{"id":38703,"date":"2024-03-22T10:04:00","date_gmt":"2024-03-22T09:04:00","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&p=38703"},"modified":"2024-03-22T10:04:15","modified_gmt":"2024-03-22T09:04:15","slug":"bachelors-degree-in-marketing-and-commercial-management","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/licence-en-marketing-et-management-commercial\/","title":{"rendered":"Marketing and Sales Management Degree"},"content":{"rendered":"

The Bachelor's degree in Marketing and Commercial Management is a Bac+3 level training program designed to train students in sales techniques, marketing strategies, and commercial management. This curriculum offers an in-depth understanding of markets, consumer behavior, marketing communication tools, as well as skills in negotiation and customer relationship management. It aims to prepare graduates to adapt to contemporary business challenges and to thrive in competitive and international environments.<\/p>\n

Career Opportunities<\/h4>\n
    \n
  1. Marketing Manager<\/strong> : Develops and implements marketing strategies to promote a company's products or services, increase its market share, and retain customers.<\/li>\n
  2. Product manager<\/strong> : Manages the product lifecycle, from design to sale, including development and promotion, ensuring it meets customer needs and business objectives.<\/li>\n
  3. Sales Manager<\/strong> : Leads a sales team, sets sales objectives, and develops strategies to achieve sales targets and improve commercial performance.<\/li>\n
  4. Communication Officer<\/strong> : Designs and deploys communication campaigns to enhance the visibility and brand image of the company to the target audience.<\/li>\n
  5. Area Manager<\/strong> : Manages business relationships with clients in a given geographical area, ensures sales follow-up, and develops the client portfolio.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    La Licence en Marketing et Management Commercial est un programme de formation de niveau Bac+3 destin\u00e9 \u00e0 former les \u00e9tudiants aux techniques de vente, aux strat\u00e9gies de marketing, et \u00e0 la gestion commerciale. Ce cursus offre une compr\u00e9hension approfondie des march\u00e9s, des comportements des consommateurs, des outils de communication marketing, ainsi que des comp\u00e9tences en […]<\/p>\n","protected":false},"author":2074,"featured_media":88232,"template":"","course-category":[747,753],"course-tag":[576,686,690,577,238],"class_list":["post-38703","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-category-licence-professionnelle","course-tag-academie-europeenne-des-etudes-superieures","course-tag-cinvu","course-tag-ministere-de-la-formation-professionnelle","course-tag-universite-polytechnique-ispa","course-tag-univga"],"yoast_head":"\nLICENCE EN MARKETING ET MANAGEMENT COMMERCIAL - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"La Licence en Marketing et Management Commercial est un programme de formation de niveau Bac+3 destin\u00e9 \u00e0 former les \u00e9tudiants aux techniques de vente, aux strat\u00e9gies de marketing, et \u00e0 la gestion commerciale. Ce cursus offre une compr\u00e9hension approfondie des march\u00e9s, des comportements des consommateurs, des outils de communication marketing, ainsi que des comp\u00e9tences en n\u00e9gociation et en gestion de la relation client. Il vise \u00e0 pr\u00e9parer les dipl\u00f4m\u00e9s \u00e0 s'adapter aux enjeux commerciaux contemporains et \u00e0 \u00e9voluer dans des environnements comp\u00e9titifs et internationaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/bachelors-degree-in-marketing-and-commercial-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LICENCE EN MARKETING ET MANAGEMENT COMMERCIAL\" \/>\n<meta property=\"og:description\" content=\"La Licence en Marketing et Management Commercial est un programme de formation de niveau Bac+3 destin\u00e9 \u00e0 former les \u00e9tudiants aux techniques de vente, aux strat\u00e9gies de marketing, et \u00e0 la gestion commerciale. 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