{"id":80412,"date":"2026-05-05T17:34:19","date_gmt":"2026-05-05T16:34:19","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&p=80412"},"modified":"2026-05-06T09:48:37","modified_gmt":"2026-05-06T08:48:37","slug":"professional-masters-in-marketing-and-communication-marketing-communication-strategy","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-pro-en-marketing-et-communication-strategie-marketing-communication\/","title":{"rendered":"MASTER IN MARKETING AND COMMUNICATION"},"content":{"rendered":"

The Professional Master's in Marketing and Communication prepares executives capable of defining and leading the marketing and communication strategy of organizations in the CEMAC\/Gabon context, integrating OHADA\/SYSCOHADA frameworks and regional regulatory constraints. The program follows a pedagogical logic L1-L2 = fundamentals, L3 = specialization, Master = strategic management. The curriculum covers the analysis of African markets, brand management, digital communication, strategic marketing, and ethics. Key subjects: Marketing strategy, Corporate communication, Brand management, Digital marketing, Market studies, OHADA law, Crisis management, Performance management.<\/strong>. The pedagogy is 100% online, asynchronous: written courses, PDF materials, and local case studies, with 24\/7 access. Audience: holders of a Bac+3 aiming for governance, management, and marketing leadership positions.<\/p>\n

This professional Master's (M1+M2) is completed over 16 months and awards a Bac+5 certified diploma for 60 ECTS, focused on strategic management, governance, and managerial vision. Career opportunities: marketing director, communication project manager, brand manager, strategy consultant, e-marketing manager, institutional relations officer, or entrepreneur in the commercial and services sector. Progression towards top management positions, general management, or strategic consulting. Evaluation methods combine OHADA case studies, applied projects, written exams, and a professional thesis, to ensure rapid employability and alignment with the regulatory and economic realities of Gabon and the CEMAC zone.<\/p>","protected":false},"excerpt":{"rendered":"

Le Master Pro Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des organisations dans le contexte CEMAC\/Gabon, en int\u00e9grant les r\u00e9f\u00e9rentiels OHADA\/SYSCOHADA et les contraintes r\u00e9glementaires r\u00e9gionales. Le parcours s’inscrit dans une logique p\u00e9dagogique L1-L2 = fondamentaux, L3 = sp\u00e9cialisation, Master = pilotage strat\u00e9gique. Le cursus traite […]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-80412","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"\nMASTER PRO EN MARKETING ET COMMUNICATION - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-masters-in-marketing-and-communication-marketing-communication-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASTER PRO EN MARKETING ET COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"Le Master Pro Marketing et Communication pr\u00e9pare des cadres capables de d\u00e9finir et piloter la strat\u00e9gie marketing et communication des organisations dans le contexte CEMAC\/Gabon, en int\u00e9grant les r\u00e9f\u00e9rentiels OHADA\/SYSCOHADA et les contraintes r\u00e9glementaires r\u00e9gionales. 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