{"id":29937,"date":"2025-02-14T12:58:04","date_gmt":"2025-02-14T12:58:04","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=29937"},"modified":"2025-02-14T13:58:06","modified_gmt":"2025-02-14T12:58:06","slug":"bachelor-in-digital-marketing-2","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/bachelor-en-marketing-digital\/","title":{"rendered":"BACHELOR IN DIGITAL MARKETING"},"content":{"rendered":"<p>The Bachelor in Digital Marketing is a bac +3 level training that offers students knowledge and skills in marketing and digital technology. The program aims to train professionals capable of developing and implementing digital marketing strategies. Students will learn to use digital tools and technologies to create, disseminate, and measure the success of advertising campaigns, and to develop their skills in digital marketing. Students will also learn to identify and target consumers, manage and analyze data, and develop digital marketing strategies. Students will also have the opportunity to specialize in areas such as content marketing, social media marketing, affiliate marketing, and email marketing.<\/p>\n<p>The objectives of the training are to train professionals with skills in digital marketing and digital technologies. Students will learn to develop digital marketing strategies, analyze and interpret data, identify and target consumers, create and disseminate advertising campaigns.<\/p>\n<p>The career opportunities of the training are varied, with positions available in the field of digital marketing, advertising, social media, e-commerce, and digital technologies. Graduates will also be able to continue their studies in digital marketing at a higher level and become experts in digital marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le Bachelor en Marketing Digital est une formation de niveau bac +3 qui offre aux \u00e9tudiants des connaissances et des comp\u00e9tences en marketing et en technologie num\u00e9rique. Le programme vise \u00e0 former des professionnels capables de d\u00e9velopper et de mettre en \u0153uvre des strat\u00e9gies marketing digitales. Les \u00e9tudiants apprendront \u00e0 utiliser des outils et des [&hellip;]<\/p>\n","protected":false},"author":1672,"featured_media":88232,"template":"","course-category":[],"course-tag":[576],"class_list":["post-29937","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-tag-academie-europeenne-des-etudes-superieures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BACHELOR EN MARKETING DIGITAL - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"Le Bachelor en Marketing Digital est une formation de niveau bac +3 qui offre aux \u00e9tudiants des connaissances et des comp\u00e9tences en marketing et en technologie num\u00e9rique. Le programme vise \u00e0 former des professionnels capables de d\u00e9velopper et de mettre en \u0153uvre des strat\u00e9gies marketing digitales. 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