Internationally, the demand for professionals trained in African realities is growing, particularly in Francophone markets. This certificate responds to this dynamic by offering a directly actionable pathway to structure strategies, manage media, and deliver tangible results.<\/p>\n<p>The UNIVGA method is based on <strong>100% Online<\/strong>, asynchronous and flexible learning (5\u20138 hours\/week), combining videos, methodological capsules, ready-to-use templates, and pedagogical support. You will work on real case studies from clubs and federations in Gabon, Cameroon, C\u00f4te d'Ivoire, Senegal, Morocco, and Nigeria, as well as on continental events. Practical projects include designing a <strong>communication\/PR plan<\/strong>, preparing a media kit, multi-platform editorial planning, and managing a crisis simulation. The curriculum is aligned with the <strong>Communication \/ PR<\/strong> framework and relies on accessible digital tools (analytical dashboards, monitoring tools, mobile production). Assessments focus on operational performance and the quality of deliverables. Upon completion, you will receive a <strong>Professional Certificate UNIVGA<\/strong> certificate of immediately deployable skills.<\/p>\n<p>At the end of the training, you will be ready to contribute to the recruitment and communication performance of <strong>professional clubs<\/strong>, <strong>federations<\/strong>, <strong>leagues<\/strong>, sports marketing agencies, event organizers, and <strong>media<\/strong>. You will know how to orchestrate media relations, build an engaging social presence, produce content tailored to African and international audiences, protect the e-reputation of organizations, and manage <strong>crisis communication.<\/strong>The program also prepares you for<strong>to create or structure a club, an academy, or an agency. The<\/strong> (consulting, content agencies, digital production), enhancing your planning, reporting, and ROI measurement capabilities. The <strong>Professional Certificate UNIVGA<\/strong> concretely enhances your CV and legitimizes your expertise with decision-makers in sports, in Africa and beyond, certifying an operational mastery of the Communication \/ PR standards applied to the field.<\/p>","protected":false},"excerpt":{"rendered":"<p>Master strategy, press relations, and social media applied to African sports. Aligned with the Communication \/ PR standard, this UNIVGA certificate makes you immediately operational to manage image, content, crises, and events within clubs, federations, and agencies.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2015,2014],"course-tag":[],"class_list":["post-153603","courses","type-courses","status-publish","hentry","course-category-departement-sport-management-sportif","course-category-ecole-sport-management-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication &amp; M\u00e9dias du Sport - UNIVGA<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez strat\u00e9gie, relations presse et m\u00e9dias sociaux appliqu\u00e9s au sport africain. Align\u00e9 sur le standard Communication \/ RP, ce certificat UNIVGA certif\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication &amp; M\u00e9dias du Sport\" \/>\n<meta property=\"og:description\" content=\"Ma\u00eetrisez strat\u00e9gie, relations presse et m\u00e9dias sociaux appliqu\u00e9s au sport africain. Align\u00e9 sur le standard Communication \/ RP, ce certificat UNIVGA certif\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\\\/\",\"name\":\"Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication & M\u00e9dias du Sport - UNIVGA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#website\"},\"datePublished\":\"2026-07-12T11:56:23+00:00\",\"description\":\"Ma\u00eetrisez strat\u00e9gie, relations presse et m\u00e9dias sociaux appliqu\u00e9s au sport africain. Align\u00e9 sur le standard Communication \\\/ RP, ce certificat UNIVGA certif\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/univga.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formations\",\"item\":\"https:\\\/\\\/univga.org\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication &#038; M\u00e9dias du Sport\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/univga.org\\\/#website\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"name\":\"GROUPE UNIVGA\",\"description\":\"Formations 100% en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/univga.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\",\"name\":\"GROUPE UNIVGA\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"width\":200,\"height\":200,\"caption\":\"GROUPE UNIVGA\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/univga1\\\/\",\"https:\\\/\\\/x.com\\\/univga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/univga1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication & M\u00e9dias du Sport - UNIVGA","description":"Ma\u00eetrisez strat\u00e9gie, relations presse et m\u00e9dias sociaux appliqu\u00e9s au sport africain. Align\u00e9 sur le standard Communication \/ RP, ce certificat UNIVGA certif","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/","og_locale":"en_US","og_type":"article","og_title":"Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication & M\u00e9dias du Sport","og_description":"Ma\u00eetrisez strat\u00e9gie, relations presse et m\u00e9dias sociaux appliqu\u00e9s au sport africain. Align\u00e9 sur le standard Communication \/ RP, ce certificat UNIVGA certif","og_url":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/","og_site_name":"GROUPE UNIVGA","article_publisher":"https:\/\/facebook.com\/univga1\/","og_image":[{"width":200,"height":200,"url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@univga1","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/","url":"https:\/\/univga.org\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/","name":"Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication & M\u00e9dias du Sport - UNIVGA","isPartOf":{"@id":"https:\/\/univga.org\/#website"},"datePublished":"2026-07-12T11:56:23+00:00","description":"Ma\u00eetrisez strat\u00e9gie, relations presse et m\u00e9dias sociaux appliqu\u00e9s au sport africain. Align\u00e9 sur le standard Communication \/ RP, ce certificat UNIVGA certif","breadcrumb":{"@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/univga.org\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-communication-strategique-et-relations-medias-sportives-communication-medias-du-sport\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/univga.org\/"},{"@type":"ListItem","position":2,"name":"Formations","item":"https:\/\/univga.org\/courses\/"},{"@type":"ListItem","position":3,"name":"Certificat Professionnel en Communication Strat\u00e9gique et Relations M\u00e9dias Sportives \u2014 Communication &#038; M\u00e9dias du Sport"}]},{"@type":"WebSite","@id":"https:\/\/univga.org\/#website","url":"https:\/\/univga.org\/","name":"UNIVGA Group","description":"100% Online Training Courses","publisher":{"@id":"https:\/\/univga.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/univga.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/univga.org\/#organization","name":"UNIVGA Group","url":"https:\/\/univga.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/","url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","width":200,"height":200,"caption":"GROUPE UNIVGA"},"image":{"@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/univga1\/","https:\/\/x.com\/univga1","https:\/\/www.linkedin.com\/company\/univga1"]}]}},"_links":{"self":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses\/153603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media?parent=153603"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-category?post=153603"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-tag?post=153603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}