{"id":52497,"date":"2025-06-19T16:28:00","date_gmt":"2025-06-19T16:28:00","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=52497"},"modified":"2026-09-07T11:26:02","modified_gmt":"2026-09-07T10:26:02","slug":"mba-in-digital-marketing","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/mba-en-marketing-digital\/","title":{"rendered":"MBA IN DIGITAL MARKETING"},"content":{"rendered":"<p>The <strong>MBA in Digital Marketing<\/strong> forme des d\u00e9cideurs capables de concevoir et piloter des strat\u00e9gies commerciales performantes face \u00e0 l&rsquo;acc\u00e9l\u00e9ration num\u00e9rique. Il couvre la <strong>business strategy<\/strong>, financial management for managers, omnichannel marketing, digital transformation, <strong>MarTech<\/strong> et l&rsquo;analytics. La p\u00e9dagogie privil\u00e9gie l&rsquo;approche par cas r\u00e9els et les m\u00e9thodes du conseil : SWOT, PESTEL, BCG, OKR et Balanced Scorecard pour la d\u00e9cision op\u00e9rationnelle. Le cursus int\u00e8gre le SEO, le SEA, la publicit\u00e9 programmatique, le CRM, le growth hacking et les mod\u00e8les d&rsquo;attribution. Chaque module combine contenus \u00e9crits, supports PDF et \u00e9tudes de cas internationales (Apple, Amazon, MTN, Jumia) avec outils et templates op\u00e9rationnels. La formation est dispens\u00e9e par <strong>UNIVGA<\/strong> : 100% online, asynchronous, accessible 24\/7.<\/p>\n<p>Career opportunities include positions such as <strong>Marketing Director<\/strong>, <strong>Head of Digital<\/strong>, <strong>Growth Manager<\/strong>, responsable e\u2011commerce, consultant en transformation digitale et chef de produit. Les dipl\u00f4m\u00e9s interviennent dans le commerce, la distribution, les services, les fintechs et l&rsquo;e\u2011commerce pour piloter la croissance et la performance commerciale. Le parcours est con\u00e7u pour des managers, cadres et dirigeants souhaitant \u00e9voluer vers des responsabilit\u00e9s strat\u00e9giques et op\u00e9rationnelles. Le programme se d\u00e9roule sur 12 mois intensifs et repr\u00e9sente un volume horaire global d&rsquo;environ <strong>900 hours<\/strong>. It awards a <strong>professional MBA<\/strong> reconnu par une Business School et orient\u00e9 vers l&rsquo;impact op\u00e9rationnel.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le MBA en Marketing Digital forme des d\u00e9cideurs capables de concevoir et piloter des strat\u00e9gies commerciales performantes face \u00e0 l&rsquo;acc\u00e9l\u00e9ration num\u00e9rique. Il couvre la strat\u00e9gie d&rsquo;entreprise, la finance pour managers, le marketing omnicanal, la transformation digitale, la MarTech et l&rsquo;analytics. La p\u00e9dagogie privil\u00e9gie l&rsquo;approche par cas r\u00e9els et les m\u00e9thodes du conseil : SWOT, PESTEL, [&hellip;]<\/p>\n","protected":false},"author":1795,"featured_media":88232,"template":"","course-category":[1887,583],"course-tag":[576],"class_list":["post-52497","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-info-communication","course-category-mba","course-tag-academie-europeenne-des-etudes-superieures"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MBA EN MARKETING DIGITAL - Online Course - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"Le MBA en Marketing Digital forme des d\u00e9cideurs capables de concevoir et piloter des strat\u00e9gies commerciales performantes face \u00e0 l&#039;acc\u00e9l\u00e9ration num\u00e9rique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/mba-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA EN MARKETING DIGITAL\" \/>\n<meta property=\"og:description\" content=\"Le MBA en Marketing Digital forme des d\u00e9cideurs capables de concevoir et piloter des strat\u00e9gies commerciales performantes face \u00e0 l&#039;acc\u00e9l\u00e9ration num\u00e9rique.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/mba-in-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-07T10:26:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/mba-en-marketing-digital\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/mba-en-marketing-digital\\\/\",\"name\":\"MBA EN MARKETING DIGITAL - 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