{"id":79529,"date":"2026-05-05T17:41:51","date_gmt":"2026-05-05T16:41:51","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&p=79529"},"modified":"2026-05-07T19:09:12","modified_gmt":"2026-05-07T18:09:12","slug":"professional-license-marketing-sales-3","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/licence-pro-marketing-vente-3\/","title":{"rendered":"Professional Marketing and Communication License"},"content":{"rendered":"
\n

La Licence Professionnelle en Marketing & Vente d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des professionnels capables de piloter une d\u00e9marche marketing compl\u00e8te et d’animer une force de vente. Le programme couvre les fondamentaux marketing, l’\u00e9tude de march\u00e9, le marketing mix, les techniques de vente, la n\u00e9gociation, la distribution, le management commercial et la strat\u00e9gie commerciale.<\/p>\n

Con\u00e7ue pour r\u00e9pondre aux besoins des entreprises africaines, des distributeurs, fabricants de biens de grande consommation, op\u00e9rateurs t\u00e9l\u00e9coms, banques de d\u00e9tail, assureurs et acteurs de la grande distribution, cette formation est dispens\u00e9e \u00e0 100% en ligne. Elle combine la rigueur d’une formation universitaire et l’op\u00e9rationnalit\u00e9 de cas pratiques en sell-in\/sell-out, animation force de vente et strat\u00e9gie de cat\u00e9gorie.<\/p>\n

Market challenges and career opportunities<\/h3>\n

Le d\u00e9veloppement de la classe moyenne africaine, l’essor de la grande distribution et la digitalisation du parcours d’achat font du marketing et de la vente des fonctions strat\u00e9giques. Distributeurs, fabricants FMCG, op\u00e9rateurs t\u00e9l\u00e9coms, banques, assureurs, acteurs immobiliers et automobiles recrutent activement des profils marketing et commerciaux capables de piloter une cat\u00e9gorie ou animer une \u00e9quipe terrain.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Year 1 \u2014 Marketing and Economic Fundamentals.<\/strong> Fundamental marketing, consumer behavior, general economics, OHADA accounting, financial mathematics, descriptive statistics, business English, professional office skills, OHADA commercial law.<\/p>\n

Year 2 \u2014 Marketing-Sales Deepening.<\/strong> Qualitative and quantitative market research, applied marketing mix, B2C and B2B sales techniques, commercial negotiation, distribution and trade marketing, merchandising, commercial communication, advanced business English.<\/p>\n

Year 3 \u2014 Specialization in operational marketing and commercial management.<\/strong> Strat\u00e9gie marketing et cat\u00e9gorie management, key account management (KAM), CRM (Salesforce, HubSpot, Zoho), management d’une \u00e9quipe commerciale, animation des ventes et incentives, business plan commercial, IA appliqu\u00e9e au marketing et \u00e0 la vente. Le cursus se conclut par un m\u00e9moire professionnel encadr\u00e9, soutenu oralement en visioconf\u00e9rence devant un jury acad\u00e9mique.<\/p>\n

Career opportunities<\/h3>\n

Charg\u00e9 de marketing op\u00e9rationnel, chef de produit junior, charg\u00e9 d’\u00e9tudes marketing, commercial B2B ou B2C, key account manager junior, charg\u00e9 de trade marketing, animateur r\u00e9seau, responsable point de vente. Poursuite en Master Marketing, Master Vente & Distribution ou MBA Commerce.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA is designed to meet the needs of working professionals (80% of our audience). Platform accessible 24\/7, flexible rhythms, recorded virtual classes, personalized support. Ideal for sales representatives, department managers, network animators, and promotion officers looking to structure their skills and obtain a recognized diploma.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

La Licence Professionnelle en Marketing & Vente d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des professionnels capables de piloter une d\u00e9marche marketing compl\u00e8te et d’animer une force de vente. Le programme couvre les fondamentaux marketing, l’\u00e9tude de march\u00e9, le marketing mix, les techniques de vente, la n\u00e9gociation, la distribution, […]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-79529","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"\nLICENCE PRO EN MARKETING ET COMMUNICATION - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-license-marketing-sales-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LICENCE PRO EN MARKETING ET COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"La Licence Professionnelle en Marketing & Vente d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des professionnels capables de piloter une d\u00e9marche marketing compl\u00e8te et d’animer une force de vente. 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