{"id":99039,"date":"2026-05-01T10:33:30","date_gmt":"2026-05-01T09:33:30","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\/"},"modified":"2026-05-01T10:33:30","modified_gmt":"2026-05-01T09:33:30","slug":"professional-certificate-in-agricultural-marketing-and-short-supply-chains","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\/","title":{"rendered":"Professional Certificate in Agricultural Marketing and Short Supply Chains"},"content":{"rendered":"<p><strong>African agribusiness<\/strong> is undergoing rapid transformation, driven by urbanization, the rise of the middle class, and the demand for healthy, traceable, and fair products. In this context, the <strong>agricultural marketing<\/strong> becomes a strategic lever in the field of <strong>Agro-Business &amp; Management<\/strong> to connect farms, cooperatives, and processing units to local, regional, and international markets. Understanding demand, finely segmenting, building a clear value proposition, and choosing effective sales channels are now essential to seize opportunities in African markets (Gabon, Cameroon, C\u00f4te d'Ivoire, Senegal, DRC, etc.) and for export. This certificate equips stakeholders to conquer local markets, <strong>urban wholesale markets<\/strong>, short circuits, B2B distribution and <strong>e-commerce<\/strong>, while respecting globally recognized quality and traceability requirements.<\/p>\n<p>The <strong>UNIVGA method<\/strong> is 100% online, asynchronous, and accessible 24\/7. In 5\u20138 hours\/week over 3 months, you progress through <strong>real case studies<\/strong> African farms, cooperatives, and food processing industries, ready-to-use checklists, and practical projects (product sheet, launch plan, pricing strategy, negotiation kit). The course is <strong>aligned with FAO \/ IFOAM standards<\/strong> (quality, labeling, good practices, traceability) to ensure operational compliance and credibility with buyers. UNIVGA's pedagogical expertise provides structured support, actionable assessments, and a <strong>professional certification<\/strong> value to employers and financial partners. You learn to make decisions with data, deploy a relevant marketing mix, and manage profitable channels, from the field to the final customer.<\/p>\n<p>At the end, you are ready to <strong>launch or develop a market-oriented farm<\/strong> integrate positions in <strong>cooperatives<\/strong>, <strong>agro-industries<\/strong>, <strong>NGOs<\/strong> and development projects, or create a transformation\/trade activity in short circuits and online. The deliverables of the training (demand study, marketing plan, pricing grid, negotiation scripts) support your <strong>bank financing applications<\/strong> and facilitate access to institutional markets (collective catering, retailers). This certificate opens up career advancement opportunities towards <strong>commercial management roles<\/strong>, category management, or supply chain development. The <strong>Professional Certificate UNIVGA<\/strong>, based on FAO \/ IFOAM standards, immediately enhances your agricultural CV and certifies your ability to generate sales, structure channels, and secure the quality expected by buyers.<\/p>","protected":false},"excerpt":{"rendered":"<p>Become operational in agricultural marketing and short circuits to boost sales and margins in Africa. UNIVGA certified training, aligned with FAO\/IFOAM, focused on employment and entrepreneurship. In 3 months, structure your offer, set your prices, and access new markets.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1933],"course-tag":[],"class_list":["post-99039","courses","type-courses","status-publish","hentry","course-category-departement-agriculture-elevage-agroalimentaire"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Marketing Agricole et Circuits Courts \u2014 Marketing Agricole - UNIVGA<\/title>\n<meta name=\"description\" content=\"Devenez op\u00e9rationnel en marketing agricole et circuits courts pour booster ventes et marges en Afrique. Formation certifiante UNIVGA, align\u00e9e FAO\/IFOAM, or\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-agricultural-marketing-and-short-supply-chains\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Certificat Professionnel en Marketing Agricole et Circuits Courts\" \/>\n<meta property=\"og:description\" content=\"Devenez op\u00e9rationnel en marketing agricole et circuits courts pour booster ventes et marges en Afrique. Formation certifiante UNIVGA, align\u00e9e FAO\/IFOAM, or\" \/>\n<meta property=\"og:url\" content=\"https:\/\/univga.org\/en\/courses\/professional-certificate-in-agricultural-marketing-and-short-supply-chains\/\" \/>\n<meta property=\"og:site_name\" content=\"GROUPE UNIVGA\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/univga1\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@univga1\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\\\/\",\"name\":\"Certificat Professionnel en Marketing Agricole et Circuits Courts \u2014 