{"id":80459,"date":"2026-05-05T17:34:46","date_gmt":"2026-05-05T16:34:46","guid":{"rendered":"https:\/\/staging.univga.org\/?post_type=courses&#038;p=80459"},"modified":"2026-05-06T09:48:36","modified_gmt":"2026-05-06T08:48:36","slug":"professional-master-in-marketing-and-relational-marketing-communication","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-pro-en-marketing-et-communication-marketing-relationnel-communication\/","title":{"rendered":"MASTER IN MARKETING AND COMMUNICATION"},"content":{"rendered":"<p>Professional program in relational marketing and client communication for the CEMAC\/Gabon context, focused on mastering the strategic, legal, and operational challenges of the digital client. The teachings cover <strong>relationship marketing strategy, CRM &amp; client data, loyalty, multichannel communication, customer experience (CX), analytics &amp; ROI measurement, digital marketing, OHADA\/SYSCOHADA regulations.<\/strong>. 100% online asynchronous pedagogy: written courses, PDF materials, case studies applied to the African context, continuous assessments, and professional projects, accessible 24\/7. Target audience: holders of a Bac+3 wishing to access marketing and communication management positions.<\/p>\n<p>Career opportunities: Relational marketing manager, CRM Manager, Customer loyalty manager, Client communication manager, Digital project manager, Customer marketing consultant, or entrepreneur in the commerce, finance, telecommunications, and public services sectors in the OHADA\/CEMAC zone. Progression to governance functions, marketing management, or strategic customer relationship management. Training leading to a Bac+5 level diploma (Professional Master) with 60 ECTS, designed to develop strategic steering capacity, regulatory compliance, and data-driven decision-making.<\/p>","protected":false},"excerpt":{"rendered":"<p>Programme professionnalisant en marketing relationnel et communication client pour le contexte CEMAC\/Gabon, ax\u00e9 sur la ma\u00eetrise des enjeux strat\u00e9giques, juridiques et op\u00e9rationnels du client num\u00e9rique. Les enseignements couvrent strat\u00e9gie de marketing relationnel, CRM &amp; data client, fid\u00e9lisation, communication multicanale, exp\u00e9rience client (CX), analytics &amp; mesure ROI, marketing digital, r\u00e9glementation OHADA\/SYSCOHADA. P\u00e9dagogie 100% en ligne asynchrone [&hellip;]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[747],"course-tag":[812],"class_list":["post-80459","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-sciences-gestion","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MASTER PRO EN MARKETING ET COMMUNICATION - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-master-in-marketing-and-relational-marketing-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASTER PRO EN MARKETING ET COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"Programme professionnalisant en marketing relationnel et communication client pour le contexte CEMAC\/Gabon, ax\u00e9 sur la ma\u00eetrise des enjeux strat\u00e9giques, juridiques et op\u00e9rationnels du client num\u00e9rique. 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