{"id":90508,"date":"2026-04-29T00:25:59","date_gmt":"2026-04-28T23:25:59","guid":{"rendered":"https:\/\/univga.org\/?post_type=courses&p=90508"},"modified":"2026-05-07T19:06:02","modified_gmt":"2026-05-07T18:06:02","slug":"professional-license-in-business-communication-2","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/licence-pro-communication-entreprise-2\/","title":{"rendered":"BUSINESS COMMUNICATION & BRAND MANAGEMENT LICENSE PRO"},"content":{"rendered":"
\n

La Licence Professionnelle en Communication d’Entreprise & Brand Management d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des communicants polyvalents capables de piloter l’image d’une marque, d’une institution ou d’une ONG. Le programme couvre la communication corporate, l’identit\u00e9 de marque, les relations presse, la communication interne, le digital, l’\u00e9v\u00e9nementiel et la gestion de crise.<\/p>\n

Designed to meet the needs of African businesses, NGOs, and public institutions seeking structured communication profiles, this training is delivered 100% online. It combines the rigor of university training with the practicality of case studies inspired by the daily operations of communication departments, consulting agencies, and PR services.<\/p>\n

Market challenges and career opportunities<\/h3>\n

The communication function has become strategic: transparency demanded by stakeholders, ongoing reputation management, proliferation of digital channels, increasing CSR expectations. African companies, banks, telecoms, NGOs, public institutions, and large international NGOs are actively recruiting communication officers trained in both PR fundamentals and new media.<\/p>\n

Curriculum pedagogical structure<\/h3>\n

Year 1 \u2014 Marketing and Communication Fundamentals.<\/strong> Fundamental marketing, communication theories, audience behavior, written and oral communication, descriptive statistics, professional office skills, and digital culture.<\/p>\n

Year 2 \u2014 Deepening Communication.<\/strong> Visual identity and graphic charter, internal communication, press relations and media training, event communication, social media management, design with Canva and Figma, emailing, professional English.<\/p>\n

Year 3 \u2014 Specialization in corporate communication.<\/strong> Brand management and brand strategy, crisis communication, corporate communication and CSR, brand content and brand journalism, agency management and communication budget, online reputation analysis, generative AI for communication. The program concludes with a supervised professional thesis, presented orally via videoconference before an academic jury.<\/p>\n

Career opportunities<\/h3>\n

Communication officer, junior brand manager, press officer, community manager, internal communication officer, event manager, account manager in a communication agency. Continuation to Master in Communication, Master in Brand Management, or MBA in Communication.<\/p>\n

Suitable for working professionals<\/h3>\n

UNIVGA is designed to meet the needs of working professionals (80% of our audience). Platform accessible 24\/7, flexible schedules, recorded virtual classes, personalized support. Ideal for junior communication officers, press officers, and community managers looking to structure their skills.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

La Licence Professionnelle en Communication d’Entreprise & Brand Management d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des communicants polyvalents capables de piloter l’image d’une marque, d’une institution ou d’une ONG. Le programme couvre la communication corporate, l’identit\u00e9 de marque, les relations presse, la communication interne, le digital, l’\u00e9v\u00e9nementiel et […]<\/p>\n","protected":false},"author":5153,"featured_media":88232,"template":"","course-category":[1887],"course-tag":[],"class_list":["post-90508","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-departement-info-communication"],"yoast_head":"\nLICENCE PRO EN COMMUNICATION D'ENTREPRISE & BRAND MANAGEMENT - GROUPE UNIVGA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-license-in-business-communication-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LICENCE PRO EN COMMUNICATION D'ENTREPRISE & BRAND MANAGEMENT\" \/>\n<meta property=\"og:description\" content=\"La Licence Professionnelle en Communication d’Entreprise & Brand Management d’UNIVGA est un cursus universitaire complet de 3 ans (180 ECTS) qui forme des communicants polyvalents capables de piloter l’image d’une marque, d’une institution ou d’une ONG. 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