{"id":50290,"date":"2025-04-18T14:09:04","date_gmt":"2025-04-18T13:09:04","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&p=50290"},"modified":"2025-04-18T15:09:06","modified_gmt":"2025-04-18T13:09:06","slug":"certified-marketing-specialist-univga-2","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/specialiste-en-marketing-certifie-univga-2\/","title":{"rendered":"Certified Marketing Specialist UNIVGA"},"content":{"rendered":"

The marketing specialist is a professional responsible for designing, implementing, and managing strategies aimed at promoting a product, service, or brand. They combine knowledge of consumer behavior, communication techniques, and mastery of digital tools to achieve commercial objectives and develop the organization's visibility.<\/p>\n

Marketing specialists can work in various contexts: communication and advertising agencies, corporate marketing departments, consulting firms, start-ups, e-commerce platforms, or non-governmental organizations. They hold positions such as marketing officer, product manager, social media manager, traffic manager, or independent consultant.<\/p>\n

With the rise of digital technology and data analysis, marketing is evolving towards increasingly specialized professions: marketing automation, growth hacking, data marketing, or user experience (UX). Opportunities are plentiful, both in companies and as freelancers, and extend internationally thanks to the dematerialization of communication channels.<\/p>","protected":false},"excerpt":{"rendered":"

Le sp\u00e9cialiste en marketing est un professionnel charg\u00e9 de concevoir, de mettre en \u0153uvre et de piloter les strat\u00e9gies visant \u00e0 promouvoir un produit, un service ou une marque. Il allie connaissances en comportement du consommateur, techniques de communication et ma\u00eetrise des outils digitaux pour atteindre les objectifs commerciaux et d\u00e9velopper la notori\u00e9t\u00e9 de l\u2019organisation. […]<\/p>\n","protected":false},"author":4375,"featured_media":88232,"template":"","course-category":[647,704],"course-tag":[576,690],"class_list":["post-50290","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-certificat","course-category-ecm-univga","course-tag-academie-europeenne-des-etudes-superieures","course-tag-ministere-de-la-formation-professionnelle"],"yoast_head":"\nSp\u00e9cialiste en Marketing Certifi\u00e9 UNIVGA - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/certified-marketing-specialist-univga-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sp\u00e9cialiste en Marketing Certifi\u00e9 UNIVGA\" \/>\n<meta property=\"og:description\" content=\"Le sp\u00e9cialiste en marketing est un professionnel charg\u00e9 de concevoir, de mettre en \u0153uvre et de piloter les strat\u00e9gies visant \u00e0 promouvoir un produit, un service ou une marque. 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