{"id":40429,"date":"2025-01-18T15:32:08","date_gmt":"2025-01-18T14:32:08","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=40429"},"modified":"2025-01-18T15:32:09","modified_gmt":"2025-01-18T14:32:09","slug":"master-of-science-in-marketing-and-business-strategy-2","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-of-science-en-marketing-et-strategie-commercial-2\/","title":{"rendered":"MASTER IN MARKETING AND COMMERCIAL STRATEGY"},"content":{"rendered":"<p>The Master of Science in Marketing and Commercial Strategy is an advanced Bac+5 level training designed to train experts capable of designing and implementing innovative marketing and commercial strategies. This program covers a wide range of areas, including market analysis, digital marketing, consumer behavior, brand management, and distribution strategy. It aims to equip students with the necessary skills to meet contemporary business challenges, fostering growth and enhancing the competitiveness of companies in a globalized and digitized market environment.<\/p>\n<h4>Career Opportunities<\/h4>\n<ol>\n<li><strong>Marketing Director<\/strong> : Responsible for the overall marketing strategy of a company, including brand positioning, product development, and marketing communication.<\/li>\n<li><strong>Digital Marketing Project Manager<\/strong> : Designs and deploys digital marketing strategies to optimize the company's online presence and engage customers across various digital channels.<\/li>\n<li><strong>Commercial Strategy Manager<\/strong> : Develops and implements strategic plans to increase sales, improve market share, and strengthen customer relationships.<\/li>\n<li><strong>Marketing Strategy Consultant<\/strong> : Provides external advice to companies on how to improve their marketing and commercial strategy to achieve their business objectives.<\/li>\n<li><strong>Distribution Manager<\/strong> : Manages and optimizes distribution channels to ensure effective distribution of products and services to consumers.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"<p>Le Master Of Science en Marketing et Strat\u00e9gie Commerciale est une formation avanc\u00e9e de niveau Bac+5 destin\u00e9e \u00e0 former des experts capables de concevoir et de mettre en \u0153uvre des strat\u00e9gies marketing et commerciales innovantes. Ce programme couvre une large gamme de domaines, incluant l&rsquo;analyse de march\u00e9, le marketing digital, le comportement des consommateurs, la [&hellip;]<\/p>\n","protected":false},"author":2074,"featured_media":88232,"template":"","course-category":[747,726],"course-tag":[576,686,690,577,238],"class_list":["post-40429","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-category-master-of-science","course-tag-academie-europeenne-des-etudes-superieures","course-tag-cinvu","course-tag-ministere-de-la-formation-professionnelle","course-tag-universite-polytechnique-ispa","course-tag-univga"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MASTER EN MARKETING ET STRATEGIE COMMERCIALE - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"Le Master Of Science en Marketing et Strat\u00e9gie Commerciale est une formation avanc\u00e9e de niveau Bac+5 destin\u00e9e \u00e0 former des experts capables de concevoir et de mettre en \u0153uvre des strat\u00e9gies marketing et commerciales innovantes. Ce programme couvre une large gamme de domaines, incluant l&#039;analyse de march\u00e9, le marketing digital, le comportement des consommateurs, la gestion de la marque, et la strat\u00e9gie de distribution. Il vise \u00e0 doter les \u00e9tudiants des comp\u00e9tences n\u00e9cessaires pour r\u00e9pondre aux d\u00e9fis commerciaux contemporains, en favorisant la croissance et en renfor\u00e7ant la comp\u00e9titivit\u00e9 des entreprises dans un environnement de march\u00e9 globalis\u00e9 et num\u00e9ris\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/master-of-science-in-marketing-and-business-strategy-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASTER EN MARKETING ET STRATEGIE COMMERCIALE\" \/>\n<meta property=\"og:description\" content=\"Le Master Of Science en Marketing et Strat\u00e9gie Commerciale est une formation avanc\u00e9e de niveau Bac+5 destin\u00e9e \u00e0 former des experts capables de concevoir et de mettre en \u0153uvre des strat\u00e9gies marketing et commerciales innovantes. 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