{"id":54094,"date":"2026-02-05T16:24:25","date_gmt":"2026-02-05T15:24:25","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&p=54094"},"modified":"2026-08-21T12:10:49","modified_gmt":"2026-08-21T11:10:49","slug":"certificate-in-marketing-and-commercial-management","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-en-marketing-et-management-commercial\/","title":{"rendered":"CERTIFICATE IN MARKETING AND COMMERCIAL MANAGEMENT"},"content":{"rendered":"

This certificate trains professionals<\/strong> to drive commercial performance and design operational marketing strategies focused on growth and profitability. The program covers customer segmentation, digital acquisition, pricing policy, sales force management, and leveraging commercial data. The UNIVGA method is based on a 100% online<\/strong> and asynchronous<\/strong> : written courses, PDF materials, and case studies accessible 24\/7. The content is designed to be immediately applicable to your missions, with real cases and the use of standard tools (GA4, HubSpot, Power BI, SQL). The pace is adapted for working professionals: 5-8 hours per week over approximately 3 months. The sessions are modular and designed for rapid progression towards advanced operational skills.<\/p>\n

At the end of the training, you will be able to increase revenue, improve margins, and take on expanded responsibilities in commercial and digital strategy. The program promotes internal mobility, career advancement, and the opening of consulting or freelance activities through reusable professional deliverables. You will develop enhanced legitimacy to lead CRM projects, acquisition campaigns, and integrated commercial plans. The case studies incorporate relevant normative and sectoral references for the CEMAC context and major commercial platforms. The program concludes with the issuance of the UNIVGA Professional Certificate<\/strong>, which is valuable for your CV and LinkedIn profile.<\/p>","protected":false},"excerpt":{"rendered":"

Ce certificat forme les professionnels \u00e0 piloter la performance commerciale et \u00e0 concevoir des strat\u00e9gies marketing op\u00e9rationnelles orient\u00e9es croissance et rentabilit\u00e9. Le programme couvre la segmentation client, l’acquisition digitale, la politique de prix, le management de la force de vente et l’exploitation des donn\u00e9es commerciales. La m\u00e9thode UNIVGA repose sur un parcours 100% en ligne […]<\/p>\n","protected":false},"author":1672,"featured_media":88232,"template":"","course-category":[1934,1992,710],"course-tag":[576],"class_list":["post-54094","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-management-leadership-strategie","course-category-ecole-management-leadership-univga","course-category-esci-univga","course-tag-academie-europeenne-des-etudes-superieures"],"yoast_head":"\nCERTIFICAT EN MARKETING ET MANAGEMENT COMMERCIAL - Online Course - GROUPE UNIVGA<\/title>\n<meta name=\"description\" content=\"Ce certificat forme les professionnels \u00e0 piloter la performance commerciale et \u00e0 concevoir des strat\u00e9gies marketing op\u00e9rationnelles orient\u00e9es croissance\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/certificate-in-marketing-and-commercial-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CERTIFICAT EN MARKETING ET MANAGEMENT COMMERCIAL\" \/>\n<meta property=\"og:description\" content=\"Ce certificat forme les professionnels \u00e0 piloter la performance commerciale et \u00e0 concevoir des strat\u00e9gies marketing op\u00e9rationnelles orient\u00e9es croissance\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/certificate-in-marketing-and-commercial-management\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-21T11:10:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-en-marketing-et-management-commercial\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-en-marketing-et-management-commercial\\\/\",\"name\":\"CERTIFICAT EN MARKETING ET MANAGEMENT COMMERCIAL - 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