{"id":27467,"date":"2025-04-09T12:23:56","date_gmt":"2025-04-09T11:23:56","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=27467"},"modified":"2026-06-25T17:08:52","modified_gmt":"2026-06-25T16:08:52","slug":"professional-certificate-in-marketing-and-e-commerce-strategies","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-marketing-et-strategies-e-commerce\/","title":{"rendered":"Professional Certificate in Marketing and E-commerce Strategies"},"content":{"rendered":"<p>Online commerce today requires an integrated strategy capable of converting traffic into profitable sales and supporting sustainable growth. This professional certificate aims to make you operational on key levers: omnichannel strategy, digital acquisition, technical infrastructures, conversion optimization, and financial management. You will develop <strong>Operational skills<\/strong> to build media plans, configure platforms (Shopify, WooCommerce, Magento), and automate customer relations. The UNIVGA method is 100% digital: training <strong>100% Online<\/strong>, <strong>asynchronous<\/strong>, with <strong>written courses<\/strong>, PDF materials, and <strong>case studies<\/strong> available 24\/7. The content focuses on real cases, the use of standard tools (GA4, Google Ads, HubSpot, Looker Studio), and relevant regulatory requirements (PCI-DSS, SYSCOHADA, ZLECAF where applicable). The pace is designed for working professionals: approximately <strong>5-8h\/week<\/strong> on ~<strong>3 months<\/strong>, with short modules and professional deliverables. You will be able to quickly assimilate advanced practices and reinvest the methods as early as the following week.<\/p>\n<p>At the end of this program, you will be able to manage a profitable e-commerce channel, negotiate with marketplaces and logistics partners, and structure the digital sales function within your organization. The skills development facilitates internal advancement, access to higher responsibility roles, and opens up consulting or freelance opportunities. The program emphasizes the measurability of results: dashboards, A\/B testing, and unit economics calculations to justify decisions. The training enhances your technical and commercial legitimacy with teams, management, and external partners. This training leads to a UNIVGA professional certificate that is valuable on your CV and LinkedIn profile.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le commerce en ligne exige aujourd&rsquo;hui une strat\u00e9gie int\u00e9gr\u00e9e capable de convertir trafic en ventes profitables et de soutenir une croissance durable. Ce Certificat professionnel vise \u00e0 vous rendre op\u00e9rationnel sur les leviers cl\u00e9s : strat\u00e9gie omnicanale, acquisition digitale, infrastructures techniques, optimisation de la conversion et pilotage financier. Vous d\u00e9velopperez des comp\u00e9tences op\u00e9rationnelles pour b\u00e2tir [&hellip;]<\/p>\n","protected":false},"author":1697,"featured_media":88232,"template":"","course-category":[647,1934,1992,710],"course-tag":[686,822,238],"class_list":["post-27467","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-certificat","course-category-departement-management-leadership-strategie","course-category-ecole-management-leadership-univga","course-category-esci-univga","course-tag-cinvu","course-tag-ministere-de-la-formation-professionnelle-2","course-tag-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Marketing et Strat\u00e9gies E-Commerce - Online Course - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"Le commerce en ligne exige aujourd&#039;hui une strat\u00e9gie int\u00e9gr\u00e9e capable de convertir trafic en ventes profitables et de soutenir une croissance durable. 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