{"id":88396,"date":"2026-04-25T12:24:00","date_gmt":"2026-04-25T11:24:00","guid":{"rendered":"https:\/\/univga.org\/courses\/mba-marketing-et-communication\/"},"modified":"2026-05-06T11:05:31","modified_gmt":"2026-05-06T10:05:31","slug":"mba-marketing-and-communication","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/mba-marketing-et-communication\/","title":{"rendered":"MBA Marketing and Communication"},"content":{"rendered":"<p>This training <strong>MBA in Marketing and Communication<\/strong> pr\u00e9pare les managers et dirigeants \u00e0 piloter la strat\u00e9gie marketing, la communication d&rsquo;entreprise et les m\u00e9dias num\u00e9riques dans des organisations internationales et r\u00e9gionales. Le programme couvre la strat\u00e9gie de marque, le marketing digital, l&rsquo;analyse de donn\u00e9es, la communication de crise, le journalisme d&rsquo;entreprise et le pilotage commercial. Il combine approches strat\u00e9giques et outils op\u00e9rationnels (branding, CRM, advertising, m\u00e9dias sociaux, content strategy). La p\u00e9dagogie UNIVGA repose sur des contenus 100% en ligne, asynchrones : <strong>written courses<\/strong> accompanied by <strong>PDF supports<\/strong> et d&rsquo;<strong>case studies<\/strong>, accessibles 24h\/24. Les \u00e9tudes de cas mobilisent r\u00e9f\u00e9rences internationales et r\u00e9gionales (entreprises, plateformes m\u00e9dias, normes de gouvernance et r\u00e9gulation sectorielle). Les enseignements privil\u00e9gient l&rsquo;apprentissage par l&rsquo;application : diagnostics, plans marketing, tableaux de bord et simulations d\u00e9cisionnelles.<\/p>\n<p>Les d\u00e9bouch\u00e9s incluent postes de directeur marketing, directeur de la communication, responsable brand management, chef de produit senior et consultant en communication pour organisations publiques et priv\u00e9es. Les dipl\u00f4m\u00e9s renforcent leur trajectoire vers des r\u00f4les de direction, cr\u00e9ation d&rsquo;agence ou d\u00e9veloppement d&rsquo;activit\u00e9s entrepreneuriales. Le programme s&rsquo;adresse aux managers exp\u00e9riment\u00e9s, dirigeants et entrepreneurs souhaitant un positionnement strat\u00e9gique et op\u00e9rationnel en marketing et m\u00e9dias. Dipl\u00f4me d\u00e9livr\u00e9 : <strong>MBA (Master of Business Administration)<\/strong>, professional training recognized by business schools. Total hourly volume: approximately <strong>900 hours<\/strong> sur 12 mois intensifs, avec une alternance de modules strat\u00e9giques et d&rsquo;applications pratiques. UNIVGA garantit un parcours enti\u00e8rement \u00e0 distance, compatible avec les responsabilit\u00e9s professionnelles.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cette formation MBA Marketing et Communication pr\u00e9pare les managers et dirigeants \u00e0 piloter la strat\u00e9gie marketing, la communication d&rsquo;entreprise et les m\u00e9dias num\u00e9riques dans des organisations internationales et r\u00e9gionales. Le programme couvre la strat\u00e9gie de marque, le marketing digital, l&rsquo;analyse de donn\u00e9es, la communication de crise, le journalisme d&rsquo;entreprise et le pilotage commercial. Il combine [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88232,"template":"","course-category":[1887],"course-tag":[],"class_list":["post-88396","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-info-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>MBA MARKETING ET COMMUNICATION - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/mba-marketing-and-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA MARKETING ET COMMUNICATION\" \/>\n<meta property=\"og:description\" content=\"Cette formation MBA Marketing et Communication pr\u00e9pare les managers et dirigeants \u00e0 piloter la strat\u00e9gie marketing, la communication d&rsquo;entreprise et les m\u00e9dias num\u00e9riques dans des organisations internationales et r\u00e9gionales. 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