{"id":82155,"date":"2026-05-05T17:35:09","date_gmt":"2026-05-05T16:35:09","guid":{"rendered":"https:\/\/univga.org\/?post_type=courses&p=82155"},"modified":"2026-05-06T09:48:29","modified_gmt":"2026-05-06T08:48:29","slug":"professional-masters-in-digital-communication-strategy","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/","title":{"rendered":"MASTER PRO IN DIGITAL COMMUNICATION"},"content":{"rendered":"

Ce Master professionnel forme des cadres capables de piloter la communication num\u00e9rique dans les organisations publiques et priv\u00e9es de l’espace CEMAC, avec une sensibilit\u00e9 aux enjeux juridiques et \u00e9conomiques locaux et aux r\u00e9f\u00e9rentiels OHADA \/ SYSCOHADA quand pertinent. Le parcours respecte la logique L1-L2 des fondamentaux, la sp\u00e9cialisation de L3 et la vis\u00e9e pilotage strat\u00e9gique du Master. Les mati\u00e8res cl\u00e9s portent sur digital communication strategy, content marketing, digital media, data analytics, online crisis management, media law, and OHADA compliance.<\/strong>100% online and asynchronous pedagogy: written courses, downloadable PDF materials, and practical case studies accessible 24\/7. Target audience: holders of a Bachelor's degree (Bac+3) aiming for governance, management, and strategic vision.<\/p>\n

Les d\u00e9bouch\u00e9s comprennent des postes de directeur\/trice digital, responsable communication digitale, chef de projet m\u00e9dias num\u00e9riques, social media manager senior, consultant en transformation digitale ou responsable conformit\u00e9 communication pour entreprises et institutions op\u00e9rant en CEMAC et au Gabon. Les dipl\u00f4m\u00e9s peuvent \u00e9voluer vers des fonctions de gouvernance, direction de la communication, cr\u00e9ation d’agences digitales ou conseil strat\u00e9gique. La formation met l’accent sur le pilotage strat\u00e9gique, l’audit num\u00e9rique, la mesure d’impact (KPI) et l’int\u00e9gration de nouveaux formats (podcasts, vid\u00e9o en ligne, storytelling data). Dipl\u00f4me d\u00e9livr\u00e9 : Master Professionnel (Bac+5) ; dur\u00e9e : 16 mois ; total : 60 ECTS ; validation par projets tutor\u00e9s et m\u00e9moire professionnel ou stage, avec adaptation aux normes OHADA\/SYSCOHADA et aux exigences r\u00e9glementaires locales.<\/p>","protected":false},"excerpt":{"rendered":"

