{"id":47923,"date":"2025-04-08T14:19:48","date_gmt":"2025-04-08T13:19:48","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=47923"},"modified":"2025-04-08T15:19:50","modified_gmt":"2025-04-08T13:19:50","slug":"decision-making-based-on-insights-and-market-studies-certified-univga-univga-group","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/","title":{"rendered":"The certification training in Decision Making Based on Insights and Market Studies is designed to equip professionals with the skills necessary for in-depth analysis of market data and its strategic use in the decision-making process. This program covers the entire cycle of market studies, from defining objectives to presenting results, with an emphasis on transforming data into actionable recommendations."},"content":{"rendered":"<p>The <strong>The certification training in Decision Making Based on Insights and Market Studies is designed to equip professionals with the skills necessary for in-depth analysis of\u2026<\/strong> is designed to equip professionals with the skills necessary for in-depth market data analysis and its strategic use in the decision-making process. This program covers the entire cycle of market studies, from defining objectives to presenting results, with a focus on transforming data into actionable recommendations.<\/p>\n<p><strong>Training Objectives<\/strong> :<\/p>\n<ul>\n<li><strong>is designed to equip professionals with the skills necessary for in-depth analysis of market data and its strategic use in the decision-making process. This program covers the entire cycle of market studies, from defining objectives to presenting results, with an emphasis on transforming data into actionable recommendations.<\/strong> : Learn to develop precise briefs and choose the type of study suited to the specific needs of the company.<\/li>\n<li><strong>: Learn to develop precise briefs and choose the type of study suited to the specific needs of the business.<\/strong> : Know how to design interview guides, questionnaires, and select appropriate data collection methods.<\/li>\n<li><strong>: Know how to design interview guides, questionnaires, and select appropriate data collection methods.<\/strong> Analyze and interpret data<\/li>\n<li><strong>: Develop skills in statistical analysis and interpretation of results to extract relevant insights.<\/strong> : Learn to communicate results clearly and persuasively, formulating operational recommendations based on the insights obtained.<\/li>\n<\/ul>\n<p><strong>Career opportunities<\/strong> :<\/p>\n<p>Participants in this training can access various positions, including:<\/p>\n<ul>\n<li><strong>Market Research Officer<\/strong> : Responsible for the design, implementation, and analysis of market studies to guide marketing decisions.<\/li>\n<li><strong>Business Intelligence Analyst<\/strong> : Specialist in the collection and analysis of strategic information to support the company's competitiveness.<\/li>\n<li><strong>Marketing Strategy Consultant<\/strong> : Advise companies in developing strategies based on a deep understanding of the market and consumers.<\/li>\n<li><strong>Strategic Monitoring Officer<\/strong> : Oversee the monitoring of market trends and competitor actions to inform company decisions.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>La formation certifiante en Prise de D\u00e9cision Bas\u00e9e sur les Insights et \u00c9tudes de March\u00e9 est con\u00e7ue pour doter les professionnels des comp\u00e9tences n\u00e9cessaires \u00e0 l&rsquo;analyse approfondie des donn\u00e9es de march\u00e9 et \u00e0 leur utilisation strat\u00e9gique dans le processus d\u00e9cisionnel. Ce programme couvre l&rsquo;ensemble du cycle des \u00e9tudes de march\u00e9, depuis la d\u00e9finition des objectifs [&hellip;]<\/p>\n","protected":false},"author":1672,"featured_media":88232,"template":"","course-category":[647,709],"course-tag":[576,690],"class_list":["post-47923","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-certificat","course-category-esmm-univga","course-tag-academie-europeenne-des-etudes-superieures","course-tag-ministere-de-la-formation-professionnelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Prise de d\u00e9cision bas\u00e9e sur les insights et \u00e9tudes de march\u00e9 Certifi\u00e9 UNIVGA - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"La formation certifiante en Prise de D\u00e9cision Bas\u00e9e sur les Insights et \u00c9tudes de March\u00e9 est con\u00e7ue pour doter les professionnels des comp\u00e9tences n\u00e9cessaires \u00e0 l&#039;analyse approfondie des donn\u00e9es de march\u00e9 et \u00e0 leur utilisation strat\u00e9gique dans le processus d\u00e9cisionnel. Ce programme couvre l&#039;ensemble du cycle des \u00e9tudes de march\u00e9, depuis la d\u00e9finition des objectifs jusqu&#039;\u00e0 la pr\u00e9sentation des r\u00e9sultats, en mettant l&#039;accent sur la transformation des donn\u00e9es en recommandations actionnables.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/decision-making-based-on-insights-and-market-studies-certified-univga-univga-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prise de d\u00e9cision bas\u00e9e sur les insights et \u00e9tudes de march\u00e9 Certifi\u00e9 UNIVGA\" \/>\n<meta property=\"og:description\" content=\"La formation certifiante en Prise de D\u00e9cision Bas\u00e9e sur les Insights et \u00c9tudes de March\u00e9 est con\u00e7ue pour doter les professionnels des comp\u00e9tences n\u00e9cessaires \u00e0 l&#039;analyse approfondie des donn\u00e9es de march\u00e9 et \u00e0 leur utilisation strat\u00e9gique dans le processus d\u00e9cisionnel. Ce programme couvre l&#039;ensemble du cycle des \u00e9tudes de march\u00e9, depuis la d\u00e9finition des objectifs jusqu&#039;\u00e0 la pr\u00e9sentation des r\u00e9sultats, en mettant l&#039;accent sur la transformation des donn\u00e9es en recommandations actionnables.