{"id":154557,"date":"2026-07-12T16:01:15","date_gmt":"2026-07-12T15:01:15","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-dacquisition-growth-hacking-marketing-digital\/"},"modified":"2026-07-12T16:01:15","modified_gmt":"2026-07-12T15:01:15","slug":"professional-certificate-in-acquisition-strategy-growth-hacking-digital-marketing","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-dacquisition-growth-hacking-marketing-digital\/","title":{"rendered":"Professional Certificate in Acquisition Strategy &amp; Growth Hacking \u2014 Digital Marketing"},"content":{"rendered":"<p>In a rapidly digitizing Africa, the <strong>Digital Marketing &amp; Growth Strategy<\/strong> has become a major lever for creating local and remote job opportunities. From SMEs to startups, including e-commerce and administrations, the demand for profiles capable of attracting, converting, and retaining audiences is exploding in Gabon, Cameroon, Congo, DRC, C\u00f4te d'Ivoire, Senegal, and beyond. The uses of <strong>mobile-first<\/strong>, social networks, WhatsApp Business, social commerce, and digital payments are transforming professions. This certificate prepares you to operate in local and international markets (missions <strong>remote<\/strong>, freelance, agencies), mastering acquisition, performance, and key growth indicators.<\/p>\n<p>The UNIVGA method is 100% online, <strong>asynchronous<\/strong> and accessible 24\/7, with a recommended pace of. <strong>5\u20138h\/week<\/strong>You learn by doing through concrete projects designed to build a <strong>portfolio<\/strong> professional (conversion-oriented landing pages, Meta\/Google\/TikTok Ads campaigns, emailing\/automation, KPI dashboards). The courses rely on <strong>market tools<\/strong> (GA4\/Matomo, Looker Studio, Brevo\/Mailchimp, Meta Business Suite, WhatsApp Business, Make\/Zapier) and strictly align with the framework of <strong>Digital Marketing \/ Best practices<\/strong> (AARRR frameworks, UTM, CRO, segmentation). The situational exercises are contextualized to African realities (data costs, mobile, payment methods, languages), with pedagogical support and targeted feedback to anchor the UNIVGA certifying skills.<\/p>\n<p>By the end, you will be ready to join a <strong>agency<\/strong> or a <strong>startup<\/strong>, boost the visibility of a <strong>SME<\/strong>, work in <strong>freelance<\/strong> on international platforms, or even launch your own digital activity. You will know how to develop and execute a <strong>digital marketing plan<\/strong>, manage profitable campaigns, optimize a <strong>conversion funnel<\/strong> , and measure the impact through <strong>KPI<\/strong>. The <strong>Professional Certificate UNIVGA<\/strong> concretely enhances your profile in a CV and portfolio through measurable results (traffic, leads, sales, retention) and real cases. It is a direct pathway to employability and the sustainable growth of the organizations you will support.<\/p>","protected":false},"excerpt":{"rendered":"<p>Become operational in 3 months to secure a job or freelance assignments in digital marketing. Aligned with the Digital Marketing \/ Best practices standard, this UNIVGA certificate validates immediately applicable skills for acquisition and growth.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2019,2018],"course-tag":[],"class_list":["post-154557","courses","type-courses","status-publish","hentry","course-category-departement-numerique-transformation-digitale","course-category-ecole-numerique-digital-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gie d\u2019Acquisition &amp; Growth Hacking \u2014 Marketing Digital - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en 3 mois pour d\u00e9crocher un emploi ou des missions freelance en marketing digital. 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