{"id":154601,"date":"2026-07-12T16:04:55","date_gmt":"2026-07-12T15:04:55","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-acquisition-organique-payante-referencement-seo-sea\/"},"modified":"2026-07-12T16:04:55","modified_gmt":"2026-07-12T15:04:55","slug":"professional-certificate-in-organic-paid-acquisition-seo-sea","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-acquisition-organique-payante-referencement-seo-sea\/","title":{"rendered":"Professional Certificate in Organic &amp; Paid Acquisition \u2014 SEO &amp; SEA"},"content":{"rendered":"<p>At the heart of the rapidly accelerating African digital economy, search engine optimization is a strategic lever to make products, services, and administrations visible. From local SMEs to regional startups aimed at international markets, the demand for profiles capable of generating qualified and measurable traffic is exploding. <strong>SEO (natural referencing)<\/strong> builds sustainable assets, while <strong>SEA (paid referencing)<\/strong> allows for quick activation of acquisition. This UNIVGA Professional Certificate meets the needs of the African digital market (Gabon, Cameroon, Congo, DRC, C\u00f4te d'Ivoire, Senegal, etc.) and the opportunities for remote work for clients worldwide, focusing on performance and employability.<\/p>\n<p>Our method <strong>UNIVGA 100% online and asynchronous<\/strong> adapts to your pace (5\u20138h\/week). You learn by doing with <strong>concrete projects<\/strong> (audits, on-page optimizations, Google Ads campaigns, dashboards) and build a <strong>Become an operational front-end developer in 3 months: HTML, CSS, JavaScript, React. UNIVGA certified training aligned with W3C\/Web Standards. Build a professional portfolio and secure freelance missions or a junior position in the African and international market.<\/strong> valuable portfolio. The activities rely on industry tools (Google Search Console, GA4, Looker Studio, Google Ads, Screaming Frog, PageSpeed Insights, Ahrefs\/alternatives) and are <strong>aligned with the SEO \/ Search Engines framework<\/strong>. Each module includes real cases contextualized to the African market (mobile-first, connectivity, multi-country) and current best practices (E-E-A-T, Core Web Vitals, ethical netlinking). The pedagogical support and rigorous evaluation ensure certifying quality. <strong>UNIVGA<\/strong>.<\/p>\n<p>At the end, you will be ready to hold a position in <strong>digital agency or start-up<\/strong>, to work in <strong>freelance<\/strong> on international platforms, to <strong>launch your own activity<\/strong> (blog, e-commerce, services), or to manage the <strong>digitalization<\/strong> local organizations. You will know how to audit, prioritize, execute and measure the impact of SEO\/SEA, communicate with developers and decision-makers, and defend your recommendations with clear KPIs. The <strong>UNIVGA Professional Certificate \u2014 SEO &amp; SEA<\/strong> enhances your CV and portfolio with tangible deliverables (technical audit, keyword plan, optimized pages, Ads campaign, dashboards), certifying an operational mastery immediately deployable in local and international markets.<\/p>","protected":false},"excerpt":{"rendered":"<p>Train for 3 months to become operational in SEO and SEA, ready to work freelance or in a company. 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