Marketing Agricole - UNIVGA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#website\"},\"datePublished\":\"2026-05-01T09:33:30+00:00\",\"description\":\"Devenez op\u00e9rationnel en marketing agricole et circuits courts pour booster ventes et marges en Afrique. Formation certifiante UNIVGA, align\u00e9e FAO\\\/IFOAM, or\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/univga.org\\\/courses\\\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/univga.org\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Formations\",\"item\":\"https:\\\/\\\/univga.org\\\/courses\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Certificat Professionnel en Marketing Agricole et Circuits Courts\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/univga.org\\\/#website\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"name\":\"GROUPE UNIVGA\",\"description\":\"Formations 100% en ligne\",\"publisher\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/univga.org\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/univga.org\\\/#organization\",\"name\":\"GROUPE UNIVGA\",\"url\":\"https:\\\/\\\/univga.org\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"contentUrl\":\"https:\\\/\\\/univga.org\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/univga1_logo-removebg-preview.png\",\"width\":200,\"height\":200,\"caption\":\"GROUPE UNIVGA\"},\"image\":{\"@id\":\"https:\\\/\\\/univga.org\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/facebook.com\\\/univga1\\\/\",\"https:\\\/\\\/x.com\\\/univga1\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/univga1\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Professional Certificate in Agricultural Marketing and Short Supply Chains \u2014 Agricultural Marketing - UNIVGA","description":"Become operational in agricultural marketing and short supply chains to boost sales and margins in Africa. UNIVGA certified training, aligned with FAO\/IFOAM, gold","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/univga.org\/en\/courses\/professional-certificate-in-agricultural-marketing-and-short-supply-chains\/","og_locale":"en_US","og_type":"article","og_title":"Certificat Professionnel en Marketing Agricole et Circuits Courts","og_description":"Devenez op\u00e9rationnel en marketing agricole et circuits courts pour booster ventes et marges en Afrique. Formation certifiante UNIVGA, align\u00e9e FAO\/IFOAM, or","og_url":"https:\/\/univga.org\/en\/courses\/professional-certificate-in-agricultural-marketing-and-short-supply-chains\/","og_site_name":"GROUPE UNIVGA","article_publisher":"https:\/\/facebook.com\/univga1\/","og_image":[{"width":200,"height":200,"url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@univga1","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\/","url":"https:\/\/univga.org\/courses\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\/","name":"Professional Certificate in Agricultural Marketing and Short Supply Chains \u2014 Agricultural Marketing - UNIVGA","isPartOf":{"@id":"https:\/\/univga.org\/#website"},"datePublished":"2026-05-01T09:33:30+00:00","description":"Become operational in agricultural marketing and short supply chains to boost sales and margins in Africa. UNIVGA certified training, aligned with FAO\/IFOAM, gold","breadcrumb":{"@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/univga.org\/courses\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/univga.org\/courses\/certificat-professionnel-en-marketing-agricole-et-circuits-courts-marketing-agricole\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/univga.org\/"},{"@type":"ListItem","position":2,"name":"Formations","item":"https:\/\/univga.org\/courses\/"},{"@type":"ListItem","position":3,"name":"Certificat Professionnel en Marketing Agricole et Circuits Courts"}]},{"@type":"WebSite","@id":"https:\/\/univga.org\/#website","url":"https:\/\/univga.org\/","name":"UNIVGA Group","description":"100% Online Training Courses","publisher":{"@id":"https:\/\/univga.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/univga.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/univga.org\/#organization","name":"UNIVGA Group","url":"https:\/\/univga.org\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/","url":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","contentUrl":"https:\/\/univga.org\/wp-content\/uploads\/2025\/03\/univga1_logo-removebg-preview.png","width":200,"height":200,"caption":"GROUPE UNIVGA"},"image":{"@id":"https:\/\/univga.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/facebook.com\/univga1\/","https:\/\/x.com\/univga1","https:\/\/www.linkedin.com\/company\/univga1"]}]}},"_links":{"self":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses\/99039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/media?parent=99039"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-category?post=99039"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/univga.org\/en\/wp-json\/wp\/v2\/course-tag?post=99039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}