{"id":155970,"date":"2026-07-12T17:51:42","date_gmt":"2026-07-12T16:51:42","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-vente-et-negociation-commerciale-techniques-de-vente-et-negociation\/"},"modified":"2026-07-12T17:51:42","modified_gmt":"2026-07-12T16:51:42","slug":"professional-certificate-in-sales-and-commercial-negotiation-sales-techniques-and-negotiation","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-vente-et-negociation-commerciale-techniques-de-vente-et-negociation\/","title":{"rendered":"Professional Certificate in Sales and Commercial Negotiation \u2014 Sales Techniques and Negotiation"},"content":{"rendered":"<p>In the African ecosystem, where SMEs, cooperatives, and local commerce drive growth and employment, the function <strong>Marketing &amp; Sales<\/strong> is the engine of revenue and cash flow. Knowing how to prospect, conduct effective interviews, negotiate, and retain customers becomes a decisive competitive advantage in the face of margin pressures, payment cycles, and rapid digitalization. With the rise of the middle class, the growth of mobile money, social commerce via WhatsApp and Facebook, and regional integration driven by the AfCFTA, market access opportunities are accelerating. This certificate anchors concrete practices that are compliant with the African context and the framework <strong>OHADA<\/strong> to secure commitments, formalize sales, and build sustainable customer relationships in B2C as well as B2B, in distribution, services, agri-food, crafts, and digital solutions.<\/p>\n<p>The method <strong>UNIVGA<\/strong> is 100% online, asynchronous, and accessible 24\/7, with a recommended pace of. <strong>5 to 8 hours per week<\/strong>You progress through authentic case studies of African SMEs, micro-exercises applied to your own project, and ready-to-use toolkits: call and prospecting scripts, BANT and MEDDIC grids, argumentation templates, objection and concession matrices, closing checklists, dashboards, and low-cost CRM models. Each sequence is aligned with the reference framework <strong>Sales Techniques<\/strong> and aims for operational deliverables that can be immediately reused in the field. The pedagogical support combines formative feedback, thematic forums, and short multimedia resources for a flexible, practical, and certifying experience, compliant with quality standards <strong>UNIVGA<\/strong>.<\/p>\n<p>At the end of the course, you will be able to <strong>create and develop<\/strong> your business activity, your <strong>formalize<\/strong> sales processes, improve your <strong>conversion rate<\/strong> and your retention, and present credible forecasts for <strong>access financing<\/strong> to SFDs, banks, or partners. You will strengthen the professionalization of your management through simple indicators, an adapted CRM, and a team sales organization <strong>with marketing, logistics, and finance. The<\/strong> enhances your skills in the eyes of employers of SMEs\/ETIs, incubators, and funders, and legitimizes your commercial posture as a project leader, trader, or manager of micro-enterprises throughout Africa. <strong>Professional Certificate UNIVGA<\/strong> Train in sales and negotiation techniques tailored for African SMEs and micro-enterprises to create, manage, and grow your revenue. UNIVGA certification program, Sales Techniques framework, 100% online, applied to your self-employment or business project.<\/p>","protected":false},"excerpt":{"rendered":"<p>Define a value proposition and build a compelling sales argument<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2025,2024],"course-tag":[],"class_list":["post-155970","courses","type-courses","status-publish","hentry","course-category-departement-entrepreneuriat-pme","course-category-ecole-entrepreneuriat-pme-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Vente et N\u00e9gociation Commerciale \u2014 Techniques de Vente et N\u00e9gociation - UNIVGA<\/title>\n<meta name=\"description\" content=\"Formez-vous aux techniques de vente et de n\u00e9gociation adapt\u00e9es aux PME\/TPE africaines pour cr\u00e9er, g\u00e9rer et d\u00e9velopper vos revenus. 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