{"id":155970,"date":"2026-07-12T17:51:42","date_gmt":"2026-07-12T16:51:42","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-vente-et-negociation-commerciale-techniques-de-vente-et-negociation\/"},"modified":"2026-07-12T17:51:42","modified_gmt":"2026-07-12T16:51:42","slug":"certificat-professionnel-en-vente-et-negociation-commerciale-techniques-de-vente-et-negociation","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-vente-et-negociation-commerciale-techniques-de-vente-et-negociation\/","title":{"rendered":"Certificat Professionnel en Vente et N\u00e9gociation Commerciale \u2014 Techniques de Vente et N\u00e9gociation"},"content":{"rendered":"<p>Dans l\u2019\u00e9cosyst\u00e8me africain, o\u00f9 les PME\/TPE, les coop\u00e9ratives et le commerce de proximit\u00e9 tirent la croissance et l\u2019emploi, la fonction <strong>Marketing &amp; Vente<\/strong> est le moteur du chiffre d\u2019affaires et de la tr\u00e9sorerie. Savoir prospecter, conduire des entretiens efficaces, n\u00e9gocier et fid\u00e9liser devient un avantage concurrentiel d\u00e9cisif face \u00e0 la pression des marges, aux cycles de paiement et \u00e0 la digitalisation rapide. Entre mont\u00e9e des classes moyennes, essor du mobile money, commerce social via WhatsApp et Facebook, et int\u00e9gration r\u00e9gionale port\u00e9e par la ZLECAf, les opportunit\u00e9s d\u2019acc\u00e8s au march\u00e9 s\u2019acc\u00e9l\u00e8rent. Ce certificat ancre des pratiques concr\u00e8tes et conformes au contexte africain et au cadre <strong>OHADA<\/strong> pour s\u00e9curiser les engagements, formaliser les ventes et b\u00e2tir des relations clients durables en B2C comme en B2B, dans la distribution, les services, l\u2019agroalimentaire, l\u2019artisanat et les solutions num\u00e9riques.<\/p>\n<p>The method <strong>UNIVGA<\/strong> est 100% en ligne, asynchrone et accessible 24h\/24, avec un rythme conseill\u00e9 de <strong>5 to 8 hours per week<\/strong>. Vous progressez par \u00e9tudes de cas authentiques de PME africaines, micro-exercices appliqu\u00e9s \u00e0 votre propre projet et bo\u00eetes \u00e0 outils pr\u00eates \u00e0 l\u2019emploi\u00a0: scripts d\u2019appel et de prospection, grilles BANT et MEDDIC, canevas d\u2019argumentaire, matrices d\u2019objections et de concessions, check-lists de closing, tableaux de bord et mod\u00e8les CRM low\u2011cost. Chaque s\u00e9quence est align\u00e9e sur le r\u00e9f\u00e9rentiel <strong>Sales Techniques<\/strong> et vise des livrables op\u00e9rationnels imm\u00e9diatement r\u00e9utilisables sur le terrain. L\u2019accompagnement p\u00e9dagogique combine retours formatifs, forums th\u00e9matiques et ressources multim\u00e9dias courtes pour une exp\u00e9rience flexible, pratique et certifiante, conforme aux standards de qualit\u00e9 <strong>UNIVGA<\/strong>.<\/p>\n<p>At the end of the course, you will be able to <strong>create and develop<\/strong> votre activit\u00e9 commerciale, de <strong>formalize<\/strong> vos processus de vente, d\u2019am\u00e9liorer votre <strong>taux de conversion<\/strong> et votre fid\u00e9lisation, et de pr\u00e9senter des pr\u00e9visions cr\u00e9dibles pour <strong>access financing<\/strong> aupr\u00e8s de SFD, banques ou partenaires. Vous renforcerez la professionnalisation de votre gestion par des indicateurs simples, un CRM adapt\u00e9 et une organisation de <strong>vente en \u00e9quipe<\/strong> avec marketing, logistique et finance. Le <strong>Professional Certificate UNIVGA<\/strong> valorise vos comp\u00e9tences aupr\u00e8s d\u2019employeurs de PME\/ETI, d\u2019incubateurs et de bailleurs, et cr\u00e9dibilise votre posture commerciale en tant que porteur de projet, commer\u00e7ant ou dirigeant de TPE dans toute l\u2019Afrique.<\/p>","protected":false},"excerpt":{"rendered":"<p>Formez-vous aux techniques de vente et de n\u00e9gociation adapt\u00e9es aux PME\/TPE africaines pour cr\u00e9er, g\u00e9rer et d\u00e9velopper vos revenus. Programme certifiant UNIVGA, cadre Techniques de vente, 100% en ligne, appliqu\u00e9 \u00e0 votre projet d\u2019auto-emploi ou d\u2019entreprise.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2025,2024],"course-tag":[],"class_list":["post-155970","courses","type-courses","status-publish","hentry","course-category-departement-entrepreneuriat-pme","course-category-ecole-entrepreneuriat-pme-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Vente et N\u00e9gociation Commerciale \u2014 Techniques de Vente et N\u00e9gociation - UNIVGA<\/title>\n<meta name=\"description\" content=\"Formez-vous aux techniques de vente et de n\u00e9gociation adapt\u00e9es aux PME\/TPE africaines pour cr\u00e9er, g\u00e9rer et d\u00e9velopper vos revenus. 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