{"id":155948,"date":"2026-07-12T17:50:23","date_gmt":"2026-07-12T16:50:23","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-marketing-operationnel-et-strategie-commerciale-marketing-pour-entrepreneurs\/"},"modified":"2026-07-12T17:50:23","modified_gmt":"2026-07-12T16:50:23","slug":"certificat-professionnel-en-marketing-operationnel-et-strategie-commerciale-marketing-pour-entrepreneurs","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-marketing-operationnel-et-strategie-commerciale-marketing-pour-entrepreneurs\/","title":{"rendered":"Certificat Professionnel en Marketing Op\u00e9rationnel et Strat\u00e9gie Commerciale \u2014 Marketing pour Entrepreneurs"},"content":{"rendered":"<p>Dans toute l\u2019Afrique, les <strong>PME\/TPE<\/strong>, coop\u00e9ratives et entrepreneurs individuels dynamisent l\u2019emploi et l\u2019innovation locale. Pour transformer une id\u00e9e en activit\u00e9 rentable et durable, le couple <strong>Marketing &amp; Vente<\/strong> constitue un levier strat\u00e9gique\u2009: comprendre les besoins r\u00e9els des clients, tester rapidement la valeur de son offre, se diff\u00e9rencier, choisir les bons canaux et piloter les r\u00e9sultats. Port\u00e9s par l\u2019essor du smartphone, du paiement mobile et des places de march\u00e9, de nouveaux d\u00e9bouch\u00e9s se cr\u00e9ent dans l\u2019agroalimentaire, les services urbains, l\u2019artisanat ou l\u2019\u00e9conomie circulaire. Ce <strong>Professional Certificate<\/strong> r\u00e9pond \u00e0 ces opportunit\u00e9s en outillant les entrepreneurs africains pour capter une demande locale et r\u00e9gionale, formaliser leur approche commerciale et acc\u00e9l\u00e9rer la croissance dans un contexte concurrentiel et r\u00e9glementaire vari\u00e9.<\/p>\n<p>The method <strong>UNIVGA<\/strong> est 100% en ligne, asynchrone et accessible 24h\/24. En 3 mois (5\u20138 h\/semaine), vous progressez par \u00e9tudes de cas r\u00e9els de PME africaines (boutique de quartier \u00e0 Libreville, atelier de couture \u00e0 Abidjan, coop\u00e9rative agricole en Afrique de l\u2019Ouest), mod\u00e8les et outils pr\u00eats \u00e0 l\u2019emploi (canevas persona, grille des 4P, budget de communication 0\u2013100\u2009000 FCFA, tableau de bord de KPI), et exercices imm\u00e9diatement applicables \u00e0 votre propre projet. Le programme est strictement align\u00e9 sur le <strong>Marketing op\u00e9rationnel<\/strong>\u2009: \u00e9tude de march\u00e9, segmentation et ciblage, positionnement et marque, mix marketing (4P), plan marketing, communication \u00e0 petit budget et mesure des actions. B\u00e9n\u00e9ficiez d\u2019un accompagnement p\u00e9dagogique et de la qualit\u00e9 d\u2019une formation certifiante UNIVGA (hors syst\u00e8me LMD\/ECTS), con\u00e7ue pour des entrepreneurs actifs.<\/p>\n<p>\u00c0 l\u2019issue, vous serez capable de cr\u00e9er et d\u00e9velopper votre entreprise, formaliser votre d\u00e9marche commerciale, renforcer votre cr\u00e9dibilit\u00e9 et acc\u00e9der plus ais\u00e9ment au financement (argumentaire, pr\u00e9visions de ventes, preuves de traction), professionnaliser votre gestion ou occuper une fonction marketing\/vente en PME. Le <strong>Professional Certificate UNIVGA<\/strong> valorise votre profil aupr\u00e8s de clients, partenaires, incubateurs et bailleurs, et peut soutenir des dossiers d\u2019appels \u00e0 projets. Vous repartirez avec un plan marketing actionnable, des outils r\u00e9utilisables et des indicateurs de pilotage adapt\u00e9s aux r\u00e9alit\u00e9s du terrain africain, en coh\u00e9rence avec le cadre <strong>OHADA<\/strong> et les pratiques locales, pour passer de l\u2019intention \u00e0 l\u2019ex\u00e9cution commerciale avec impact.<\/p>","protected":false},"excerpt":{"rendered":"<p>Con\u00e7u pour cr\u00e9er, g\u00e9rer et d\u00e9velopper une petite entreprise en Afrique, ce certificat aborde le Marketing op\u00e9rationnel appliqu\u00e9. 100% en ligne et certifiant, il outille les entrepreneurs pour \u00e9tudier leur march\u00e9, structurer l\u2019offre, communiquer \u00e0 petit budget et mesurer l\u2019impact, afin de favoriser l\u2019auto-emploi.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2025,2024],"course-tag":[],"class_list":["post-155948","courses","type-courses","status-publish","hentry","course-category-departement-entrepreneuriat-pme","course-category-ecole-entrepreneuriat-pme-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - 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