{"id":156037,"date":"2026-07-12T17:56:20","date_gmt":"2026-07-12T16:56:20","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-social-selling-et-e-commerce-vente-en-ligne-et-reseaux-sociaux\/"},"modified":"2026-07-12T17:56:20","modified_gmt":"2026-07-12T16:56:20","slug":"professional-certificate-in-social-selling-and-e-commerce-online-sales-and-social-networks","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-social-selling-et-e-commerce-vente-en-ligne-et-reseaux-sociaux\/","title":{"rendered":"Professional Certificate in Social Selling and E-commerce \u2014 Online Sales and Social Networks"},"content":{"rendered":"<p><strong>The Digital &amp; Innovation field<\/strong> has become a vital lever for African entrepreneurs and SMEs\/TPEs. The massive adoption of smartphones, the rise of Mobile Money, and the popularity of Facebook, Instagram, WhatsApp, and marketplaces create short, efficient, and measurable sales channels. In this context, <strong>Social Selling<\/strong> and <strong>E-commerce<\/strong> open concrete opportunities to reach customers at the local, national, and pan-African levels, formalize informal activities, and professionalize customer relationships. Merchants, brand creators, cooperatives, and young self-entrepreneurs can build high value-added offers, improve their margins, and secure their collections, all while complying with the OHADA regulatory framework and the requirements of the platforms. Mastering online sales is no longer an asset; it is a <strong>strategic skill<\/strong> to prospect, convert, and sustainably retain customers.<\/p>\n<p>The <strong>UNIVGA method<\/strong> combine flexibility and pragmatism: courses <strong>100% Online<\/strong>, <strong>asynchronous<\/strong> and accessible. <strong>24\/7.<\/strong>, with a recommended pace of <strong>5 to 8 hours\/week<\/strong>The program relies on <strong>real case studies of African SMEs<\/strong>, of <strong>(budgets, cash flow plans, reporting templates, dashboards in Excel or Sheets). Each sequence leads you to<\/strong> (checklists, templates, dashboards) and <strong>exercises applied to your own project.<\/strong> to take immediate action. Each module is aligned with the <strong>Social Selling \/ E-commerce reference framework<\/strong> (strategy, social networks, online store, advertising, payment, delivery, analytics), with pedagogical support to guide implementation and measure results. The quality of the <strong>certifying training UNIVGA<\/strong> ensures operational skills that are current and contextualized to the Francophone African market.<\/p>\n<p>At the end of this certificate, you will be able to <strong>create and develop<\/strong> your online activity, <strong>formalize<\/strong> your operations (legal notice, general terms and conditions, invoicing),<strong>access financing<\/strong> thanks to credible indicators and a quantified action plan, and <strong>professionalize management<\/strong> commercial and logistical. You will be able to improve your employability in SMEs, diversify your sales channels, secure payments, and optimize profitability through data. The <strong>Professional Certificate UNIVGA<\/strong> enhances your profile with partners, clients, and investors by certifying immediately deployable, transferable skills aligned with current standards of Social Selling and E-commerce in Africa.<\/p>","protected":false},"excerpt":{"rendered":"<p>Certification program to launch and develop a business in Africa through Social Selling and E-commerce. Sell online, master social networks, payments, and delivery, and manage your performance to create your business, formalize an activity, or accelerate an SME.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[2025,2024],"course-tag":[],"class_list":["post-156037","courses","type-courses","status-publish","hentry","course-category-departement-entrepreneuriat-pme","course-category-ecole-entrepreneuriat-pme-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Social Selling et E-commerce \u2014 Vente en Ligne et R\u00e9seaux Sociaux - UNIVGA<\/title>\n<meta name=\"description\" content=\"Programme certifiant pour lancer et d\u00e9velopper une activit\u00e9 en Afrique via Social Selling et E-commerce. 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