{"id":47925,"date":"2025-04-08T14:17:58","date_gmt":"2025-04-08T13:17:58","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=47925"},"modified":"2025-04-08T15:18:00","modified_gmt":"2025-04-08T13:18:00","slug":"negotiation-techniques-and-key-account-management-certified-univga","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/technique-de-negociation-et-gestion-des-grands-comptes-certifie-univga\/","title":{"rendered":"Certified UNIVGA Negotiation Techniques and Key Account Management"},"content":{"rendered":"<p>The <strong>certifying training in Negotiation Techniques and Key Account Management<\/strong> is designed to equip professionals with the necessary skills for strategic management and effective negotiation with major clients. This program covers key topics such as developing action plans specific to key accounts, understanding complex decision-making processes, and building sustainable business relationships. The goal is to enable participants to master the specifics of high-stakes negotiations and optimize the management of their strategic client portfolio.<\/p>\n<p><strong>Training Objectives<\/strong> :<\/p>\n<ul>\n<li><strong>Develop a specific strategy for key accounts<\/strong> : Learn to identify the characteristics of key accounts, understand their decision-making processes, and adapt your approach accordingly.<\/li>\n<li><strong>Master advanced negotiation techniques<\/strong> : Develop skills to conduct complex negotiations, manage objections, and close profitable deals while maintaining trustful relationships.<\/li>\n<li><strong>Manage and develop your key account portfolio<\/strong> : Know how to structure your approach, gather and analyze relevant information, and develop account plans to maximize business opportunities.<\/li>\n<\/ul>\n<p><strong>Career opportunities<\/strong> :<\/p>\n<p>Participants in this training can access various positions, including:<\/p>\n<ul>\n<li><strong>Key Account Manager<\/strong> : Management and development of a portfolio of strategic clients, with the mission of strengthening business relationships and increasing revenue.<\/li>\n<li><strong>Business Engineer<\/strong> : Conducting complex negotiations with major clients, developing tailored business proposals, and following projects through to completion.<\/li>\n<li><strong>Key account manager<\/strong> : Responsible for the relationship with the company's main clients, in charge of customer satisfaction and implementing solutions that meet their specific needs.\n<div class=\"relative inline-flex items-center\"><\/div>\n<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>La formation certifiante en Techniques de N\u00e9gociation et Gestion des Grands Comptes est con\u00e7ue pour doter les professionnels des comp\u00e9tences n\u00e9cessaires \u00e0 la gestion strat\u00e9gique et \u00e0 la n\u00e9gociation efficace avec des clients majeurs. Ce programme couvre des th\u00e9matiques cl\u00e9s telles que l&rsquo;\u00e9laboration de plans d&rsquo;action sp\u00e9cifiques aux grands comptes, la compr\u00e9hension des processus d\u00e9cisionnels [&hellip;]<\/p>\n","protected":false},"author":1672,"featured_media":88232,"template":"","course-category":[647,709],"course-tag":[576,690],"class_list":["post-47925","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-certificat","course-category-esmm-univga","course-tag-academie-europeenne-des-etudes-superieures","course-tag-ministere-de-la-formation-professionnelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Technique de n\u00e9gociation et gestion des grands comptes Certifi\u00e9 UNIVGA - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"La formation certifiante en Techniques de N\u00e9gociation et Gestion des Grands Comptes est con\u00e7ue pour doter les professionnels des comp\u00e9tences n\u00e9cessaires \u00e0 la gestion strat\u00e9gique et \u00e0 la n\u00e9gociation efficace avec des clients majeurs. Ce programme couvre des th\u00e9matiques cl\u00e9s telles que l&#039;\u00e9laboration de plans d&#039;action sp\u00e9cifiques aux grands comptes, la compr\u00e9hension des processus d\u00e9cisionnels complexes, et le d\u00e9veloppement de relations commerciales durables. 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