{"id":154645,"date":"2026-07-12T16:07:49","date_gmt":"2026-07-12T15:07:49","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-editoriale-seo-pages-de-vente-content-marketing-copywriting\/"},"modified":"2026-07-12T16:07:49","modified_gmt":"2026-07-12T15:07:49","slug":"professional-certificate-in-editorial-strategy-seo-sales-pages-content-marketing-copywriting","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-editoriale-seo-pages-de-vente-content-marketing-copywriting\/","title":{"rendered":"Professional Certificate in Editorial Strategy, SEO & Sales Pages \u2014 Content Marketing & Copywriting"},"content":{"rendered":"

Driven by the rapid growth of digital in Africa, high-value content creation is becoming a major growth lever for startups, SMEs, administrations, and NGOs. Brands need clear editorial strategies, SEO articles that attract qualified traffic, effective sales pages, and messages tailored to social networks to convert. In this context, skills in Digital Marketing & Growth<\/strong> and copywriting are particularly sought after in local and international markets, both in-person and remotely. The professional capable of combining strategy, web writing, persuasion, and performance measurement quickly finds opportunities as an employee, consultant, or remote freelancer.<\/p>\n

The method UNIVGA<\/strong> is 100% online, asynchronous, accessible 24\/7, with educational support. In 5 to 8 hours per week, you progress through concrete projects aligned with the framework. Content marketing \/ Copywriting<\/strong> : content audit, editorial calendar, SEO articles, landing pages, newsletters, social assets, and dashboards. You practice on professional industry tools (Google Docs, Notion, Trello, WordPress, Search Console, GA4, Looker Studio, Mailchimp\/Brevo, Canva) and build a verifiable portfolio. Each module transforms concepts into actionable deliverables, with checklists and reusable workflows. The certifying quality UNIVGA<\/strong> ensures a rigorous pedagogy, results-oriented, and adapted to the operational realities of the African and international market.<\/p>\n

At the end of the course, you will be ready to join an agency, a startup, or a product marketing team, to launch a freelance activity on platforms like Malt, Upwork<\/strong> or Fiverr, or to develop your own media and offers (newsletters, training, content studio). You will also be able to support the digitalization of businesses by designing effective funnels and measurable content. The Professional Certificate UNIVGA<\/strong> enhances your CV and portfolio with concrete evidence of impact (editorial strategy, positioned articles, sales pages, email sequences, social assets, KPI dashboards), facilitating your employability and business proposals. You will have a common language with product, growth, and e-commerce teams, and repeatable methods to plan, produce, distribute, and optimize content that serves business objectives.<\/p>","protected":false},"excerpt":{"rendered":"

Become operational in content marketing and copywriting to secure freelance missions and digital positions. Aligned with the Content marketing \/ Copywriting standard, this 100% online UNIVGA certificate teaches you to design, write, optimize, and measure high-performing content.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2019,2018],"course-tag":[],"class_list":["post-154645","courses","type-courses","status-publish","hentry","course-category-departement-numerique-transformation-digitale","course-category-ecole-numerique-digital-univga"],"yoast_head":"\nCertificat Professionnel en Strat\u00e9gie \u00e9ditoriale, SEO & Pages de Vente \u2014 Content Marketing & Copywriting - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en content marketing et copywriting pour d\u00e9crocher des missions freelance et des postes digitaux. 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