{"id":156037,"date":"2026-07-12T17:56:20","date_gmt":"2026-07-12T16:56:20","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-social-selling-et-e-commerce-vente-en-ligne-et-reseaux-sociaux\/"},"modified":"2026-07-12T17:56:20","modified_gmt":"2026-07-12T16:56:20","slug":"certificat-professionnel-en-social-selling-et-e-commerce-vente-en-ligne-et-reseaux-sociaux","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-social-selling-et-e-commerce-vente-en-ligne-et-reseaux-sociaux\/","title":{"rendered":"Certificat Professionnel en Social Selling et E-commerce \u2014 Vente en Ligne et R\u00e9seaux Sociaux"},"content":{"rendered":"<p><strong>Le domaine Digital &amp; Innovation<\/strong> est devenu un levier vital pour les entrepreneurs et les PME\/TPE africaines. L\u2019adoption massive du smartphone, l\u2019essor du Mobile Money et la popularit\u00e9 de Facebook, Instagram, WhatsApp et des marketplaces cr\u00e9ent des circuits de vente courts, efficaces et mesurables. Dans ce contexte, <strong>le Social Selling<\/strong> and <strong>l\u2019E-commerce<\/strong> ouvrent des opportunit\u00e9s concr\u00e8tes pour toucher des clients au niveau local, national et panafricain, formaliser des activit\u00e9s informelles et professionnaliser la relation client. Les commer\u00e7ants, cr\u00e9ateurs de marques, coop\u00e9ratives et jeunes auto-entrepreneurs peuvent construire des offres \u00e0 forte valeur ajout\u00e9e, am\u00e9liorer leur marge et s\u00e9curiser leurs encaissements, tout en respectant le cadre r\u00e9glementaire OHADA et les exigences des plateformes. Ma\u00eetriser la vente en ligne n\u2019est plus un atout, c\u2019est une <strong>comp\u00e9tence strat\u00e9gique<\/strong> pour prospecter, convertir et fid\u00e9liser durablement.<\/p>\n<p>The <strong>UNIVGA method<\/strong> combine flexibilit\u00e9 et pragmatisme : cours <strong>100% Online<\/strong>, <strong>asynchronous<\/strong> et accessibles <strong>24h\/24<\/strong>, with a recommended pace of <strong>5 to 8 hours\/week<\/strong>. Le parcours s\u2019appuie sur des <strong>\u00e9tudes de cas r\u00e9els de PME africaines<\/strong>, of <strong>mod\u00e8les et outils pr\u00eats \u00e0 l\u2019emploi<\/strong> (check-lists, canevas, tableaux de bord) et des <strong>exercices appliqu\u00e9s \u00e0 votre propre projet<\/strong> pour passer imm\u00e9diatement \u00e0 l\u2019action. Chaque module est align\u00e9 sur le <strong>cadre de r\u00e9f\u00e9rence Social Selling \/ E-commerce<\/strong> (strat\u00e9gie, r\u00e9seaux sociaux, boutique en ligne, publicit\u00e9, paiement, livraison, analytics), avec un accompagnement p\u00e9dagogique pour guider la mise en \u0153uvre et la mesure des r\u00e9sultats. La qualit\u00e9 de la <strong>formation certifiante UNIVGA<\/strong> garantit des comp\u00e9tences op\u00e9rationnelles, actuelles et contextualis\u00e9es au march\u00e9 africain francophone.<\/p>\n<p>\u00c0 l\u2019issue de ce certificat, vous serez capable de <strong>cr\u00e9er et d\u00e9velopper<\/strong> votre activit\u00e9 en ligne, de <strong>formaliser<\/strong> vos op\u00e9rations (mention l\u00e9gale, CGV, facturation), d\u2019<strong>acc\u00e9der au financement<\/strong> gr\u00e2ce \u00e0 des indicateurs cr\u00e9dibles et \u00e0 un plan d\u2019action chiffr\u00e9, et de <strong>professionnaliser la gestion<\/strong> commerciale et logistique. Vous pourrez am\u00e9liorer votre employabilit\u00e9 en PME, diversifier vos canaux de vente, s\u00e9curiser les paiements et optimiser la rentabilit\u00e9 par la data. Le <strong>Professional Certificate UNIVGA<\/strong> valorise votre profil aupr\u00e8s de partenaires, clients et investisseurs en attestant de comp\u00e9tences imm\u00e9diatement mobilisables, transf\u00e9rables et align\u00e9es sur les standards actuels du Social Selling et de l\u2019E-commerce en Afrique.<\/p>","protected":false},"excerpt":{"rendered":"<p>Programme certifiant pour lancer et d\u00e9velopper une activit\u00e9 en Afrique via Social Selling et E-commerce. Vendez en ligne, ma\u00eetrisez r\u00e9seaux sociaux, paiements et livraison, et pilotez vos performances pour cr\u00e9er votre entreprise, formaliser une activit\u00e9 ou acc\u00e9l\u00e9rer une PME.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2025,2024],"course-tag":[],"class_list":["post-156037","courses","type-courses","status-publish","hentry","course-category-departement-entrepreneuriat-pme","course-category-ecole-entrepreneuriat-pme-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Social Selling et E-commerce \u2014 Vente en Ligne et R\u00e9seaux Sociaux - UNIVGA<\/title>\n<meta name=\"description\" content=\"Programme certifiant pour lancer et d\u00e9velopper une activit\u00e9 en Afrique via Social Selling et E-commerce. 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