{"id":27467,"date":"2025-04-09T12:23:56","date_gmt":"2025-04-09T11:23:56","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=27467"},"modified":"2026-06-25T17:08:52","modified_gmt":"2026-06-25T16:08:52","slug":"professional-certificate-in-marketing-and-e-commerce-strategies","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-marketing-et-strategies-e-commerce\/","title":{"rendered":"Professional Certificate in Marketing and E-commerce Strategies"},"content":{"rendered":"<p>Le commerce en ligne exige aujourd&rsquo;hui une strat\u00e9gie int\u00e9gr\u00e9e capable de convertir trafic en ventes profitables et de soutenir une croissance durable. Ce Certificat professionnel vise \u00e0 vous rendre op\u00e9rationnel sur les leviers cl\u00e9s : strat\u00e9gie omnicanale, acquisition digitale, infrastructures techniques, optimisation de la conversion et pilotage financier. Vous d\u00e9velopperez des <strong>Operational skills<\/strong> to build media plans, configure platforms (Shopify, WooCommerce, Magento), and automate customer relations. The UNIVGA method is 100% digital: training <strong>100% Online<\/strong>, <strong>asynchronous<\/strong>, with <strong>written courses<\/strong>, PDF materials, and <strong>case studies<\/strong> accessibles 24h\/24. Le contenu met l&rsquo;accent sur des cas r\u00e9els, l&rsquo;utilisation d&rsquo;outils standards (GA4, Google Ads, HubSpot, Looker Studio) et les exigences r\u00e9glementaires pertinentes (PCI\u2011DSS, SYSCOHADA, ZLECAF quand applicable). Le rythme est pens\u00e9 pour les actifs : environ <strong>5-8h\/week<\/strong> on ~<strong>3 months<\/strong>, with short modules and professional deliverables. You will be able to quickly assimilate advanced practices and reinvest the methods as early as the following week.<\/p>\n<p>\u00c0 l&rsquo;issue de ce parcours vous serez capable de piloter un canal e\u2011commerce rentable, n\u00e9gocier avec marketplaces et partenaires logistiques, et structurer la fonction commerciale digitale dans votre organisation. La mont\u00e9e en comp\u00e9tence facilite l&rsquo;\u00e9volution interne, l&rsquo;acc\u00e8s \u00e0 des missions \u00e0 plus forte responsabilit\u00e9 et l&rsquo;ouverture d&rsquo;opportunit\u00e9s de conseil ou freelance. Le programme insiste sur la mesurabilit\u00e9 des r\u00e9sultats : tableaux de bord, tests A\/B et calculs d&rsquo;unit economics pour justifier les d\u00e9cisions. La formation renforce votre l\u00e9gitimit\u00e9 technique et commerciale aupr\u00e8s des \u00e9quipes, de la direction et des partenaires externes. Cette formation d\u00e9bouche sur un Certificat professionnel UNIVGA valorisable sur votre CV et votre profil LinkedIn.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le commerce en ligne exige aujourd&rsquo;hui une strat\u00e9gie int\u00e9gr\u00e9e capable de convertir trafic en ventes profitables et de soutenir une croissance durable. Ce Certificat professionnel vise \u00e0 vous rendre op\u00e9rationnel sur les leviers cl\u00e9s : strat\u00e9gie omnicanale, acquisition digitale, infrastructures techniques, optimisation de la conversion et pilotage financier. Vous d\u00e9velopperez des comp\u00e9tences op\u00e9rationnelles pour b\u00e2tir [&hellip;]<\/p>\n","protected":false},"author":1697,"featured_media":88232,"template":"","course-category":[647,1934,1992,710],"course-tag":[686,822,238],"class_list":["post-27467","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-certificat","course-category-departement-management-leadership-strategie","course-category-ecole-management-leadership-univga","course-category-esci-univga","course-tag-cinvu","course-tag-ministere-de-la-formation-professionnelle-2","course-tag-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Marketing et Strat\u00e9gies E-Commerce - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-marketing-and-e-commerce-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificat Professionnel en Marketing et Strat\u00e9gies E-Commerce\" \/>\n<meta property=\"og:description\" content=\"Le commerce en ligne exige aujourd&rsquo;hui une strat\u00e9gie int\u00e9gr\u00e9e capable de convertir trafic en ventes profitables et de soutenir une croissance durable. 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