{"id":79283,"date":"2026-02-17T12:01:22","date_gmt":"2026-02-17T11:01:22","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&p=79283"},"modified":"2026-05-07T19:08:59","modified_gmt":"2026-05-07T18:08:59","slug":"licence-pro-marketing-digital-ecommerce-3","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/licence-pro-marketing-digital-ecommerce-3\/","title":{"rendered":"PRO LICENSE IN DIGITAL MARKETING"},"content":{"rendered":"
\n

La Licence Professionnelle en Marketing Digital & E-Commerce d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des profils polyvalents capables de piloter la pr\u00e9sence digitale d’une marque, d’un commerce ou d’une institution. Le programme couvre l’ensemble des leviers du marketing en ligne, de la cr\u00e9ation de contenu \u00e0 l’analyse de performance, en passant par l’acquisition payante, le SEO, les r\u00e9seaux sociaux et l’e-commerce.<\/p>\n

Con\u00e7ue pour r\u00e9pondre \u00e0 l’explosion de la demande en comp\u00e9tences digitales en Afrique et \u00e0 l’international, cette formation est dispens\u00e9e \u00e0 100% en ligne. Elle combine fondamentaux marketing classiques (\u00e9tude de march\u00e9, segmentation, mix marketing) et expertise digitale moderne : SEO technique et \u00e9ditorial, Google Ads, Meta Ads, automation, e-commerce omnicanal et utilisation des outils d’IA g\u00e9n\u00e9rative pour le marketing.<\/p>\n

Les enjeux du march\u00e9 et l’opportunit\u00e9 de carri\u00e8re<\/h3>\n

La digitalisation des organisations s’est acc\u00e9l\u00e9r\u00e9e dans tous les secteurs : commerce, banque, t\u00e9l\u00e9coms, ONG, administrations. Les entreprises africaines investissent massivement dans leur pr\u00e9sence digitale, leurs r\u00e9seaux sociaux et leur e-commerce. Les profils ma\u00eetrisant \u00e0 la fois les fondamentaux marketing et les outils digitaux modernes sont rares et tr\u00e8s demand\u00e9s, en agence comme en interne. La r\u00e9mun\u00e9ration \u00e0 l’embauche d\u00e9passe souvent celle de profils techniques juniors \u00e9quivalents.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Ann\u00e9e 1 \u2014 Fondamentaux marketing et \u00e9conomiques.<\/strong> Marketing fondamental (4P, segmentation, positionnement), introduction \u00e0 l’\u00e9conomie d’entreprise, comportement du consommateur, statistiques descriptives, communication \u00e9crite et orale, bureautique professionnelle (Excel, Word, PowerPoint) et culture digitale (web, navigation, r\u00e9seaux sociaux).<\/p>\n

Ann\u00e9e 2 \u2014 Approfondissement digital.<\/strong> Strat\u00e9gie de contenu et copywriting, SEO (r\u00e9f\u00e9rencement naturel) fondamental, fondamentaux du SEA (Google Ads), social media management, design et identit\u00e9 visuelle (Canva, Figma initiation), e-mailing et automation marketing, analytics web (Google Analytics 4) et anglais marketing.<\/p>\n

Ann\u00e9e 3 \u2014 Sp\u00e9cialisation digitale et e-commerce.<\/strong> SEO avanc\u00e9 et strat\u00e9gie \u00e9ditoriale, publicit\u00e9 programmatique et Meta Ads, e-commerce (Shopify, WooCommerce, marketplaces), CRM et fid\u00e9lisation client, growth hacking et acquisition, IA g\u00e9n\u00e9rative pour le marketing (ChatGPT, Midjourney, Claude), pilotage de campagnes 360\u00b0 et tableaux de bord performance. Le cursus se conclut par un m\u00e9moire professionnel encadr\u00e9, soutenu oralement en visioconf\u00e9rence devant un jury acad\u00e9mique.<\/p>\n

Career opportunities<\/h3>\n

Charg\u00e9 de marketing digital, community manager, content manager, traffic manager junior (SEO\/SEA), responsable e-commerce d’une PME, charg\u00e9 de campagnes social media, growth hacker junior, charg\u00e9 de webmarketing en agence ou en interne. Poursuite en Master Marketing Digital, Master Communication ou MBA Digital Marketing.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA est con\u00e7ue pour r\u00e9pondre aux besoins des professionnels en activit\u00e9 (80% de notre public). Plateforme accessible 24h\/24, rythmes flexibles, classes virtuelles enregistr\u00e9es, encadrement personnalis\u00e9. Id\u00e9al pour commerciaux, communicants, infographistes et entrepreneurs souhaitant ajouter une expertise digitale structur\u00e9e.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

La Licence Professionnelle en Marketing Digital & E-Commerce d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des profils polyvalents capables de piloter la pr\u00e9sence digitale d’une marque, d’un commerce ou d’une institution. Le programme couvre l’ensemble des leviers du marketing en ligne, de la cr\u00e9ation de contenu \u00e0 l’analyse de […]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-79283","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"\nLICENCE PRO EN MARKETING DIGITAL - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/licence-pro-marketing-digital-ecommerce-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LICENCE PRO EN MARKETING DIGITAL\" \/>\n<meta property=\"og:description\" content=\"La Licence Professionnelle en Marketing Digital & E-Commerce d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des profils polyvalents capables de piloter la pr\u00e9sence digitale d’une marque, d’un commerce ou d’une institution. 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