{"id":99313,"date":"2026-05-01T11:43:50","date_gmt":"2026-05-01T10:43:50","guid":{"rendered":"https:\/\/univga.org\/courses\/certificat-professionnel-en-strategie-marketing-digital-acquisition-marketing-digital\/"},"modified":"2026-05-01T11:43:50","modified_gmt":"2026-05-01T10:43:50","slug":"professional-certificate-in-digital-marketing-strategy-acquisition-digital-marketing","status":"publish","type":"courses","link":"https:\/\/univga.org\/en\/courses\/certificat-professionnel-en-strategie-marketing-digital-acquisition-marketing-digital\/","title":{"rendered":"Professional Certificate in Digital Marketing Strategy &amp; Acquisition"},"content":{"rendered":"<p>In an African context undergoing digitalization, organizations are seeking leaders capable of orchestrating profitable and measurable acquisition strategies. The <strong>Marketing &amp; Communication<\/strong> becomes a lever for value creation, competitiveness, and the export of local expertise. Sectors such as mobile banking, e-commerce, energy, telecommunications, or public services require operational profiles, data-oriented, capable of aligning business vision with digital execution. This <strong>Professional Certificate UNIVGA<\/strong> trains managers and decision-makers to drive growth across the entire funnel (from audience to retention), relying on best international practices adapted to the realities of African and global markets.<\/p>\n<p>The method <strong>UNIVGA<\/strong> combines learning <strong>100% online, asynchronous<\/strong> (5 to 8 hours\/week), real case studies from African companies, and transferable practical projects in business. The program covers strategy, the <strong>SEO &amp; content<\/strong>, the <strong>SEA (Google Ads) &amp; Meta advertising<\/strong>, the <strong>social media &amp; community management<\/strong>, the<strong>email marketing &amp; automation<\/strong> and the <strong>web analytics (GA4)<\/strong>. Each module is aligned with the framework <strong>Google \/ Meta \/ HubSpot<\/strong>, to ensure mastery of equipped standards, metrics, and decision-making frameworks. You benefit from pedagogical support and project-based evaluation, a guarantee of quality and employability in a <strong>professional certification<\/strong> demanding and immediately applicable.<\/p>\n<p>The professional impact is concrete: taking up a position or advancing to roles of <strong>Digital\/Growth Manager<\/strong>, <strong>Head of Marketing<\/strong>, <strong>Performance Marketing Manager<\/strong>, <strong>Acquisition Manager<\/strong> or <strong>Consultant.<\/strong>The skills acquired meet the expectations of large groups, SMEs, scale-ups, consulting firms, and NGOs operating in Africa and internationally. The <strong>Professional Certificate UNIVGA<\/strong> enhances your executive CV, structures your portfolio of achievements (dashboards, media plans, campaigns, workflows), and legitimizes your leadership with senior management. Whether you aim for team management, a career in consulting, or development in <strong>freelance management<\/strong>, you will have the tools, methods, and indicators necessary to decide quickly, optimize budgets, and sustainably scale growth.<\/p>","protected":false},"excerpt":{"rendered":"<p>Master digital acquisition strategy and the levers of SEO, SEA, Social, Email, and Analytics to accelerate growth. Aligned with the standards of Google, Meta, and HubSpot, this UNIVGA certification enhances your employability and prepares you for managerial responsibilities.<\/p>","protected":false},"author":1,"featured_media":0,"template":"","course-category":[1934],"course-tag":[],"class_list":["post-99313","courses","type-courses","status-publish","hentry","course-category-departement-management-leadership-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Certificat Professionnel en Strat\u00e9gie Marketing Digital &amp; Acquisition \u2014 Marketing Digital - UNIVGA<\/title>\n<meta name=\"description\" content=\"Ma\u00eetrisez la strat\u00e9gie d\u2019acquisition digitale et les leviers SEO, SEA, Social, Email et Analytics pour acc\u00e9l\u00e9rer la croissance. 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