{"id":154579,"date":"2026-07-12T16:03:05","date_gmt":"2026-07-12T15:03:05","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-publicite-en-ligne-meta-ads-google-ads-publicite-sur-les-reseaux-sociaux\/"},"modified":"2026-07-12T16:03:05","modified_gmt":"2026-07-12T15:03:05","slug":"professional-certificate-in-online-advertising-meta-ads-google-ads-social-media-advertising","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-publicite-en-ligne-meta-ads-google-ads-publicite-sur-les-reseaux-sociaux\/","title":{"rendered":"Professional Certificate in Online Advertising (Meta Ads &#038; Google Ads) \u2014 Social Media Advertising"},"content":{"rendered":"<p>At the heart of the rapidly accelerating African digital economy, the ability to create and manage effective advertising campaigns has become a strategic lever of <strong>Digital Marketing &amp; Growth<\/strong>Whether it's boosting a Gabonese SME, opening markets in Senegal, or serving clients remotely from Cameroon, mastering <strong>Meta Ads and Google Ads<\/strong> allows for customer acquisition at controlled costs, analyzing profitability, and scaling. Local and international companies are looking for talents capable of transforming media budgets into concrete results: qualified traffic, leads, sales, and ROAS. This Certificate is aimed at operational profiles focused on impact, capable of working on multi-country projects, in French, and operating in agencies, startups, or freelance in the global market.<\/p>\n<p>The UNIVGA method is <strong>100% online, asynchronous<\/strong>, with a recommended pace of 5 to 8 hours per week. You progress through <strong>practical projects<\/strong> real African case studies, building a <strong>portfolio<\/strong> demonstrating your skills: account structuring, conversion setup, campaign launch, optimization, and reporting. You work with the <strong>professional tools<\/strong> of the industry: Ads Manager (Meta), Google Ads, GA4, Google Tag Manager, Looker Studio, and creative solutions. The content is <strong>aligned with the official Meta \/ Google Ads framework<\/strong> (terminology, best practices, compliance, KPIs) to ensure immediate employability and international transferability of skills. The <strong>Professional Certificate UNIVGA<\/strong> ensures rigorous assessment and a pedagogical quality focused on results.<\/p>\n<p>At the end, you will be ready to contribute as a <strong>Paid Social Specialist<\/strong>, <strong>Performance Marketer<\/strong> or <strong>Traffic Manager<\/strong> in an agency, a startup, or an SME, to carry out assignments on <strong>international freelancing platforms<\/strong>, to launch your own digital activity or to accelerate the digitalization of local businesses. You will learn to define business objectives, design campaigns, iterate on creations, manage budgets and <strong>optimize the ROAS<\/strong> with clear dashboards. The <strong>Professional Certificate UNIVGA<\/strong> enhances your profile on a CV, portfolio, and LinkedIn, certifying a concrete mastery of Meta \/ Google Ads standards and an ability to deliver measurable results, both locally and internationally.<\/p>","protected":false},"excerpt":{"rendered":"<p>Train in Meta and Google Ads campaigns to secure freelance missions and positions in digital marketing. Aligned with Meta\/Google Ads standards, this UNIVGA certificate teaches you to launch, track, and optimize profitable ads.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2019,2018],"course-tag":[],"class_list":["post-154579","courses","type-courses","status-publish","hentry","course-category-departement-numerique-transformation-digitale","course-category-ecole-numerique-digital-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Publicit\u00e9 en Ligne (Meta Ads &amp; Google Ads) \u2014 Publicit\u00e9 sur les R\u00e9seaux Sociaux - UNIVGA<\/title>\n<meta name=\"description\" content=\"Formez-vous aux campagnes Meta et Google Ads pour d\u00e9crocher des missions freelance et des postes en marketing digital. 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