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/decision-making-based-on-insights-and-market-studies-certified-univga-univga-group\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-08T13:19:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/\",\"name\":\"Prise de d\u00e9cision bas\u00e9e sur les insights et \u00e9tudes de march\u00e9 Certifi\u00e9 UNIVGA - GROUPE UNIVGA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"datePublished\":\"2025-04-08T13:19:48+00:00\",\"dateModified\":\"2025-04-08T13:19:50+00:00\",\"description\":\"La formation certifiante en Prise de D\u00e9cision Bas\u00e9e sur les Insights et \u00c9tudes de March\u00e9 est con\u00e7ue pour doter les professionnels des comp\u00e9tences n\u00e9cessaires \u00e0 l'analyse approfondie des donn\u00e9es de march\u00e9 et \u00e0 leur utilisation strat\u00e9gique dans le processus d\u00e9cisionnel. Ce programme couvre l'ensemble du cycle des \u00e9tudes de march\u00e9, depuis la d\u00e9finition des objectifs jusqu'\u00e0 la pr\u00e9sentation des r\u00e9sultats, en mettant l'accent sur la transformation des donn\u00e9es en recommandations actionnables.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/#primaryimage\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/univga.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formations\",\"item\":\"https:\\\/\\\/univga.org\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Prise de d\u00e9cision bas\u00e9e sur les insights et \u00e9tudes de march\u00e9 Certifi\u00e9 UNIVGA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/univga.org\\\/#website\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"name\":\"GROUPE UNIVGA\",\"description\":\"Formations 100% en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/univga.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\",\"name\":\"GROUPE UNIVGA\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"width\":200,\"height\":200,\"caption\":\"GROUPE UNIVGA\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/univga1\\\/\",\"https:\\\/\\\/x.com\\\/univga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/univga1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Professional Certificate in Documentary Operations and Trade Finance \u2014 Trade Finance - UNIVGA GROUP","description":"decision making based on insights and market studies certified univga","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/univga.org\/en\/courses\/decision-making-based-on-insights-and-market-studies-certified-univga-univga-group\/","og_locale":"en_US","og_type":"article","og_title":"Prise de d\u00e9cision bas\u00e9e sur les insights et \u00e9tudes de march\u00e9 Certifi\u00e9 UNIVGA","og_description":"La formation certifiante en Prise de D\u00e9cision Bas\u00e9e sur les Insights et \u00c9tudes de March\u00e9 est con\u00e7ue pour doter les professionnels des comp\u00e9tences n\u00e9cessaires \u00e0 l'analyse approfondie des donn\u00e9es de march\u00e9 et \u00e0 leur utilisation strat\u00e9gique dans le processus d\u00e9cisionnel. Ce programme couvre l'ensemble du cycle des \u00e9tudes de march\u00e9, depuis la d\u00e9finition des objectifs jusqu'\u00e0 la pr\u00e9sentation des r\u00e9sultats, en mettant l'accent sur la transformation des donn\u00e9es en recommandations actionnables.","og_url":"https:\/\/univga.org\/en\/courses\/decision-making-based-on-insights-and-market-studies-certified-univga-univga-group\/","og_site_name":"GROUPE UNIVGA","article_publisher":"https:\/\/facebook.com\/univga1\/","article_modified_time":"2025-04-08T13:19:50+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@univga1","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/","url":"https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/","name":"Professional Certificate in Documentary Operations and Trade Finance \u2014 Trade Finance - UNIVGA GROUP","isPartOf":{"@id":"https:\/\/univga.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/#primaryimage"},"image":{"@id":"https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/#primaryimage"},"thumbnailUrl":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","datePublished":"2025-04-08T13:19:48+00:00","dateModified":"2025-04-08T13:19:50+00:00","description":"decision making based on insights and market studies certified univga","breadcrumb":{"@id":"https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/#primaryimage","url":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/univga.org\/courses\/prise-de-decision-basee-sur-les-insights-et-etudes-de-marche-certifie-univga\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/univga.org\/"},{"@type":"ListItem","position":2,"name":"Formations","item":"https:\/\/univga.org\/courses\/"},{"@type":"ListItem","position":3,"name":"Prise de d\u00e9cision bas\u00e9e sur les insights et \u00e9tudes de march\u00e9 Certifi\u00e9 UNIVGA"}]},{"@type":"WebSite","@id":"https:\/\/univga.org\/#website","url":"https:\/\/univga.org\/","name":"UNIVGA Group","description":"100% Online Training Courses","publisher":{"@id":"https:\/\/univga.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/univga.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/univga.org\/#organization","name":"UNIVGA Group","url":"https:\/\/univga.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/","url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","width":200,"height":200,"caption":"GROUPE UNIVGA"},"image":{"@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/univga1\/","https:\/\/x.com\/univga1","https:\/\/www.linkedin.com\/company\/univga1"]}]}},"_links":{"self":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses\/47923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/users\/1672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media\/88232"}],"wp:attachment":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media?parent=47923"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-category?post=47923"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-tag?post=47923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}