Ce Master professionnel forme des cadres capables de piloter la communication num\u00e9rique dans les organisations publiques et priv\u00e9es de l’espace CEMAC, avec une sensibilit\u00e9 aux enjeux juridiques et \u00e9conomiques locaux et aux r\u00e9f\u00e9rentiels OHADA \/ SYSCOHADA quand pertinent. Le parcours respecte la logique L1-L2 des fondamentaux, la sp\u00e9cialisation de L3 et la vis\u00e9e pilotage strat\u00e9gique […]<\/p>\n","protected":false},"author":2232,"featured_media":88232,"template":"","course-category":[1887],"course-tag":[812],"class_list":["post-82155","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-info-communication","course-tag-ecole-superieure-de-gestion-et-dinformatique"],"yoast_head":"\nMASTER PRO EN COMMUNICATION DIGITALE - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-masters-in-digital-communication-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MASTER PRO EN COMMUNICATION DIGITALE\" \/>\n<meta property=\"og:description\" content=\"Ce Master professionnel forme des cadres capables de piloter la communication num\u00e9rique dans les organisations publiques et priv\u00e9es de l’espace CEMAC, avec une sensibilit\u00e9 aux enjeux juridiques et \u00e9conomiques locaux et aux r\u00e9f\u00e9rentiels OHADA \/ SYSCOHADA quand pertinent. Le parcours respecte la logique L1-L2 des fondamentaux, la sp\u00e9cialisation de L3 et la vis\u00e9e pilotage strat\u00e9gique […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/professional-masters-in-digital-communication-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-06T08:48:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/\",\"name\":\"MASTER PRO EN COMMUNICATION DIGITALE - GROUPE UNIVGA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"datePublished\":\"2026-05-05T16:35:09+00:00\",\"dateModified\":\"2026-05-06T08:48:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/#primaryimage\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2026\\\/04\\\/univga-course-banner-official.png\",\"width\":1024,\"height\":683},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/master-pro-en-communication-digitale-strategie-communication-digitale\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/univga.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formations\",\"item\":\"https:\\\/\\\/univga.org\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"MASTER PRO EN COMMUNICATION DIGITALE\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/univga.org\\\/#website\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"name\":\"GROUPE UNIVGA\",\"description\":\"Formations 100% en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/univga.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\",\"name\":\"GROUPE UNIVGA\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"width\":200,\"height\":200,\"caption\":\"GROUPE UNIVGA\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/univga1\\\/\",\"https:\\\/\\\/x.com\\\/univga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/univga1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"PRO MASTER IN DIGITAL COMMUNICATION - UNIVGA GROUP","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/univga.org\/en\/courses\/professional-masters-in-digital-communication-strategy\/","og_locale":"en_US","og_type":"article","og_title":"MASTER PRO EN COMMUNICATION DIGITALE","og_description":"Ce Master professionnel forme des cadres capables de piloter la communication num\u00e9rique dans les organisations publiques et priv\u00e9es de l’espace CEMAC, avec une sensibilit\u00e9 aux enjeux juridiques et \u00e9conomiques locaux et aux r\u00e9f\u00e9rentiels OHADA \/ SYSCOHADA quand pertinent. Le parcours respecte la logique L1-L2 des fondamentaux, la sp\u00e9cialisation de L3 et la vis\u00e9e pilotage strat\u00e9gique […]","og_url":"https:\/\/univga.org\/en\/courses\/professional-masters-in-digital-communication-strategy\/","og_site_name":"GROUPE UNIVGA","article_publisher":"https:\/\/facebook.com\/univga1\/","article_modified_time":"2026-05-06T08:48:29+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@univga1","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/","url":"https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/","name":"PRO MASTER IN DIGITAL COMMUNICATION - UNIVGA GROUP","isPartOf":{"@id":"https:\/\/univga.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/#primaryimage"},"image":{"@id":"https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/#primaryimage"},"thumbnailUrl":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","datePublished":"2026-05-05T16:35:09+00:00","dateModified":"2026-05-06T08:48:29+00:00","breadcrumb":{"@id":"https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/#primaryimage","url":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2026\/04\/univga-course-banner-official.png","width":1024,"height":683},{"@type":"BreadcrumbList","@id":"https:\/\/univga.org\/courses\/master-pro-en-communication-digitale-strategie-communication-digitale\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/univga.org\/"},{"@type":"ListItem","position":2,"name":"Formations","item":"https:\/\/univga.org\/courses\/"},{"@type":"ListItem","position":3,"name":"MASTER PRO EN COMMUNICATION DIGITALE"}]},{"@type":"WebSite","@id":"https:\/\/univga.org\/#website","url":"https:\/\/univga.org\/","name":"UNIVGA Group","description":"100% Online Training Courses","publisher":{"@id":"https:\/\/univga.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/univga.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/univga.org\/#organization","name":"UNIVGA Group","url":"https:\/\/univga.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/","url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","width":200,"height":200,"caption":"GROUPE UNIVGA"},"image":{"@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/univga1\/","https:\/\/x.com\/univga1","https:\/\/www.linkedin.com\/company\/univga1"]}]}},"_links":{"self":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses\/82155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/users\/2232"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media\/88232"}],"wp:attachment":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media?parent=82155"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-category?post=82155"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-tag?post=82155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}